The Citadel Group
Level 1, 11-13 Faulding Street Symonston,
Canberra, 2609, ACT,
Australia
Canberra, 2609, ACT,
Australia
61 2 6124 0800
Professional Services
The Citadel Group Technographics
The Citadel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Citadel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 The Citadel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Citadel Group has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, Microsoft 365 for Collaboration in 2019, AdRoll for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Citadel Group is running and its propensity to invest more and deepen its relationship with Microsoft , NextRoll , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Citadel Group revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Citadel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Citadel Group Tech Stack and Enterprise Applications
The Citadel Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 The Citadel Group implemented Microsoft Dynamics 365 for Finance and Operations to deliver core ERP Financial capabilities for its finance and project accounting functions across its Australia operations. The program targeted the FinOps side of the application to centralize transactional finance and billing workflows for a 400-employee professional services firm.
The Microsoft Dynamics 365 for Finance and Operations deployment included configuration of standard financial modules such as general ledger, accounts payable, accounts receivable, cash management, and project accounting consistent with the ERP Financial category. Implementation work emphasized FinOps workflows and automation, and the team developed new custom data entities to capture firm-specific financial dimensions, project revenue attributes, and billing metadata.
The implementation integrated Microsoft Dynamics 365 for Finance and Operations with the company PSA environment, enabling synchronization of project financials, billing schedules, and cost postings between the PSA and the ERP Financial system. The integration used the custom data entities as canonical objects for mapping transactional and master data, supporting finance to professional services handoffs and ensuring consistent project cost and revenue flows.
Governance and operational controls were structured around finance and project operations teams, with configuration controls and data entity versioning introduced to manage ongoing changes and to support month end close and invoicing workflows. The deployment narrative centers on modular FinOps configuration within Microsoft Dynamics 365 for Finance and Operations, explicit PSA integration, and the use of custom data entities to align project and financial record schemas.
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The Citadel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, The Citadel Group deployed Microsoft 365 as its Collaboration platform. The Citadel Group is a 400-employee professional services firm in Australia and the implementation is publicly observable on the company website, indicating Microsoft 365 is part of the firm’s cloud productivity footprint.
Microsoft 365 at The Citadel Group provides standard Collaboration capabilities including enterprise email, real-time chat and meetings, document libraries and co-authoring, and desktop and web Office applications. The deployment aligns with common collaboration workflows for project delivery and internal communications, enabling shared workspaces, versioned document management, and synchronous conferencing across professional services teams.
Operational coverage emphasizes core collaboration and information workflows, with identity, access, and device controls positioned as governance focal points for secure access to mail, files, and meetings. The Citadel Group Microsoft 365 Collaboration configuration would typically centralize user and group management, apply information protection and retention policies, and standardize templates and permissions for client-facing and internal project sites.
Governance and administration are handled through built-in Microsoft 365 administration and policy controls, enabling role-based administration and policy enforcement for records and compliance. The implementation supports business functions including project management, client delivery, and internal communications without explicit public detail on any additional integrations or third-party services.
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The Citadel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, The Citadel Group implemented AdRoll as a Digital Advertising Platform on its customer-facing website. The Citadel Group deployed AdRoll to support marketing and demand generation workflows across its web properties, embedding the AdRoll tag to enable audience capture and campaign orchestration.
The implementation included configuration of core AdRoll capabilities common to a Digital Advertising Platform, including site tagging, audience segmentation and retargeting, display campaign management, and conversion tracking. AdRoll was configured to manage creative rotation and audience targeting rules, and to centralize campaign setup and budget controls within the marketing team’s campaign workflow.
AdRoll was integrated directly through the website tag, enabling cookie and event level signals to flow into the platform for audience building and bid optimization. Operational coverage focused on the digital marketing function and the company website, with data feeds from site events used to inform audience lists and to trigger remarketing campaigns.
Governance was established around tag deployment and campaign ownership, assigning the marketing team responsibility for audience definitions, creative approvals, and campaign scheduling. The Citadel Group continues to use AdRoll on their website as the primary Digital Advertising Platform supporting audience-based display and retargeting efforts.
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The Citadel Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
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The Citadel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
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The Citadel Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Citadel Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Citadel Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Citadel Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Citadel Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Citadel Group Technographics
The Citadel Group is a Professional Services organization based in Australia,
with around 400 employees and annual revenues of $80.0 million.
The Citadel Group operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft 365 and AdRoll,
covering areas like ERP Financial, Collaboration and Digital Advertising Platform.
The Citadel Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and NextRoll.
The Citadel Group recently adopted applications including
AdRoll in 2021, Lumen Black Lotus Labs in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Citadel Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Citadel Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Citadel Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.