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Softpedia Technographics
Softpedia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Softpedia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Softpedia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Softpedia has purchased the following applications: Verifone 2Checkout 2Subscribe for Subscription and Recurring Billing in 2014, GumGum for Artificial Intelligence Marketing in 2019, Revive Adserver (ex OpenX/Openads) for Digital Advertising Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Softpedia is running and its propensity to invest more and deepen its relationship with Verifone , GumGum , Revive Adserver or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Softpedia revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Softpedia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Softpedia Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Verifone | Legacy | Verifone 2Checkout 2Subscribe | Subscription and Recurring Billing | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, Softpedia deployed Verifone 2Checkout 2Subscribe on its website. The deployment uses Verifone 2Checkout 2Subscribe as a Subscription and Recurring Billing platform to manage subscription enrollments and recurring payment flows for Softpedia's online product offerings.
The implementation emphasizes subscription lifecycle management, recurring invoice generation, hosted checkout integration and payment authorization workflows consistent with a Subscription and Recurring Billing solution. Verifone 2Checkout 2Subscribe is integrated into Softpedia's website checkout flow to capture and tokenize customer payment methods and to automate billing events, with operational responsibility centered on e-commerce and finance functions and support touchpoints for customer service. Governance focused on centralizing subscription records and standardizing billing processes to ensure consistency across customer accounts and reduce manual reconciliation.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Softpedia deployed GumGum, an Artificial Intelligence Marketing application, on its website. The implementation is delivered through site-level script instrumentation to enable contextual advertising, visual content analysis, and on-page targeting across public pages, with GumGum performing the AI-driven content evaluation and placement decisions.
The functional scope centers on contextual intelligence for ad placement, content recognition, and audience targeting to support marketing and advertising functions. Operational ownership is handled by Softpedia's marketing team, configuration and campaign controls are managed through the GumGum application interface, and monitoring is exercised at the website level to govern page level targeting and creative delivery.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Revive Adserver | Legacy | Revive Adserver (ex OpenX/Openads) | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, Softpedia implemented Revive Adserver (ex OpenX/Openads) as its Digital Advertising Platform. The instance is deployed on Softpedia's website to centralize ad serving and publisher inventory management for the site.
The Revive Adserver (ex OpenX/Openads) deployment for a 20 person professional services publisher follows a site hosted ad server architecture, emphasizing campaign scheduling, zone configuration, ad rotation, impression and click tracking, and built in reporting. Configuration work focuses on tag deployment within content templates, management of creative assets, and delivery rules that map campaigns to site placements. These functional capabilities align with common Digital Advertising Platform workflows for small to mid size publishers.
Operational ownership is assigned to editorial and ad operations personnel who manage placements, scheduling, and reporting. Governance routines include maintaining inventory definitions, campaign approval processes, and periodic log review to sustain ad operations within publishing workflows.
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Backup as a Service (BaaS) | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Softpedia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Softpedia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||