SportRack Automotive Technographics
SportRack Automotive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SportRack Automotive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 SportRack Automotive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SportRack Automotive has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2006, WooCommerce for eCommerce in 2021, Kibo eCommerce Order Management for Order Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SportRack Automotive is running and its propensity to invest more and deepen its relationship with Oracle , Automattic , Kibo Commerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SportRack Automotive revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SportRack Automotive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SportRack Automotive Tech Stack and Enterprise Applications
SportRack Automotive ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2006 | 2006 |
In 2006, SportRack Automotive implemented Oracle NetSuite ERP, adopting the ERP Financial application to centralize accounting for its US-based media company. The small firm of 10 employees deployed Oracle NetSuite ERP as a cloud-hosted financial system, focusing on core accounting and billing workflows, and established consolidated ledgers and structured financial controls for a single-entity operation.
Configuration centered on core financial modules including general ledger, accounts payable, accounts receivable, billing and cash management, with setup of a single chart of accounts and defined period close procedures. Role-based access controls and transaction approval workflows were implemented to align finance operations with executive oversight, and automated invoicing, receipt posting and standard financial reporting were configured to support routine ERP Financial functions for the organization.
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SportRack Automotive eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, SportRack Automotive implemented WooCommerce on their website. The eCommerce implementation uses Automattic's WooCommerce to provide a public storefront with product catalog management, shopping cart and checkout, and order processing capabilities.
Configuration and administrative controls enable catalog updates, pricing management, basic inventory tracking, and order fulfillment workflows operated by the small US based team. The deployment is scoped to the company website and centralizes online sales functions, impacting sales, fulfillment, and customer service processes through a single application layer, with governance applied via administrative user roles and site level configuration following standard eCommerce workflows for order capture, payment capture, and customer notification.
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SportRack Automotive SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kibo Commerce | Legacy | Kibo eCommerce Order Management | Order Management | SCM | n/a | 2014 | 2014 |
In 2014, SportRack Automotive deployed Kibo eCommerce Order Management to support Order Management on its ecommerce website. The implementation positions Kibo eCommerce Order Management as the central order processing engine for online sales at SportRack Automotive, a ten person media company based in the United States.
Configuration focused on core order lifecycle capabilities typical of Order Management platforms, including order capture at checkout, order validation and routing, fulfillment orchestration across available inventory, and returns and refund workflows. The deployment emphasizes centralized order state and orchestration to manage order status, payment reconciliation, and shipping coordination, supporting customer service and operations workflows. These functional elements establish a single source of truth for orders within the ecommerce stack.
Operational coverage is scoped to the company website where Kibo eCommerce Order Management ingests inbound orders and coordinates downstream fulfillment and customer service activities. Governance centers on configuration driven rules and centralized order orchestration, enabling operational teams to adjust routing and fulfillment parameters without heavy engineering changes. Integrations are focused on the website checkout and storefront flows as the primary touch points for order ingestion and lifecycle management.
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SportRack Automotive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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SportRack Automotive PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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SportRack Automotive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SportRack Automotive
Apps Being Evaluated by SportRack Automotive Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||