Dubai, x,
United Arab Emirates
Tajawal, a Seera Group Company Technographics
Tajawal, a Seera Group Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tajawal, a Seera Group Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Tajawal, a Seera Group Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tajawal, a Seera Group Company has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2018, SAP SuccessFactors Employee Central for Core HR in 2016, Sift Science Digital Trust Platform for ML and Data Science Platforms in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tajawal, a Seera Group Company is running and its propensity to invest more and deepen its relationship with Odoo , SAP , Sift Science or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tajawal, a Seera Group Company revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tajawal, a Seera Group Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tajawal, a Seera Group Company Tech Stack and Enterprise Applications
Tajawal, a Seera Group Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Tajawal, a Seera Group Company, implemented Odoo Open Source ERP. The deployment focused on ERP Financial capabilities to centralize finance processing for the leisure and hospitality business and to provide core accounting and payment handling for sales channels.
The Odoo Open Source ERP implementation configured core finance modules including general ledger, accounts receivable and payable, invoicing, and cash management, and extended to order-to-cash workflows to support streamlined order management across two brands. Automation and process redesign were emphasized to handle sales and customer payments, with configuration aligned to centralized finance processes and operational controls.
Operational scope included establishing a process division across business units and launching retail processes and systems for the Almosafer brand covering over 100 branches, call centers, and VIP services units. Process design and system rollout work targeted consolidation of the two major brands in the group and extended coverage into the KSA and Kuwait regions.
Governance combined functional leadership of finance transformation with group-level ERP activity, the team championed finance transformation while implementing SAP S4HANA across 21 businesses. Documented achievements from the program include a 60% reduction in finance employee costs within one year through restructuring and automation, spearheading business unit mergers and finance process re-engineering, and functioning as the lead on streamlining order management across the brands.
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ERP Financial | ERP |
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2018 | 2018 |
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Tajawal, a Seera Group Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Tajawal implemented SAP SuccessFactors Employee Central to establish Core HR capabilities while building an HR department from scratch for a 2000 employee leisure and hospitality company. The initiative addressed company-wide HR operations and was deployed across three geographies, each with locally driven statutory and policy requirements.
The SAP SuccessFactors Employee Central implementation focused on core employee lifecycle workflows including onboarding, personnel records management, leave of absence administration, benefits enrollment, and centralized maintenance of group benefits databases. Configuration emphasized location-specific business rules, absence types and eligibility criteria, and orientation, training and incentive program enrollment to support operational HR processes.
Integrations were implemented to facilitate group benefits databases and to operationalize benefits enrollment and personnel records across regional HR teams. The program also aligned onboarding and employee data flows with HR generalist case handling, enabling a consistent Core HR data model and employee master data across the three geographies.
Governance workstream responsibilities included liaising with senior management to formalize HR policies and procedures, standing up HR operations and programs, and leading a team to design, build and roll out SAP SuccessFactors across sites. Day to day HR functions managed through the implementation included onboarding, benefits administration, leave management and routine HR generalist workplace issue resolution.
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Payroll | HCM |
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2018 | 2018 |
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Tajawal, a Seera Group Company AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2021 | 2021 |
In 2021 Tajawal implemented Sift Science Digital Trust Platform on its public website to instrument online booking and checkout flows. The Sift Science Digital Trust Platform is deployed as a ML and Data Science Platforms solution to provide real time risk scoring and digital trust signals across customer interactions.
Deployment centered on client side web instrumentation and event collection, with server side event ingestion and API calls feeding Sift Science Digital Trust Platform models. Functional capabilities implemented include behavioral analytics, device fingerprinting, real time risk scoring, and a policy decisioning layer for automated responses and manual review triggers. Configuration work focused on scoring thresholds, signal enrichment, and rule orchestration consistent with ML and Data Science Platforms workflows.
Operational coverage is scoped to Tajawal public-facing booking, payment and account security workflows on the website, aligning fraud prevention and trust controls with e commerce operations. Governance activity emphasized model tuning and policy governance, including staged rollouts and staged policy adjustments to calibrate risk thresholds for booking and payment flows. The implementation narrative positions Tajawal Sift Science Digital Trust Platform ML and Data Science Platforms as the primary digital trust layer on the site.
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Tajawal, a Seera Group Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Tajawal, a Seera Group Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2017 | 2017 |
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Customer Engagement, Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2021 | 2021 |
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Tajawal, a Seera Group Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Tajawal, a Seera Group Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Tajawal, a Seera Group Company
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Apps Being Evaluated by Tajawal, a Seera Group Company Executives
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