The Swatch Group
Nicolas G. Hayek Strasse 2,
Biel, 2502,
Switzerland
Biel, 2502,
Switzerland
41 32 343 68 11
Manufacturing
The Swatch Group Technographics
The Swatch Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Swatch Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33353 The Swatch Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Swatch Group has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2022, Cegid Retail POS for Point Of Sale, Retail Management in 2009, SAP BusinessObjects for Analytics and BI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Swatch Group is running and its propensity to invest more and deepen its relationship with SAP , Expensify , Cegid or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Swatch Group revenues, which have grown to $447.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Swatch Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Swatch Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2022 | 2022 |
In 2022, The Swatch Group implemented SAP ERP ECC 6.0 as its ERP Financial platform for the prestige brands division, focusing initial deployments on sourcing, procurement and logistics. The rollout encompassed targeted ECC activities at Blancpain sites in the Canton of Vaud and Canton of Jura, an ECC deployment for the Blancpain Habillage site in Delémont, and parallel SAP S4/HANA project work for the Blancpain Manufacture site in Sentier.
The SAP ERP ECC 6.0 implementation included configuration and process alignment for Materials Management MM, Warehouse Management WM, Production Planning PP, Sales and Distribution SD, and Plant Maintenance PM. Workstreams explicitly covered an SAP ECC EHP8 migration for the two Blancpain sites, and ECC provisioning for the Delémont site, with module-level configuration for purchasing, inventory and maintenance workflows.
Operational scope was centered on Sourcing, Procurement and Logistics within the Swatch Group prestige brands, supporting the three named brands Blancpain, Montres Breguet and Jaquet Droz. Business functions impacted included Purchasing, Stock Logistics and Industrial Maintenance, with incident ticket management and business process improvement incorporated into day to day operations.
Governance and delivery emphasized role based business analysis and process ownership, with a Senior SAP Business Analyst assigned to Purchasing and Stock Logistics. The implementation narrative reflects coordinated ECC module configuration, site specific EHP8 migration activities, and active participation in broader SAP S4/HANA program governance and cross site process standardization.
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ERP Financial | ERP Financial Management |
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2023 | 2025 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cegid | Legacy | Cegid Retail POS | Point Of Sale, Retail Management | ERP Services and Operations | n/a | 2009 | 2009 |
In 2009 The Swatch Group implemented Cegid Retail POS in a Point Of Sale,Retail Management deployment to secure the interface between its main ERP SAP system and the front-office CEGID-Winshop. The immediate objective was to enable retail operations to maintain up-to-date product information and stock availability and to receive pre-advice of shipments from the European Distribution Centres, while preserving SAP as the authoritative source for internal and external reporting. Cegid Retail POS was positioned as the operational front end for store transactions and assortment presentation.
The implementation centered on functional modules for product information management, inventory availability queries, and shipment pre-advice messaging routed to store front-office terminals. A secured integration layer was configured to synchronize product master updates and inventory status from SAP into CEGID-Winshop and Cegid Retail POS, supporting near real-time visibility for store associates and online retail workflows. Configuration work included mapping SAP reporting attributes to the POS product schema and implementing transaction logging to support reconciliation.
Operational coverage connected retail operations with the European Distribution Centres through governed data exchange patterns, ensuring shipment pre-advice messages reached the front-office environment. Governance emphasized secured data flows, master data controls, and reconciliation processes between SAP and Cegid Retail POS to maintain consistency between reporting and store-level operational data. The integration architecture therefore linked enterprise reporting, distribution pre-advice, and point of sale functions within the Point Of Sale,Retail Management stack.
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Retail Management | ERP Services and Operations |
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2023 | 2023 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, The Swatch Group implemented SAP BusinessObjects. The deployment targeted Analytics and BI to provide structured visibility into complex international sales and distribution processes and to support service and customer oriented workflows across business units.
The implementation emphasized enterprise reporting, interactive dashboards, semantic layer construction, and corporate data warehouse modeling. Teams built SAP BusinessObjects universes and report catalogs while applying SAP BW and HANA modeling techniques, CDS Views, and ABAP based data extraction and transformation to prepare consolidated analytical datasets.
Integrations included SAP BW and SAP HANA as primary analytical stores, with direct connectivity to SAP ERP S4 for transactional master data and sales order information. Power BI is noted as a complementary visualization tool, indicating coexistence of SAP BusinessObjects alongside Power BI for targeted analytics, and the solution covered sales, distribution, and service business functions within The Swatch Group.
Project delivery followed standard project management in an agile environment with cross functional teams tasked to bridge business and technology. Governance focused on data warehouse modeling methodology, role based access to BI content, and data stewardship, with required skills including SAP BW, Hana modeling, CDS Views, ABAP, familiarity with SAP BusinessObjects and Power BI, and optional statistical languages such as R or Python for advanced analytics. Design and build responsibilities were aligned to analysts with around five years of experience in designing and building BI solutions.
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2017 | 2017 |
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Supply Chain Management | SCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Lifecycle Management | ITSM |
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2011 | 2011 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2011 | 2011 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2023 | 2023 |
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Operating System (OS) | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Swatch Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Swatch Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Swatch Group IT executives and key decision makers. This section highlights The Swatch Group's latest recorded technology evaluations, including Google Cloud Platform (GCP) for Application Hosting and Computing Services on 2026-03-19, Software AG webMethods for API Management, iPaaS (Integration Platform as a Service) on 2025-05-27, and SAP Digital Manufacturing for Manufacturing Execution System on 2025-05-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Swatch Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Swatch Group Technographics
The Swatch Group is a Manufacturing organization based in Switzerland,
with around 33353 employees and annual revenues of $447.0 million.
The Swatch Group operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Cegid Retail POS and SAP BusinessObjects,
covering areas like ERP Financial, Point Of Sale, Retail Management and Analytics and BI.
The Swatch Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Cegid.
The Swatch Group recently adopted applications including
SAP S/4 HANA in 2023, SAP S/4 HANA Retail in 2023 and SUSE Linux Enterprise Server in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Swatch Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Swatch Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Swatch Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.