New York, 10017, NY,
United States
Siro Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Siro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Siro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Siro has purchased the following applications: PayPal Braintree for Payment Processing in 2021, Greenhouse ATS for Applicant Tracking System in 2023, AssemblyAI for Speech Recognition AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Siro is running and its propensity to invest more and deepen its relationship with PayPal , Greenhouse , AssemblyAI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Siro revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Siro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AssemblyAI | Legacy | AssemblyAI | Speech Recognition AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025 Siro integrated AssemblyAI to transcribe noisy, in-person sales recordings and perform speaker diarization, embedding accurate conversation capture into its AI coaching platform for field sales. The deployment targeted the Apps Category and was designed to improve the fidelity of coaching insights and analytics at scale.
AssemblyAI was configured to deliver automated transcription and speaker diarization modules that produce time-aligned transcripts and speaker labels for Siro's coaching pipelines. The implementation emphasized transcript normalization and speaker attribution to ensure downstream coaching models and analytics receive structured, queryable conversation data.
Operational scope focused on field sales coaching, sales operations, and analytics teams within Siro's United States operations, where in-person meeting capture is a primary data source. The AssemblyAI outputs were routed into Siro's coaching workflows and analytics layers to support coaching review, conversation scoring, and evidence-based coaching recommendations.
Rollout included staged ingestion of recorded sessions and validation of diarization accuracy as part of QA governance, with process changes centralizing transcript review and coaching feedback loops. Siro reported outcomes tied to the AssemblyAI integration, including an approximately 90% reduction in support tickets and reported sales improvements of about 40% growth and a 36% improvement in close rate.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2024 | 2024 |
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Collaboration | Collaboration |
|
2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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Network Management and Monitoring | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
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