Symposium Technographics
Symposium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Symposium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Symposium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Symposium has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2020, Zendesk Service for Customer Support in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Symposium is running and its propensity to invest more and deepen its relationship with Zendesk , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Symposium revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Symposium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Symposium Tech Stack and Enterprise Applications
Symposium AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Symposium deployed Zendesk Chat on its website in the Chatbots and Conversational AI category. The deployment embedded the Zendesk Chat widget into Symposium's public site to capture real time inquiries and present an always on conversational channel for visitors. Zendesk Chat was instrumented as the primary web channel for audience engagement and customer support routing.
Configuration work focused on widget behavior, business hours, agent routing rules, canned responses, transcript capture, and basic conversational automation consistent with Chatbots and Conversational AI capabilities. Operational scope centered on the media and customer support functions within Symposium, with agents assigned to the web channel and governance enforced through agent role settings and channel specific workflows. The implementation uses a lightweight, website embedded architecture that centralizes real time visitor conversations in Zendesk Chat while preserving audit trails through chat transcripts and conversational logs.
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Symposium Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Symposium began using Microsoft 365 for Collaboration across its 60-person media organization in the United States. The company website indicates Microsoft 365 is active on the site, signaling tenant-level adoption of Microsoft 365 as the primary collaboration platform.
The Microsoft 365 implementation centers on core Collaboration capabilities, including Exchange Online for corporate email, Microsoft Teams for meetings and real-time collaboration, SharePoint Online for content management and intranet, OneDrive for endpoint file sync, and the Office productivity apps for authoring. Identity and access management are handled through Microsoft 365 native controls, including Azure Active Directory for user and group provisioning, and tenant-level administration for role-based access.
Operational coverage spans editorial, production, marketing, and administrative functions, enabling content collaboration, shared file libraries, and remote communications across the organization. Governance emphasis is on tenant administration, SharePoint site structure and permissions, and centralized user provisioning, with implementation patterns consistent with small to mid-size media operators using Microsoft 365 Collaboration to consolidate email, document collaboration, and meetings.
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Collaboration | Collaboration |
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2019 | 2019 |
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Event Management | Collaboration |
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2022 | 2022 |
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Symposium CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2021 | 2021 |
In 2021, Symposium implemented Zendesk Service to centralize incoming user inquiries on its public website. The implementation configures Zendesk Service as a cloud-hosted Customer Support platform providing core ticketing, web support widget, email intake, and knowledge base capabilities to support site visitors. Symposium Zendesk Service Customer Support supports business functions around customer service and audience support for its media operations. The deployment emphasizes structured ticket forms, automated routing, and agent macros to standardize response workflows.
The deployment architecture uses the Zendesk web widget embedded on symposium.us to capture inquiries and raise tickets directly into the SaaS helpdesk, integrating website contact flows with the Zendesk Service queue. Operational coverage is focused on the customer-facing support team within Symposium, aligning ticket triage, escalation, and knowledge base authoring across the 60 person organization. Governance included configuration of user roles, response SLAs, and ticket forms to mirror existing support processes and to centralize case management. Integrations are limited to the website integration and Zendesk reporting modules for operational visibility.
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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Symposium PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Symposium IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Symposium
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Symposium Executives
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