Under Armour
101 Performance Drive,
Baltimore, 21230, MD,
United States
Baltimore, 21230, MD,
United States
1 410-468-2512
Retail
Under Armour Technographics
Under Armour Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Under Armour and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Under Armour employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Under Armour has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2005, Sterling Background Check for BackGround Screening in 2017, Adobe WorkFront for Business Process Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Under Armour is running and its propensity to invest more and deepen its relationship with SAP , Apple , Sterling Talent Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Under Armour revenues, which have grown to $5.16 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Under Armour intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Under Armour Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2005 | 2005 |
In 2005, Under Armour implemented SAP ERP ECC 6.0 to establish core financial and enterprise resource planning capabilities. The SAP ERP ECC 6.0 deployment served as the foundation of an ERP Financial architecture overseen by the companys first CIO, who built the IT organization and processes to support rapid growth and a global rollout of production, distribution and retail stores.
Implementation work centered on configuring SAP ERP ECC 6.0 for core finance and operational workflows typical of ERP Financial systems, including general ledger, accounts payable, accounts receivable, fixed assets, controlling, order-to-cash and procure-to-pay orchestration. The program integrated SAP AFS to support apparel industry master data and order processes, and leveraged SAP BW and HANA for reporting and analytics while aligning transactional processing in ECC.
The ECC environment was integrated into a broader enterprise stack that included SuccessFactors for HR, Concur for expenses, Dassault MatrixOne for product data management, Manhattan Associates for distribution systems, Retail Pro for point-of-sale operations and Logility for planning. This integration footprint supported every business function from product lifecycle and planning through distribution and retail execution, and was part of a coordinated global rollout across production, distribution and store sites.
Governance and operating model changes were driven by the CIOs establishment of a centralized systems architecture and a dedicated IT team of SAP and systems specialists. Those organizational and architectural investments are documented as supporting Under Armours growth from approximately 180 million in private revenue to over 3 billion as a public company, while enabling the enterprise rollout of SAP ERP ECC 6.0 and the surrounding application ecosystem.
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Expense Management | ERP Financial Management |
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2005 | 2005 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2017 | 2017 |
In 2017, Under Armour implemented Sterling Background Check as its BackGround Screening application to support retail hiring and onboarding workflows. The deployment focused on store hiring operations, where store managers and HR used Sterling Background Check to execute candidate screening activities for retail roles, with examples noted at locations such as White Plains, NY.
The Sterling Background Check configuration encompassed standard BackGround Screening capabilities including identity verification, criminal record searches, employment and education verifications, and configurable screening workflows to align with retail hiring policies. The application operated alongside ATS and ADP based recruiting and onboarding processes, with Sterling Talent Solutions delivering the screening services and providing screening status updates to recruiters and hiring managers.
Governance and process changes consolidated candidate screening into established recruiting and onboarding workflows, with store managers initiating background checks and HR monitoring clearances prior to training and full onboarding. The implementation narrative emphasizes operational integration with recruiting, onboarding, and in‑store training processes rather than enterprise rollout metrics or quantified outcomes.
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Core HR | HCM |
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2017 | 2017 |
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Onboarding | HCM |
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2017 | 2017 |
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Payroll Tax Compliance | HCM |
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2018 | 2018 |
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Recruiting | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2011 | 2011 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Workforce Analytics | HCM |
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2017 | 2017 |
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Workforce Analytics | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe WorkFront | Business Process Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Under Armour deployed Adobe WorkFront as a Business Process Management capability to centralize and orchestrate creative project workflows across marketing, product development, customer service, retail and wholesale partner channels. The Adobe WorkFront implementation was positioned to link creative briefs, project tasks, and DAM ingestion points so that asset production and distribution were controlled from a single BPM layer.
Adobe WorkFront was configured to manage project planning, task and approval flows, and to surface creative brief metadata for automatic mapping into asset records. The implementation included automated tagging triggers that annotate assets as they are added to projects, and project level controls to manage asset check out and lifecycle states while work is in progress.
The WorkFront deployment is integrated with Adobe Experience Manager Assets, the company master data management system via API for product attribute enrichment, federated identity tied to Active Directory for single sign on, Adobe Creative Cloud Libraries for in-tool collaboration, and the Asset Share Commons portal for external partner distribution. Integration points explicitly link WorkFront metadata to AEM asset records so campaign names, brand channels, and material codes flow from project tasks into the DAM.
Governance was restructured using an agile delivery approach, with recurring delivery cycles and stakeholder touchpoints to refine tagging, folder templates, and workflow automation. The program established a centralized tagging taxonomy and mapping rules so creative teams apply minimal manual metadata, and the organization reused development assets and workflows to accelerate subsequent launches.
Outcomes reported in the implementation include making creative assets easier to find for internal users and wholesale partners, automated tagging that reduced manual processes, savings of 4 hours per user through easier license management covering more than 1,000 users, reduction in storage costs by limiting duplicate files and workflows, and more than a twofold increase in daily active users and monthly asset downloads from the Asset Sharing Portal.
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Legal Practice Management | ERP Services and Operations |
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2019 | 2019 |
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Retail Management | ERP Services and Operations |
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2009 | 2010 |
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Retail Management | ERP Services and Operations |
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2024 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Survey and Questionnaire | Collaboration |
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2013 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2017 | 2017 |
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Content Management | Content Management |
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2011 | 2011 |
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Content Management | Content Management |
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2020 | 2020 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2017 | 2017 |
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Warehouse Management | SCM |
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2010 | 2010 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Engagement, Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Quality Management | PLM and Engineering |
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2017 | 2017 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2016 | 2016 |
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Supplier Relationship Management | Procurement |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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Treasury Management | TRM |
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2019 | 2019 |
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Whistleblowing Management | TRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2018 | 2018 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Under Armour
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Apps Being Evaluated by Under Armour Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Under Armour IT executives and key decision makers. This section highlights Under Armour's latest recorded technology evaluations, including Bazaarvoice for Personalization and Product Recommendations on 2025-08-26 and Blue Yonder Inventory Optimization (ex JDA Inventory Optimization) for Inventory Management on 2025-07-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Under Armour digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Under Armour Technographics
Under Armour is a Retail organization based in United States,
with around 6500 employees and annual revenues of $5.16 billion.
Under Armour operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Sterling Background Check and Adobe WorkFront,
covering areas like ERP Financial, BackGround Screening and Business Process Management.
Under Armour has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Sterling Talent Solutions and Adobe Systems.
Under Armour recently adopted applications including
SAP S/4HANA for Fashion and Vertical Business in 2024, DigiCert DNS in 2022 and DigiCert Constellix DNS in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Under Armour’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Under Armour’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Under Armour technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.