The Topps Company
One Whitehall Street,
New York, 10004, NY,
United States
New York, 10004, NY,
United States
1 212-376-0300
Manufacturing
The Topps Company Technographics
The Topps Company Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Topps Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 The Topps Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Topps Company has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2011, FreeWheel Demandsuite for Agency Management in 2024, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Topps Company is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Visa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Topps Company revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Topps Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Topps Company Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2011 | 2011 |
In 2011 The Topps Company implemented Oracle E-Business Suite as the core platform for a Global Transformation Project in the ERP Financial category. The selection phase targeted a single global database strategy to enable integration and shared services and involved business units in Ireland, the United Kingdom, Argentina, Brazil, Germany and Italy to secure cross‑border buy in and board approval.
Execution of the Global Transformation Project included Oracle E-Business Suite R12 alongside Oracle Demantra, Oracle Hyperion, Oracle OBIEE OBIA, RightNow CX and Oracle Agile PLM. Functional coverage implemented included Financials, Enterprise Performance Management, Business Intelligence, supply chain and manufacturing modules, CRM, demand management and forecasting, trade management, product lifecycle management, purchasing and both internal and external self service capabilities. The program also introduced a biometric time and attendance system and formalized an application development methodology plus a Change Management board to mitigate infrastructure and application delivery quality risks.
Operational and infrastructure changes included outsourcing legacy mainframe operations and later outsourcing sustenance for the Oracle stack to an offshore third party for Infrastructure and Application Managed Services. A hybrid cloud strategy was initiated targeting Microsoft Azure and Oracle Cloud Infrastructure to reduce hosting and hardware maintenance costs on end of life hardware. Collaboration and productivity tooling implementations included Office 365 with mailbox and file migrations to OneDrive and SharePoint, Teams for remote collaboration, and device management with Intune and JAMF. Security and continuity workstreams were led centrally, covering multi factor authentication, penetration testing, network hygiene, data encryption, GDPR and PCI compliance, plus business continuity and disaster recovery tests.
Program governance extended to commercial and corporate separation planning where IT stand alone cost and technology models were developed to support a potential divestiture, diligence artifacts were loaded into a buyer data room, and a reverse Transitional Services Agreement was drafted to provide service governance during separation. Documented operational outcomes from the initiative included reductions in headcount, software licensing and hardware maintenance from mainframe outsourcing, a thirty five percent reduction in telecommunications expenses, and an improvement in EBITDA tied to outsourced Oracle sustainment. The implementation received recognition as Oracle South America E‑Business Suite implementation of the year.
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ERP Financial | ERP Financial Management |
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2023 | 2024 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, The Topps Company implemented FreeWheel Demandsuite for Agency Management on its website, positioning the application to centralize digital ad operations and agency coordination. The deployment targets the companys online ad inventory and programmatic demand oversight, bringing Agency Management capabilities directly into the Topps web property.
FreeWheel Demandsuite was configured to support campaign trafficking, consolidated inventory mapping, ad decisioning controls, and unified reporting dashboards consistent with Agency Management workflows. Configuration work focused on site placement tagging, demand-side controls, campaign scheduling, and standardized reporting to enable consistent agency buys and campaign measurement.
Operational coverage includes Topps digital marketing and e-commerce teams, with system-level access used to coordinate external agency activity and internal ad operations. Governance and workflow changes emphasized standardized campaign handoffs, role-based access within FreeWheel Demandsuite, and centralized reporting to streamline agency management processes on the website.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, The Topps Company deployed Salesforce Chat (formerly Salesforce Live Agent) to provide on-site conversational support on its public website. Salesforce Chat (formerly Salesforce Live Agent) is categorized as Chatbots and Conversational AI and was used to support customer service and online customer engagement workflows on Topps.com.
Implementation focused on embedding Salesforce Chat on the customer-facing web property, leveraging core Chatbots and Conversational AI capabilities such as real-time chat routing, queuing, canned responses, and agent handoff into a delivered agent console. Configuration emphasized browser-based chat widgets, transcript capture for follow-up, and skill-based routing policies to align incoming sessions with customer service staff. Operational ownership resided with customer service and digital engagement teams, who managed routing rules, agent assignments, and conversational templates without any external system integrator specified.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2011 | 2011 |
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Analytics and BI | Analytics and BI |
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2011 | 2011 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Intelligent Document Processing | Content Management |
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2016 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at The Topps Company
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Topps Company Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Topps Company Technographics
The Topps Company is a Manufacturing organization based in United States,
with around 600 employees and annual revenues of $90.0 million.
The Topps Company operates a diverse technology stack with applications such as
Oracle E-Business Suite, FreeWheel Demandsuite and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
The Topps Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and Salesforce.
The Topps Company recently adopted applications including
FreeWheel Demandsuite in 2024, Microsoft Dynamics 365 for Finance and Operations in 2023 and PubMatic in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Topps Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Topps Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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including detailed breakdowns by category, vendor, and IT decision makers.