Singapore Airlines Australia
Ground Floor Aviation House Adelaide Airport,
Adelaide, 5950, SA,
Australia
Adelaide, 5950, SA,
Australia
61 8 8234 4772
Transportation
Singapore Airlines Australia Technographics
Singapore Airlines Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Singapore Airlines Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Singapore Airlines Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Singapore Airlines Australia has purchased the following applications: ADP PayForce for Payroll in 2009, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Insider Connect for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Singapore Airlines Australia is running and its propensity to invest more and deepen its relationship with ADP , Cisco Systems , Insider One or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Singapore Airlines Australia revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Singapore Airlines Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Singapore Airlines Australia Tech Stack and Enterprise Applications
Singapore Airlines Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Ascender Preceda | ADP PayForce | Payroll | HCM | n/a | 2009 | 2009 |
In 2009 Singapore Airlines Australia migrated its payroll to ADP PayForce. The migration replaced Ascender Preceda and was executed under the company Pay Manager who acted as project manager and ongoing payroll owner, establishing ADP PayForce as the core Payroll application for the Finance function.
The ADP PayForce implementation covered core payroll processing, fortnightly payruns and staff reimbursements, plus tax and statutory reporting workflows. Functional responsibilities explicitly managed through ADP PayForce included Business Activity Statement GST submissions, monthly and annual payroll tax reconciliation on a per state basis, Annual Fringe Benefit Tax reporting across multiple benefit types, Annual Employee Share Scheme reporting, workers compensation premium calculations and renewals, and Australian Government Paid Parental Leave processing. The deployment also supported quarterly and annual reporting obligations to the Australian Bureau of Statistics.
Operational integration and system interfaces were coordinated with existing finance systems and banking channels, with daily monitoring and reconciliation activities tied to SAP invoice and credit note workflow, DB e-banking and Westpac COL banking access. Payroll and master data stewardship extended to the company master files for Singapore Airlines Ltd and Singapore Airlines Cargo Pte Ltd, and access control responsibilities included CPOB, Budget Forecast, Overruns, BCS and ABR systems. The Local IT Coordinator role was retained within Finance to support ADP PayForce operational continuity and system access.
Governance and controls were reinforced alongside the ADP PayForce rollout, with maintenance of a Segregation of Duties matrix, annual user access recertification exercises, and the Finance Department Compliance Officer overseeing audit and tax compliance. The implementation included process accountability for sanction screening via Thomson Reuters World-Check, a centralized register of contract key information, and ongoing supervisory review of payroll accuracy, KPI monitoring and staff performance within the Finance team.
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Singapore Airlines Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Singapore Airlines Australia implemented Cisco Webex Meetings for Audio Video and Web Conferencing. The deployment supports internal collaboration across corporate teams in the Australia organization and is embedded on the Singapore Airlines Australia website to provide customer-facing meeting and webinar access via the public site.
The Cisco Webex Meetings implementation leverages standard Audio Video and Web Conferencing capabilities, including scheduled and ad hoc video meetings, screen sharing, meeting recording, and browser-based join flows. The solution is provisioned on the Cisco Webex Meetings service and configured to align with corporate meeting governance, centralized account administration, access control and meeting lifecycle policies to manage internal collaboration and customer engagement through the website.
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Singapore Airlines Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insider One | Legacy | Insider Connect | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Singapore Airlines Australia deployed Insider Connect, a Customer Data Platform, on its website. Insider Connect was instrumented across the public web presence to capture behavioral events and persistent identifiers, forming unified customer profiles to support onsite engagement and campaign orchestration.
Configuration focused on Customer Data Platform capabilities common to the category, including identity resolution and profile stitching, audience segmentation, real-time personalization rules, and event-level behavioral capture. The implementation relied on client-side tag instrumentation and centralized profile aggregation to enable dynamic content delivery and rule-based audience activation.
Operational scope centered on the Australia website and the marketing and digital teams, with Insider Connect supporting customer lifecycle workflows for onsite conversion and audience activation. The relationship is expressed as Singapore Airlines Australia Insider Connect Customer Data Platform marketing and digital engagement.
Governance activity established consent management settings, role-based access controls for marketing users, and a standardized event taxonomy to ensure consistent profile attributes and segmentation across campaigns. Rollout followed a phased website instrumentation approach with iterative tuning of segmentation and personalization logic.
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Customer Experience, Customer Analytics | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Singapore Airlines Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Singapore Airlines Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Singapore Airlines Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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HR/Admin Executive | Manager | HR | |
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Senior Human Resources Executive | Director | HR | |
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Senior Human Resources Officer | Director | HR | |
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Apps Being Evaluated by Singapore Airlines Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Singapore Airlines Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Singapore Airlines Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Singapore Airlines Australia Technographics
Singapore Airlines Australia is a Transportation organization based in Australia,
with around 300 employees and annual revenues of $35.0 million.
Singapore Airlines Australia operates a diverse technology stack with applications such as
ADP PayForce, Cisco Webex Meetings and Insider Connect,
covering areas like Payroll, Audio Video and Web Conferencing and Customer Data Platform.
Singapore Airlines Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP, Cisco Systems and Insider One.
Singapore Airlines Australia recently adopted applications including
Insider Connect in 2021, Dynatrace Ruxit in 2020 and Glassbox in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Singapore Airlines Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Singapore Airlines Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Singapore Airlines Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.