Subaru of America
Subaru of America Technographics
Subaru of America Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Subaru of America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5900 Subaru of America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Subaru of America has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2015, Oracle Cloud HCM for Core HR in 2015, CDK Global DMS for Dealership Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Subaru of America is running and its propensity to invest more and deepen its relationship with Oracle , Cornerstone OnDemand , Dayforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Subaru of America revenues, which have grown to $23.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Subaru of America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Subaru of America Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Subaru of America implemented Oracle E-Business Suite as its core ERP Financial platform to centralize transactional finance and support supply chain financial workflows. The deployment established Oracle E-Business Suite as the primary system for accounts processing and corporate financial control across the organization.
The implementation encompassed finance modules and capabilities including Accounts Receivable, Accounts Payable, Fixed Assets, General Ledger, Cash Management, Service Contracts, iProcurement and iExpense, together with operational configurations for corporate vehicle accounting, the service loaner program and dealer incentives processed via Ascent AIMIA. Oracle E-Business Suite was configured to handle procurement-to-pay, expense management, revenue and contract billing workflows, and fixed asset accounting, aligning core ledgers with operational finance processes.
Operationally the E-Business Suite implementation sits alongside JDA Red Prairie and Oracle Transportation Management to support end-to-end delivery of vehicles, parts and service, with integrations and operational handoffs between finance and supply chain applications. IT leadership provides application development, project management and ongoing operational support, supporting Finance, Supply Chain and Service functions and centralizing governance for transactional processing and incentive administration.
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Vista HRMS | Oracle Cloud HCM | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Subaru of America implemented Oracle Cloud HCM as its Core HR system, replacing Vista HRMS. The Oracle Cloud HCM deployment established a centralized cloud-based tenant for employee master data, workforce administration, and HR transaction processing across Subaru of America’s United States workforce of approximately 5,900 employees.
The implementation focused on Core HR functional modules such as employee records management, organizational management, and HR transactional workflows, configured to interoperate with adjacent enterprise applications. Integrations explicitly include Cornerstone OnDemand for learning management, Ceridian Dayforce for payroll processing, TeamConnect for legal case management, Clearwell for eDiscovery workflows, and OATS for compliance tracking, reflecting an integrated application landscape around Oracle Cloud HCM.
Operational scope covered HR, payroll, legal, and IT service teams, with project management and PMO QA governance providing centralized control for ongoing support and cross-application change management. Projects and support responsibilities span Oracle Cloud HCM, Cornerstone OnDemand, Ceridian Dayforce, TeamConnect, Clearwell, and OATS, creating a multi-application ecosystem managed through the PMO.
Architecturally, the environment emphasizes a cloud-native SaaS tenancy for Oracle Cloud HCM with API or file-based interfaces for payroll and learning synchronization, and linkage to case management and eDiscovery systems. Oracle Cloud HCM serves as the authoritative employee record, with Subaru of America Oracle Cloud HCM Core HR supporting workforce orchestration and acting as the master data source for downstream payroll, learning, and legal workflows.
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Learning and Development | HCM |
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2015 | 2019 |
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Payroll | HCM |
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2015 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2011 | 2011 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Subaru of America implemented CDK Global DMS to support dealer-facing operations within its Dealership Management footprint. The deployment is in active use at retail parts counters, evidenced by parts counter personnel at the Saint James, NY dealership selling parts to retail customers and wholesale buyers using CDK software, showing the application’s operational role in parts and wholesale workflows.
CDK Global DMS is configured to manage core dealership functions aligned to Dealership Management, with emphasis on parts inventory control, parts counter point-of-sale and wholesale order processing, and integration into standard service and sales workflows. Configuration signals include parts pricing and counter transaction processing, role-based access for counter staff, and typical DMS capabilities for inventory visibility and parts fulfillment that support both retail and wholesale channels.
Governance and operational coverage are organized at the dealership level, with CDK Global DMS used by parts and service teams at individual Subaru dealers for day-to-day parts sales and order handling. Rollout and usage patterns reflect dealer-level system ownership and user training for counter staff, with the relationship between Subaru of America, CDK Global DMS, Dealership Management and parts operations clearly established by on-the-ground usage.
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Dealership Management | ERP Services and Operations |
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2014 | 2014 |
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Legal Practice Management | ERP Services and Operations |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2023 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2016 | 2016 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2006 | 2006 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2019 | 2019 |
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CRM | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2012 | 2012 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Subaru of America
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Subaru of America Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Subaru of America IT executives and key decision makers. This section highlights Subaru of America's latest recorded technology evaluations, including Workday Peakon Employee Voice for Employee Engagement on 2025-06-03, Ironclad CLM for Contract Lifecycle Management on 2025-03-03, and Zeta Marketing Platform for Marketing Automation on 2025-02-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Subaru of America digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Subaru of America Technographics
Subaru of America is a Automotive organization based in United States,
with around 5900 employees and annual revenues of $23.60 billion.
Subaru of America operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle Cloud HCM and CDK Global DMS,
covering areas like ERP Financial, Core HR and Dealership Management.
Subaru of America has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and CDK Global.
Subaru of America recently adopted applications including
DocuSign eSignature in 2023, Dealer Inspire Digital Marketing in 2022 and Wolters Kluwer Passport in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Subaru of America’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Subaru of America’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Subaru of America technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.