AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Softpedia Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Verifone Legacy Verifone 2Checkout 2Subscribe Subscription and Recurring Billing ERP Financial Management n/a 2014 2014
In 2014, Softpedia deployed Verifone 2Checkout 2Subscribe on its website. The deployment uses Verifone 2Checkout 2Subscribe as a Subscription and Recurring Billing platform to manage subscription enrollments and recurring payment flows for Softpedia's online product offerings. The implementation emphasizes subscription lifecycle management, recurring invoice generation, hosted checkout integration and payment authorization workflows consistent with a Subscription and Recurring Billing solution. Verifone 2Checkout 2Subscribe is integrated into Softpedia's website checkout flow to capture and tokenize customer payment methods and to automate billing events, with operational responsibility centered on e-commerce and finance functions and support touchpoints for customer service. Governance focused on centralizing subscription records and standardizing billing processes to ensure consistency across customer accounts and reduce manual reconciliation.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2019 2019
In 2019, Softpedia deployed GumGum, an Artificial Intelligence Marketing application, on its website. The implementation is delivered through site-level script instrumentation to enable contextual advertising, visual content analysis, and on-page targeting across public pages, with GumGum performing the AI-driven content evaluation and placement decisions. The functional scope centers on contextual intelligence for ad placement, content recognition, and audience targeting to support marketing and advertising functions. Operational ownership is handled by Softpedia's marketing team, configuration and campaign controls are managed through the GumGum application interface, and monitoring is exercised at the website level to govern page level targeting and creative delivery.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Revive Adserver Legacy Revive Adserver (ex OpenX/Openads) Digital Advertising Platform CRM n/a 2014 2014
In 2014, Softpedia implemented Revive Adserver (ex OpenX/Openads) as its Digital Advertising Platform. The instance is deployed on Softpedia's website to centralize ad serving and publisher inventory management for the site. The Revive Adserver (ex OpenX/Openads) deployment for a 20 person professional services publisher follows a site hosted ad server architecture, emphasizing campaign scheduling, zone configuration, ad rotation, impression and click tracking, and built in reporting. Configuration work focuses on tag deployment within content templates, management of creative assets, and delivery rules that map campaigns to site placements. These functional capabilities align with common Digital Advertising Platform workflows for small to mid size publishers. Operational ownership is assigned to editorial and ad operations personnel who manage placements, scheduling, and reporting. Governance routines include maintaining inventory definitions, campaign approval processes, and periodic log review to sustain ad operations within publishing workflows.
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Marketing Analytics CRM 2018 2018
Marketing Automation CRM 2014 2014
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Backup as a Service (BaaS) IaaS 2022 2022
Content Delivery Network IaaS 2018 2018

IT Decision Makers and Key Stakeholders at Softpedia

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Softpedia Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Softpedia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Softpedia digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Softpedia Technographics
Softpedia is a Professional Services organization based in Romania, with around 20 employees and annual revenues of $1.0 million.
Softpedia operates a diverse technology stack with applications such as Verifone 2Checkout 2Subscribe, GumGum and Revive Adserver (ex OpenX/Openads), covering areas like Subscription and Recurring Billing, Artificial Intelligence Marketing and Digital Advertising Platform.
Softpedia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Verifone, GumGum and Revive Adserver.
Softpedia recently adopted applications including EaseUS Todo Backup in 2022, OpenX OpenAudience in 2020 and GumGum in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Softpedia’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Softpedia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Softpedia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.