The Data Appeal Company Technographics
The Data Appeal Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Data Appeal Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 The Data Appeal Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Data Appeal Company has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Hubspot Live Chat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Data Appeal Company is running and its propensity to invest more and deepen its relationship with Teamtailor , HubSpot , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Data Appeal Company revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Data Appeal Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Data Appeal Company Tech Stack and Enterprise Applications
The Data Appeal Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, The Data Appeal Company deployed Teamtailor ATS and embedded it on the company's public careers site at careers.datappeal.io. The implementation served as The Data Appeal Company's Recruiting,Applicant Tracking System and centralized job listing delivery and candidate intake for the HR function.
Teamtailor ATS was configured to surface employer branding and publish live job postings directly on the corporate careers page, with typical ATS capabilities applied such as job posting management, configurable application forms, staged candidate pipelines, and automated candidate messaging to support recruiter workflows. Configuration focused on the web-facing careers site integration and onboarding hiring managers into structured review stages appropriate for a 40 person media organization.
Operational scope covered internal HR and hiring managers across The Data Appeal Company, with candidate routing and role based access configured to match existing hiring responsibilities. Integrations were implemented as a web embedded careers feed and candidate communication channels, aligning Teamtailor ATS with the company’s external recruiting touchpoints rather than back office enterprise systems.
Governance centered on centralized control of job publishing, staged review workflows, and administrative management of roles, pipelines, and application form fields inside Teamtailor ATS. The deployment positioned Teamtailor ATS as the primary interface for applicant tracking and employer branding on the company website, maintaining a consistent candidate experience through the careers site.
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The Data Appeal Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, The Data Appeal Company implemented Hubspot Live Chat on its public website. The deployment uses Hubspot Live Chat as its Chatbots and Conversational AI capability to capture visitor conversations, present guided chatflows, and surface contact information into the platform inbox.
Configuration centers on a web-embedded live chat widget tied to HubSpot conversation routing, enabling automated greetings, canned responses, and on-chat contact capture that map to visitor records. Operational scope is the corporate website and the implementation supports marketing, sales, and customer support workflows by centralizing inbound conversational activity, with chat ownership and routing managed through the HubSpot conversation inbox and user assignment workflows.
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The Data Appeal Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, The Data Appeal Company deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation supports a 40 employee media firm based in Italy and is visible in public site tooling as Google Workspace is used on their website.
The Data Appeal Company configured core Google Workspace (Formerly Google G-Suite) modules including Gmail for corporate email, Google Calendar for scheduling, Google Drive and Google Docs for cloud storage and collaborative document editing, and Google Meet for virtual meetings. Configuration emphasis aligns with Collaboration use cases, with shared drives, document coauthoring, and group-based access controls to support routine content production and crossfunctional communication.
Operational control is centralized through the Google Workspace admin console, with account provisioning and group management applied across corporate functions responsible for communications, content, and operations. The deployment follows a cloud native SaaS architecture typical of the Collaboration category, relying on Google Workspace administrative controls for user lifecycle management, access governance, and basic security configurations.
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The Data Appeal Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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The Data Appeal Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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The Data Appeal Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at The Data Appeal Company
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Apps Being Evaluated by The Data Appeal Company Executives
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