True Alliance
19 O’Riordan St,
Alexandria, 2015, NSW,
Australia
Alexandria, 2015, NSW,
Australia
61 2 8306-3300
Retail
True Alliance Technographics
True Alliance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by True Alliance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 True Alliance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that True Alliance has purchased the following applications: LiveHire ATS for Applicant Tracking System in 2021, eftPOS for Point Of Sale in 2016, SAP BW (Business Warehouse) for Data Warehouse in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems True Alliance is running and its propensity to invest more and deepen its relationship with LiveHire , ADP , ELMO Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing True Alliance revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for True Alliance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
True Alliance Tech Stack and Enterprise Applications
True Alliance HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHire | PageUp ATS | LiveHire ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 True Alliance implemented LiveHire ATS, replacing PageUp ATS as its primary Applicant Tracking System for recruiting activities across its Australian retail operations. The deployment positioned LiveHire Recruiting as the public careers site engine and internal hiring hub, aligning the application name LiveHire ATS with company recruitment workflows and candidate-facing job pages on the True Alliance website.
Implementation centered on standard Applicant Tracking System capabilities, configured to support job posting, application intake, candidate workflow orchestration, and talent pooling for in-house recruiters and hiring managers. LiveHire ATS was provisioned to handle requisition creation, candidate profile capture from the careers site, and structured review stages, reflecting typical recruiting modules used by mid-market retail employers of roughly 500 employees.
The solution was embedded into True Alliance’s public careers pages to enable direct application flows and to centralize candidate records within LiveHire ATS. Operational coverage included talent acquisition and HR teams who manage sourcing and screening, with the platform serving as the single system of record for active job postings and candidate pipelines.
Governance workstreams addressed hiring approvals and recruiter workflows during the cutover from PageUp ATS, including migration of active requisitions and candidate records into LiveHire ATS and configuration of recruiter access controls and approval routing. Rollout focused on aligning hiring processes, recruiter training, and careers site integration to operationalize LiveHire Recruiting as the company’s Applicant Tracking System.
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Payroll | HCM |
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2012 | 2012 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2022 | 2022 |
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Workforce Management | HCM |
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2021 | 2021 |
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True Alliance ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Australian Payments Plus | Legacy | eftPOS | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, True Alliance deployed eftPOS from Australian Payments Plus to support Point Of Sale operations across its Australian online clothing brands, focusing on online sales administration and payment capture. The eftPOS implementation was positioned within a multi-system retail stack that included SAP, NOP, Cybersource, JIRA, and Salesforce, and it routined payment flow alongside PayPal and AfterPay for financial bookkeeping across brands.
The implementation centered on transaction processing and reconciliation capabilities in the eftPOS environment, configured to capture card-present and card-not-present settlements, and to feed payment and settlement records into downstream financial systems such as SAP and NOP. eftPOS was used as the primary Point Of Sale payment capture layer while Cybersource and PayPal handled complementary payment processing and alternative payment rails, aligning cashiering and online order workflows with enterprise reporting modules.
Operational governance for the rollout emphasized cross-brand controls and SOP driven training, documented in the Online Sales Administration Handbook to onboard current and future team members. Day to day operations integrated eftPOS transaction handling with customer service workflows, high volume phone and email management, and first contact customer dispute resolution, with staff reporting to multiple brand managers to preserve brand ethos and ensure consistent post sale processes.
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True Alliance Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2012 | 2012 |
In 2012 True Alliance implemented SAP BW (Business Warehouse) as its centralized Data Warehouse, initiating a program to develop reporting across departments in collaboration with SAP consultants. The deployment established SAP BW (Business Warehouse) as the primary repository for consolidated reporting and analytics across the retail organization.
The technical implementation emphasized core SAP BW capabilities including data modeling, extract transform and load orchestration, and an analytical query layer for cross-functional reporting. Configuration work addressed InfoProviders and data flows that support department-level reporting needs, with design aligned to standard Data Warehouse functional workflows for staging, consolidation and reporting.
Integrations were implemented with SAP R3 and SAP BPC as explicit data sources, alongside feeds from the companys ERP systems, enabling transactional and planning data to be aggregated into the SAP BW environment. These integrations supported reporting and consolidation processes across finance and operational teams, with SAP consultants engaged to map source schemas and transform ERP data into BW InfoObjects.
Governance and rollout emphasized cross-department collaboration, change control for ETL and report development, and role based access to BI outputs. The program coordinated development with SAP consultants and internal stakeholders to establish reporting ownership, scheduled load processes and iterative delivery of departmental reports.
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True Alliance Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2021 | 2021 |
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True Alliance eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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True Alliance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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True Alliance EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2012 | 2012 |
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Financial Consolidation and Close | EPM |
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2012 | 2012 |
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True Alliance ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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True Alliance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Backup as a Service (BaaS) | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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True Alliance CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at True Alliance
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Manager | Manager | HR | |
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HR & WHS Manager | Manager | HR | |
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Group Financial Controller | Director | Finance | |
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National Retail Operations Manager | Manager | Finance | |
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Group IT Manager | Manager | IT | |
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Chief Financial Officer | CXO | Finance | |
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Senior Payroll Officer | Director | HR | |
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Group GM People | CXO | HR | |
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HR Business Partner | Manager | HR | |
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Apps Being Evaluated by True Alliance Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from True Alliance IT executives and key decision makers. This section highlights True Alliance's latest recorded technology evaluations, including MuleSoft Anypoint Platform for iPaaS (Integration Platform as a Service) on 2026-05-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the True Alliance digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-05-21 | True Alliance | Evaluated | MuleSoft | MuleSoft Anypoint Platform | iPaaS (Integration Platform as a Service) | PaaS |
FAQ - APPS RUN THE WORLD True Alliance Technographics
True Alliance is a Retail organization based in Australia,
with around 500 employees and annual revenues of $100.0 million.
True Alliance operates a diverse technology stack with applications such as
LiveHire ATS, eftPOS and SAP BW (Business Warehouse),
covering areas like Applicant Tracking System, Point Of Sale and Data Warehouse.
True Alliance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LiveHire, Australian Payments Plus and SAP.
True Alliance recently adopted applications including
UKG Pro Timekeeping (ex UKG Dimensions Timekeeping) in 2022, Salesforce Commerce Cloud in 2022 and LiveHire ATS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of True Alliance’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates True Alliance’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete True Alliance technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.