Madrid, 28043,
Spain
Suntory Beverage & Food Spain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Suntory Beverage & Food Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1011 Suntory Beverage & Food Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Suntory Beverage & Food Spain has purchased the following applications: Ruby Live Chat for Chatbots and Conversational AI in 2021, GlobalData Intelligence Center for Account Based Marketing in 2019, MHost & Cloud for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Suntory Beverage & Food Spain is running and its propensity to invest more and deepen its relationship with Ruby , GlobalData , M247 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Suntory Beverage & Food Spain revenues, which have grown to $313.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Suntory Beverage & Food Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Suntory Beverage & Food Spain implemented Ruby Live Chat on their corporate website. Ruby Live Chat is deployed as a web-based conversational interface under the Chatbots and Conversational AI category to support customer engagement and front-line consumer inquiries. The deployment is centered on the site channel and is positioned to handle inbound consumer messaging and self‑service conversational flows.
The implementation leverages standard Chatbots and Conversational AI functional capabilities such as an embedded web chat widget, automated response flows, real-time messaging and agent handover, with configuration focused on conversational scripting, session routing and analytics instrumentation. Operational scope is scoped to the corporate website channel and impacts customer service and digital marketing workflows, with governance oriented around content maintenance for response scripts and escalation procedures for live agents. Ruby Live Chat is referenced as the customer-facing application driving these conversational touchpoints.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GlobalData | Legacy | GlobalData Intelligence Center | Account Based Marketing | CRM | n/a | 2019 | 2020 |
In 2019, Suntory Beverage & Food Spain deployed GlobalData Intelligence Center as an Account Based Marketing solution to centralize consumer intelligence for its Spain operations. The deployment targeted Consumer Insights and Marketing teams, providing a consolidated view of consumer demand to inform category strategy and commercial planning.
GlobalData Intelligence Center was configured to surface long term trend analytics, audience segmentation, account level profiles, and content intelligence, capabilities aligned with the Account Based Marketing category. Configuration emphasized dashboards and longitudinal trend time series extending up to 10 to 20 years, reflecting the testimonial from Marta Rodriguez, Consumer Insights Manager in Spain, who described it as a great chance to have a global view on what is really behind consumers demands.
Operational use focused on the Consumer Insights function in Spain, with cross functional consumption by marketing and category management teams for planning and go to market prioritization. The implementation connected insight outputs to downstream commercial workflows, and it was positioned to integrate with CRM and marketing automation platforms for account targeting and campaign orchestration.
Governance centered on aligning insight outputs to marketing and commercial decision processes, enabling regular trend reviews and account prioritization workflows. Marta Rodriguez stated the platform is inspiring and key for the business to understand trends not just looking at the short term view but having a 10 to 20 years view, an explicit outcome tied to the GlobalData Intelligence Center deployment.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| M247 | Legacy | MHost & Cloud | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Suntory Beverage & Food Spain implemented MHost & Cloud from M247 to host its corporate and consumer-facing website. The deployment is positioned within the Application Hosting and Computing Services category, with MHost & Cloud providing the primary web application hosting layer for the company website.
The implementation centers on hosted web application environments and cloud compute resources to serve public web traffic, including provisioned compute and storage, managed networking, DNS and TLS termination, application runtime hosting and platform-level monitoring. Configuration work focused on aligning MHost & Cloud hosting profiles to the website’s traffic and content delivery patterns, and on operationalizing backups and platform monitoring consistent with typical Application Hosting and Computing Services capabilities.
Operational ownership sits with Suntory Beverage & Food Spain’s digital and IT teams, with vendor support delivered by M247 for infrastructure management and platform operations. Governance and workflow adjustments were centered on website release and content update processes to align internal content workflows with the MHost & Cloud hosted environment, ensuring the company website is the primary production scope for this Application Hosting and Computing Services deployment.
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