Under Armour Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by Under Armour and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Under Armour employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Under Armour has purchased the following applications: Rackspace Cloud for Application Hosting and Computing Services in 2012, New Relic APM for Application Performance Management in 2014, Algolia Search for Application, Web and Enterprise Search in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Under Armour is running and its propensity to invest more and deepen its relationship with Rackspace Technology , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Under Armour revenues, which have grown to $5.16 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Under Armour intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.