TOWA
Brosswaldengasse 12,
Bregenz, 6900,
Austria
Bregenz, 6900,
Austria
43 5574 22558
Manufacturing
TOWA Technographics
TOWA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TOWA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 TOWA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TOWA has purchased the following applications: Personio ATS for Applicant Tracking System in 2019, Microsoft Power BI for Analytics and BI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TOWA is running and its propensity to invest more and deepen its relationship with Personio , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TOWA revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TOWA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TOWA Tech Stack and Enterprise Applications
TOWA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, TOWA implemented Personio ATS as their Applicant Tracking System. Personio ATS is embedded on their corporate website to capture external applications and centralize candidate intake. Deployment is consistent with small enterprise usage, leveraging the vendor hosted application to manage recruiting workflows for TOWA's HR and hiring managers in Austria. The implementation supports job posting, application capture, and candidate profile consolidation for manufacturing roles.
Configuration emphasized core Applicant Tracking System capabilities including job requisition publishing, candidate tracking, interview scheduling, and offer workflows, aligned to TOWA's HR processes. Integration points center on the careers page feed into Personio ATS and internal HR access for recruiter and hiring manager review, using role based access to govern sourcing to hiring handover. Governance included centralized recruitment ownership by HR, standardized vacancy approval and candidate status transitions, and structured handoff to onboarding teams. This account focuses on system architecture, functional modules, and operational coverage.
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TOWA Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, TOWA implemented Microsoft Power BI to add an embedded analytics layer on its corporate website, aligning with its Analytics and BI strategy. Microsoft Power BI is used to deliver interactive dashboards and visualizations through the website surface, enabling web-based access to curated reports alongside internal consumption.
The deployment emphasizes standard Power BI capabilities including data modeling, interactive dashboards, scheduled data refresh, and role based access control for report distribution. The implementation connects Power BI to internal operational data sources and cloud hosted data via supported connectors, supporting reporting for manufacturing operations, sales, and finance functions. Governance has been structured around a centralized report catalog and access controls to manage who can publish and embed dashboards on the website, and workflows for dataset refresh and dashboard updates have been established to support ongoing report maintenance.
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TOWA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, TOWA deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform to centralize email, document collaboration, scheduling, and conferencing for its 100-employee manufacturing organization. The implementation uses Google Workspace (Formerly Google G-Suite) core services including Gmail, Drive, Docs, Calendar, and Meet to support internal communications, collaborative authoring, and shared file storage.
Administration appears to be managed through a centralized Google Workspace admin domain and is surfaced on the company website, indicating configured domain hosting and public-facing authentication for corporate email. Operational scope covers companywide usage across administrative, engineering, and operations functions, providing collaboration, scheduling, and file access workflows consistent with Collaboration category capabilities. Governance is organized around account provisioning, access controls, and document sharing policies to align collaboration practices with manufacturing operational needs.
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TOWA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Marketing Automation | CRM |
|
2017 | 2017 |
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Marketing Automation | CRM |
|
2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TOWA TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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TOWA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at TOWA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by TOWA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TOWA IT executives and key decision makers. This section highlights TOWA's latest recorded technology evaluations, including IBM FileNet Content Manager for Content Management on 2026-08-28 and IBM OpenPages for Governance, Risk and Compliance on 2025-10-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TOWA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-08-28 | TOWA | Evaluated | IBM | IBM FileNet Content Manager | Content Management | Content Management |
| 2025-10-19 | TOWA | Evaluated | IBM | IBM OpenPages | Governance, Risk and Compliance | TRM |
FAQ - APPS RUN THE WORLD TOWA Technographics
TOWA is a Manufacturing organization based in Austria,
with around 100 employees and annual revenues of $10.0 million.
TOWA operates a diverse technology stack with applications such as
Personio ATS, Microsoft Power BI and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, Analytics and BI and Collaboration.
TOWA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Personio, Microsoft and Google.
TOWA recently adopted applications including
Microsoft Power BI in 2022, Usercentrics Consent Management Platform (CMP) in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TOWA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TOWA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TOWA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.