Topgolf
8750 N US 75-Central Expy 1000 #1200,
Dallas, 55402, MN,
United States
Dallas, 55402, MN,
United States
1 866-867-4653
Leisure and Hospitality
Topgolf Technographics
Topgolf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Topgolf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Topgolf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Topgolf has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2017, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2017, BookNow Software for Reservation and Booking Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Topgolf is running and its propensity to invest more and deepen its relationship with Microsoft , iCIMS , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Topgolf revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Topgolf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Topgolf Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Topgolf implemented Microsoft Dynamics 365 for Finance and Operations as its core ERP Financial platform. The engagement was led through a project management and business applications analysis function, aligning the Microsoft Dynamics 365 for Finance and Operations deployment with Topgolf finance priorities and enterprise accounting practices across the United States operations.
Configuration work focused on core financial modules typical of an ERP Financial implementation, including general ledger, accounts payable, accounts receivable, fixed asset management, procurement, and project accounting for event and venue cost tracking. The Microsoft Dynamics 365 for Finance and Operations instance was configured to support centralized financial reporting, period close workflows, and role-based access for finance, accounting, and procurement teams, with business applications analysis driving requirements gathering and validation.
Integrations were implemented with ADP for payroll and workforce data synchronization, and with Salesforce for revenue and customer contract data flows, enabling finance to reconcile billing and payroll inputs. Governance was organized around a business applications project management function that managed phased configuration, change control, and process standardization across finance, payroll, and sales operations, keeping the Microsoft Dynamics 365 for Finance and Operations deployment aligned with Topgolf operational and reporting needs.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Topgolf implemented iCIMS Recruit Applicant Tracking System as its Applicant Tracking System. The implementation embeds iCIMS Recruit Applicant Tracking System into Topgolf's public careers site to manage job postings, candidate submissions, and application flows, positioning the ATS as the primary talent acquisition platform for Topgolf in the United States.
The deployment emphasized standard Applicant Tracking System capabilities, including job requisition management, candidate profile and resume intake, automated application routing, interview scheduling and offer tracking, alongside career site job search and application workflows driven through the public careers portal. Governance and operational change centered on standardized hiring workflows, defined recruiter and hiring manager roles, and centralized candidate status tracking to support consistent recruiting operations across Topgolf recruiting teams.
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Benefits Administration | HCM |
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2016 | 2017 |
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Compensation Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2018 | 2018 |
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Diversity and Inclusion | HCM |
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2024 | 2024 |
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Learning and Development | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2013 | 2013 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BookNow Software | Legacy | BookNow Software | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Topgolf implemented BookNow Software, a Reservation and Booking Management application. The deployment targeted Topgolf's consumer reservations and event booking operations, applying intelligent reservation logic and bay inventory management to auto assign guests and optimize product availability across U.S. locations.
BookNow Software was configured to provide an intelligent reservations engine, auto assignment of guests to bays, inventory aware availability, and checkout capabilities including a split payments feature delivered at customer request. The implementation emphasized configurable booking rules and session orchestration aligned to party and event sales workflows.
The implementation integrated with Topgolf's Salesforce CRM to surface customer insight and enable marketing targeting tied to reservation behavior, linking reservation records to CRM customer profiles. As a Reservation and Booking Management system, BookNow Software supported Topgolf's party and event sales business function across United States venues.
Governance centered on operationalizing booking workflows and inventory assignment across venue operations, with BookNow Software delivering requested features rapidly during rollout to meet business requirements. The deployment supported increased party and event sales in the United States as an explicit business outcome.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2016 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Topgolf
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Topgolf Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Topgolf IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Topgolf digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Topgolf Technographics
Topgolf is a Leisure and Hospitality organization based in United States,
with around 10000 employees and annual revenues of $3.00 billion.
Topgolf operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, iCIMS Recruit Applicant Tracking System and BookNow Software,
covering areas like ERP Financial, Applicant Tracking System and Reservation and Booking Management.
Topgolf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, iCIMS and BookNow Software.
Topgolf recently adopted applications including
Workday VIBE Central in 2024, MODX CMS in 2023 and MODX Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Topgolf’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Topgolf’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Topgolf technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.