TrenDevice Technographics
TrenDevice Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TrenDevice and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 29 TrenDevice employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TrenDevice has purchased the following applications: Algolia Search for Application, Web and Enterprise Search in 2021, Spotler Activate CDP (ex Datatrics) for Customer Data Platform in 2019, OVHcloud for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TrenDevice is running and its propensity to invest more and deepen its relationship with Algolia , Spotler , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TrenDevice revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TrenDevice intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TrenDevice Tech Stack and Enterprise Applications
TrenDevice Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2021 |
In 2021 TrenDevice deployed Algolia Search on its public website as a customer-facing search layer. The implementation positions Algolia Search within the Application, Web and Enterprise Search category to support product discovery and site search for the Italy-based retail site operated by a 29-person organization.
Algolia Search was configured to index the online product catalog and deliver relevance-tuned search experiences, leveraging common Application, Web and Enterprise Search capabilities such as real-time indexing, autocomplete and search-as-you-type, faceted navigation, and relevance ranking. The deployment focused on front-end search UI integration and server-side indexing workflows, with configuration for query routing and result merchandising consistent with category best practices.
Operational ownership concentrated on the e-commerce and digital merchandising function, with ongoing governance expected to include relevance tuning, configuration of facets and synonyms, and monitoring of search behavior from the website. No implementation partner is listed, and the scope described in public site sources indicates the use of Algolia Search primarily for website search and product discovery functions.
|
TrenDevice CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spotler | Legacy | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | CRM | n/a | 2019 | 2019 |
In 2019 TrenDevice deployed Spotler Activate CDP (ex Datatrics) as its Customer Data Platform. The implementation is hosted on the TrenDevice website, using the Datatrics web tag to capture first party events and build visitor profiles for real time audience orchestration.
Spotler Activate CDP was configured to centralize web event collection, unify anonymous and known customer interactions into persistent profiles, and enable segment creation and personalization rules. Functional capabilities implemented include profile stitching, segment builder and campaign activation workflows that feed targeted content and offers back to the site experience.
Integrations are centered on the TrenDevice website via the Datatrics client-side deployment, enabling event forwarding from site pages into the Spotler Activate CDP profile store. Operational coverage is focused on marketing and e-commerce functions within TrenDevice in Italy, where marketing operations own audience definitions and personalization logic.
Governance emphasized operational workflows for audience creation, segmentation review and campaign orchestration under the marketing team, with implementation workflows oriented around tag-based event management and profile hygiene. The narrative reflects a compact retail deployment of Spotler Activate CDP for site-driven personalization and audience activation.
|
 |
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
TrenDevice IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OVHcloud | Legacy | OVHcloud | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, TrenDevice deployed OVHcloud to host its public website. TrenDevice implemented OVHcloud as its Application Hosting and Computing Services provider to serve its online storefront and product pages. The deployment supports Italy-based web operations and is operated by TrenDevice's web and IT personnel within the company.
The implementation follows common Application Hosting and Computing Services patterns, including compute provisioning for application runtime, storage for product assets, DNS and SSL configuration for the website, and account level access controls for administrative governance. OVHcloud provides the hosting layer for TrenDevice's website content and application stack, with configuration and operational workflows aligned to a small in-house team and iterative website update processes.
|
IT Decision Makers and Key Stakeholders at TrenDevice
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by TrenDevice Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||