AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Synergy Equipment Tech Stack and Enterprise Applications

ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CDK Global Legacy CDK IntelliDealer Financial Management Automotive ERP ERP Services and Operations n/a 2015 2015
In 2015 Synergy Equipment implemented CDK IntelliDealer Financial Management as its Automotive ERP to support dealership accounting and core financial operations. CDK IntelliDealer Financial Management functions as the company’s central dealership ERP application, consolidating transactional financial processing and general ledger control for sales, parts and service revenue streams. The deployment emphasized financial management capabilities common to Automotive ERP deployments, including general ledger, accounts payable, accounts receivable, fixed asset accounting and cash management, configured to centralize period controls and transactional posting workflows. CDK IntelliDealer Financial Management was configured to enforce a standardized chart of accounts and financial period processes to align dealership revenue recognition with corporate accounting requirements. Operational coverage included business and dealership ERP support across Synergy Equipment’s United States operations, with a defined server administrator oversight function responsible for application server provisioning, patching and backup orchestration for CDK IntelliDealer Financial Management. Day to day support focused on accounting, finance and dealership operations users, ensuring application availability and transactional integrity. Governance emphasized role based access for financial users and a server administration governance model paired with standardized reconciliation and month end close workflows to maintain accounting controls. No named system integrators or third party integrations were specified in the source notes, the implementation narrative centers on CDK IntelliDealer Financial Management as the Automotive ERP supporting Synergy Equipment’s accounting function.
Dealership Management ERP Services and Operations 2022 2022
Real Estate Property Management ERP Services and Operations 2018 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2020 2020
In 2020, Synergy Equipment implemented Cisco Webex Meetings to provide Audio Video and Web Conferencing capabilities for both external customer interactions and internal collaboration. The deployment places Cisco Webex Meetings on the company website to enable visitors to access meeting join links and initiate customer-facing sessions directly from the web presence. The implementation leverages core meeting capabilities typical of Audio Video and Web Conferencing, including multi-party video, screen sharing, browser-based join, and hosted meeting orchestration. Configuration prioritizes browser access and centralized administration of conferencing sessions to reduce endpoint friction across sales, service, and field operations. Operational scope covers customer engagement workflows alongside internal collaboration for a United States based automotive supplier with approximately 450 employees. Governance centers on standardized meeting policies and centralized tenant administration within Cisco Webex Meetings, while the public website integration provides the primary session initiation and access point for external users.
Collaboration Collaboration 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CallRail Legacy CallRail Call Tracking Call Tracking and Recording CRM n/a 2021 2021
In 2021 Synergy Equipment implemented CallRail Call Tracking on their website to introduce Call Tracking and Recording capabilities for inbound phone lead visibility. The CallRail Call Tracking deployment was configured to capture and attribute inbound calls from digital channels, and it uses standard category capabilities such as dynamic number insertion, per-source call attribution, call recording, and centralized reporting dashboards. Implementation scope focuses on marketing, sales, and customer service workflows, with website instrumentation as the primary data collection layer. Governance and operational configuration center on access to call recordings, attribution reporting for campaign measurement, and call handling rules to route inbound leads to appropriate sales and service lines.
Marketing Automation CRM 2016 2016
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2021 2021
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs), Archive as a Service (AaaS) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Synergy Equipment

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Synergy Equipment Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Synergy Equipment IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Synergy Equipment digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Synergy Equipment Technographics
Synergy Equipment is a Automotive organization based in United States, with around 450 employees and annual revenues of $45.0 million.
Synergy Equipment operates a diverse technology stack with applications such as CDK IntelliDealer Financial Management, Cisco Webex Meetings and CallRail Call Tracking, covering areas like Automotive ERP, Audio Video and Web Conferencing and Call Tracking and Recording.
Synergy Equipment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as CDK Global, Cisco Systems and CallRail.
Synergy Equipment recently adopted applications including CDK IntelliDealer DMS in 2022, CallRail Call Tracking in 2021 and Salesforce Sales Cloud in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Synergy Equipment’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Synergy Equipment’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Synergy Equipment technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.