List of GlobalData Intelligence Center Customers
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Since 2010, our global team of researchers has been studying GlobalData Intelligence Center customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased GlobalData Intelligence Center for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using GlobalData Intelligence Center for Account Based Marketing include: Otsuka Pharmaceutical, a Japan based Life Sciences organisation with 33226 employees and revenues of $13.00 billion, Mahou San Miguel, a Spain based Consumer Packaged Goods organisation with 3876 employees and revenues of $1.52 billion, Glenmark Pharmaceuticals, a India based Life Sciences organisation with 15415 employees and revenues of $1.47 billion, medi, a Germany based Manufacturing organisation with 3000 employees and revenues of $500.0 million, Suntory Beverage & Food Spain, a Spain based Consumer Packaged Goods organisation with 1011 employees and revenues of $313.0 million and many others.
Contact us if you need a completed and verified list of companies using GlobalData Intelligence Center, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The GlobalData Intelligence Center customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Glenmark Pharmaceuticals | Life Sciences | 15415 | $1.5B | India | GlobalData | GlobalData Intelligence Center | Account Based Marketing | 2017 | n/a |
In 2017, Glenmark Pharmaceuticals implemented GlobalData Intelligence Center to augment account-level research and market assessment workflows. The GlobalData Intelligence Center was deployed as an Account Based Marketing application to support therapy area evaluation and program valuation by commercial and portfolio teams.
The implementation incorporated GlobalData’s Pharma eTrack content to provide consolidated competitive landscape intelligence, market forecasts, and first-pass market assessments. Teams used these capabilities to build forecasts and value programs, leveraging the platform’s structured datasets and report-based workflows to accelerate opportunity qualification and initial sizing.
Operational use was concentrated within Glenmark Pharmaceuticals, Inc. USA, specifically by respiratory and innovative products marketing for funding decision support. The Director of Respiratory & Innovative Products Marketing reported using the platform to get up to speed across multiple therapy areas and to create starting points for competitive analysis and forecasting.
Governance emphasized integrating platform outputs into funding decision processes and routine market assessment workflows, with marketing and portfolio management as primary consumers of scheduled intelligence. The customer characterized GlobalData Intelligence Center as delivering capacity comparable to an additional full time resource at a fraction of the cost, indicating sustained adoption for recurring decision support rather than ad hoc research.
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | GlobalData | GlobalData Intelligence Center | Account Based Marketing | 2017 | n/a |
In 2017, Mahou San Miguel implemented GlobalData Intelligence Center to support Account Based Marketing initiatives across its marketing and commercial strategy teams. The deployment of GlobalData Intelligence Center positioned Mahou San Miguel to centralize account-level insights and market trend intelligence for strategic segmentation and targeting decisions.
The GlobalData Intelligence Center implementation focused on account segmentation, market trend reporting, and insight dashboards consistent with Account Based Marketing capabilities. Configuration emphasized account profiling and prioritized segment views to inform go to market planning and campaign targeting workflows.
Operationally the GlobalData Intelligence Center was used by marketing and commercial strategy stakeholders within Mahou San Miguel in Spain, providing a single source of external market signals to guide segmentation decisions. Customer testimony from Maria Suare Ramos highlighted that GlobalData gives important information to help make better decisions into segments and market trends, reflecting adoption by revenue and brand teams.
Governance centered on embedding the GlobalData Intelligence Center outputs into marketing planning and account selection processes, aligning insight consumption with campaign execution and commercial planning cycles. The implementation therefore linked the GlobalData Intelligence Center, Account Based Marketing, and core marketing and commercial decision making at Mahou San Miguel.
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medi | Manufacturing | 3000 | $500M | Germany | GlobalData | GlobalData Intelligence Center | Account Based Marketing | 2017 | n/a |
In 2017, medi implemented GlobalData Intelligence Center as an Account Based Marketing solution to centralize account-level intelligence for its International Sales Orthopedics organization. The deployment targeted a global manufacturing footprint and was intended to provide continuous access to market and account data for regional sales and commercial teams across all operating regions. medi is identified as a 3000-employee medical device manufacturer and the GlobalData Intelligence Center was positioned to serve sales, commercial strategy, and demand generation use cases.
The GlobalData Intelligence Center was configured with account profiling, intent signal monitoring, contact enrichment, account segmentation, and role-based dashboards and alerts typical of Account Based Marketing platforms. The implementation emphasized automated data feeds and persistent availability to ensure users could retrieve intelligence on demand, with the GlobalData Intelligence Center named explicitly as the application delivering those capabilities. Configuration work focused on making account insights and campaign orchestration data accessible in near real time for sales planning and outreach.
Operationally the rollout covered regional sales operations and cross-regional commercial teams, with governance centered on centralized data distribution and role-based access controls to provide consistent, auditable delivery of market intelligence. Klaus Hone, Head of International Sales Orthopedics, noted that due to digitization worldwide the market is faster and all regions need data immediately, so it is really important for us that we have access to the data 24 hours as time is costly, which drove the emphasis on continuous availability and immediate regional access. Change management emphasized adoption by sales leaders and embedding intelligence into account planning and outreach workflows.
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Life Sciences | 33226 | $13.0B | Japan | GlobalData | GlobalData Intelligence Center | Account Based Marketing | 2017 | n/a |
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Consumer Packaged Goods | 1011 | $313M | Spain | GlobalData | GlobalData Intelligence Center | Account Based Marketing | 2019 | n/a |
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