UNIT4
Johan de Wittstraat 156,
Dordrecht, 3311,
Netherlands
Dordrecht, 3311,
Netherlands
31 88 247 17 77
Professional Services
UNIT4 Technographics
UNIT4 Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by UNIT4 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2400 UNIT4 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that UNIT4 has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2017, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems UNIT4 is running and its propensity to invest more and deepen its relationship with GumGum , TeamSupport , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing UNIT4 revenues, which have grown to $485.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for UNIT4 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
UNIT4 Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, UNIT4 deployed GumGum on its public website. UNIT4 implemented GumGum, an Artificial Intelligence Marketing application, to introduce contextual visual intelligence and on-page targeting capabilities into its web-facing digital experience.
The deployment was web hosted and executed through site-level delivery, using client-side execution to analyze page context and surface relevant creative and messaging. Configuration centered on contextual targeting, visual content recognition, and on-site campaign orchestration modules common to Artificial Intelligence Marketing platforms, enabling automated content classification and placement decisions for marketing campaigns.
Operational ownership was aligned with the marketing and digital experience functions, with day to day management focused on campaign configuration, creative placement rules, and content relevance policies. Governance considerations included web content controls and privacy consent alignment for on-site personalization and advertising activities.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 UNIT4 implemented Microsoft 365 as its primary Collaboration platform to consolidate cloud email and productivity capabilities for the 2,400 employee professional services firm. The Microsoft 365 deployment is cited on the company website and specifically references Office 365 Mail for outbound and inbound site email handling, confirming an email routing and hosted mailbox footprint tied to the Microsoft tenant.
Deployment centered on cloud SaaS tenancy for Microsoft 365 with an emphasis on email and productivity services. Office 365 Mail is explicitly present on the website, and the implementation narrative aligns with standard Collaboration category modules such as hosted email, document collaboration, and cloud storage to support knowledge sharing and project delivery workflows across professional services teams.
Operational coverage included corporate communications and delivery teams, with the website contact flows routed to Office 365 Mail for external correspondence. The architecture indicates centralized tenant control for cloud mail routing and a single Microsoft 365 instance providing collaboration services to the organization, reducing the need for on premise mail infrastructure.
Governance and operational controls were structured around centralized tenant administration, mailbox provisioning processes, and collaboration permissions consistent with a Microsoft 365 rollout. Configuration and staged user enablement are implied by the presence of Office 365 Mail on the public site and by the typical provisioning patterns used for enterprise Collaboration implementations.
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Event Management | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Unit4 implemented DocuSign eSignature as a Digital Signing solution on its website, deploying an embedded signing capability to capture legally binding signatures for customer-facing documents. The implementation centers on DocuSign eSignature as the publicly accessible digital signature layer, enabling online signature capture and an audit trail tied to envelope and document lifecycle management.
Configuration work focused on standard Digital Signing capabilities, including preconfigured signing templates, recipient routing, authentication options, and embedded signing sessions within web pages. The deployment uses website-level integration patterns common to the category, exposing signing UI and envelope status to the web application for real-time signature capture and confirmation.
Operational scope emphasizes customer-facing contract execution and client onboarding flows for Unit4 professional services, with governance oriented around template control, role-based signing rules, and audit logging to meet compliance requirements. Rollout details align with a web-first implementation model, centralizing signature capture on the corporate website while preserving administrative controls for template and recipient management.
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2018 | 2018 |
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Community Management | CRM |
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2020 | 2020 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Test Automation Platform | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at UNIT4
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by UNIT4 Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD UNIT4 Technographics
UNIT4 is a Professional Services organization based in Netherlands,
with around 2400 employees and annual revenues of $485.0 million.
UNIT4 operates a diverse technology stack with applications such as
GumGum, Microsoft 365 and DocuSign eSignature,
covering areas like Artificial Intelligence Marketing, Collaboration and Digital Signing.
UNIT4 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Microsoft and DocuSign.
UNIT4 recently adopted applications including
Zoominfo Platform in 2024, 6sense Account Engagement Platform in 2023 and Tricentis SpecFlow in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of UNIT4’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates UNIT4’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete UNIT4 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.