The Australian Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by The Australian and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 The Australian employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Australian has purchased the following applications: Rackspace Cloud for Application Hosting and Computing Services in 2021, GumGum for Artificial Intelligence Marketing in 2019, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Australian is running and its propensity to invest more and deepen its relationship with Rackspace Technology , Lumen Technologies , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Australian revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Australian intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.