smava
Palisadenstrasse 90,
Berlin, 10243,
Germany
Berlin, 10243,
Germany
49 800 0009800
Professional Services
smava Technographics
smava Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by smava and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 smava employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that smava has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, DocuSign eSignature for Digital Signing in 2022, Twilio Segment for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems smava is running and its propensity to invest more and deepen its relationship with Google , DocuSign , Contentful GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing smava revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for smava intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
smava Tech Stack and Enterprise Applications
smava Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, smava implemented Google Workspace (Formerly Google G-Suite) as a core Collaboration platform. smava deployed Google Workspace to centralize corporate email, calendaring, and document collaboration across its Germany operations. smava uses Google Workspace (Formerly Google G-Suite) for Collaboration to support corporate communications and productivity functions.
The implementation emphasizes standard Google Workspace modules including Gmail, Calendar, Drive, Docs, Sheets, Slides and the Admin console, configured for shared drives and real time coauthoring. Centralized user and access management was applied through Google Workspace administrative controls, with role based administration and policy enforcement for data retention and sharing. The deployment leverages cloud native storage and web based collaboration capabilities typical of the Collaboration category.
Operational scope covers smava's corporate functions including product, engineering, finance and customer service teams in Germany, aligning Collaboration tooling with day to day business workflows. Governance incorporated administrative policies, user provisioning and account lifecycle processes to control access and sharing. The implementation is publicly observable via references to Google services in the smava.de page source.
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smava Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022 smava implemented DocuSign eSignature as a Digital Signing solution on its public website. The deployment embeds DocuSign eSignature into web-based customer flows so signatures are captured in-browser and recorded as part of the online transaction lifecycle. This architecture centralizes electronic signature capture and surfaces signing status and audit metadata to the website front end.
DocuSign eSignature provides standard Digital Signing capabilities such as document upload, recipient routing, in-session signature capture, and time-stamped audit trails, which smava uses to support customer-facing contract execution and consent capture. Governance and process focus on standardizing signing workflows and preserving transaction-level audit records to support compliance and operational traceability for web-driven signing events.
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Web Content Management | Content Management |
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2022 | 2022 |
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smava CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, smava implemented Twilio Segment as its Customer Data Platform on its public website. smava uses Twilio Segment as its Customer Data Platform to centralize first party event and profile data to support marketing, product, and analytics business functions.
The implementation captures client side event streams and standardizes event schemas and user traits using Twilio Segment capabilities for identity resolution and segment creation. Data collection is focused on website interactions across smava's German operations, with pipelines configured to route normalized events and user profiles to downstream analytics, advertising, and CRM destinations. Governance work centered on establishing a consistent event taxonomy, consent aware tracking controls, and role based access for marketing and product teams, enabling centralized customer data control and operational reuse across analytics and engagement workflows.
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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smava EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2019 | 2019 |
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smava TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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smava PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2021 | 2021 |
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smava IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at smava
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by smava Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from smava IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the smava digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD smava Technographics
smava is a Professional Services organization based in Germany,
with around 600 employees and annual revenues of $150.0 million.
smava operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), DocuSign eSignature and Twilio Segment,
covering areas like Collaboration, Digital Signing and Customer Data Platform.
smava has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, DocuSign and Twilio.
smava recently adopted applications including
DocuSign eSignature in 2022, Contentful Content Platform in 2022 and CrossEngage in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of smava’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates smava’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete smava technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.