Under Armour

1020 Hull Street 3rd Floor,
Baltimore, 21230-2080, MD,
United States

https://www.underarmour.com/

1 410-468-2512

Retail

Under Armour Technographics

Under Armour Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Under Armour and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7600 Under Armour employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Under Armour has purchased the following applications: Rackspace Cloud for Application Hosting and Computing Services in 2012, New Relic APM for Application Performance Management in 2014, Algolia Search for Application, Web and Enterprise Search in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Under Armour is running and its propensity to invest more and deepen its relationship with Rackspace Technology , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Under Armour revenues, which have grown to $5.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Under Armour intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Under Armour Data, Technology Stack, and Enterprise Applications

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Rackspace Technology	Legacy	Rackspace Cloud	Application Hosting and Computing Services	IaaS	n/a	2012	2012
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Endpoint Security	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Secure Web Gateways (SWG)	IaaS	Subscribe	2011	2011

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
New Relic	Legacy	New Relic APM	Application Performance Management	ITSM	n/a	2014	2014
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Remote Monitoring and Management	ITSM	Subscribe	2020	2020

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Algolia	Legacy	Algolia Search	Application, Web and Enterprise Search	Content Management	n/a	2017	2017
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2020	2020

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Artificial Intelligence Marketing	AI-Powered Application	Subscribe	2020	2020

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2020	2020

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Compliance	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Recruiting	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2017	2017

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Business Process Management	ERP Services and Operations	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Legal Practice Management	ERP Services and Operations	Subscribe	2019	2019

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Engagement, Customer Experience	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2020	2020

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Data Warehouse	Analytics and BI	Subscribe	2021	2021

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Shipping Management	eCommerce	Subscribe	2018	2018

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2005	2005
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2005	2005
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2021	2021

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2016	2016

PPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2021	2021

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2019	2019

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Whistleblowing Management	TRM	Subscribe	2018	2018

IT Decision Makers and Key Stakeholders at Under Armour

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Chief Revenue Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director of Sales	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director of Sales	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	President and Chief Operating Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	SVP Global Operations	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Chief Executive Officer and Chairman of the Board	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director Sales, Strategic Accounts	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Human Resources Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director, HR Operations	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager, Travel	Manager	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Director, Strategic Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Chief Supply Chain Office	CXO	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	VP North America Supply Chain	VP	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Director, Indirect Procurement - Global Retail & Marketing	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Business Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Payroll Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP, Human Resources and Talent Management	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Manager, HR Administration, TitleTimekeeping & HR Processing	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, HR	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief People and Culture Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP Global Rewards	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director, Teammate Communications	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Head of Global Ethics & Compliance	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Talent Acquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director of Compliance and Product Safety	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director of Customer Service	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	VP, Global CRM, Loyalty and Personalization	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Customer Service Representative	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Customer Service Representative	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Customer Service Representative	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Chief Legal Officer and Corporate Secretary	CXO	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager, Global Ethics and Compliance	Manager	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Deputy General Counsel, Employment, Compliance and Privacy	VP	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Chief Technology Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Content Production	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	VP Transformation Office	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Global eCommerce and Digital Products	VP	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Content Management	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe

Show All Contacts

Apps Being Evaluated by Under Armour Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Under Armour Technographics

IaaS

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ITSM

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Content Management

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AI-Powered Application

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Collaboration

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HCM

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ERP Services and Operations

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CRM

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Analytics and BI

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