Upgrow
149 New Montgomery St 4th Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-851-7669
Professional Services
Upgrow Technographics
Upgrow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Upgrow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Upgrow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Upgrow has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, INFUSEmedia ABM for Account Based Marketing in 2019, Atlassian Jira Service Desk for IT Service Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Upgrow is running and its propensity to invest more and deepen its relationship with Google , INFUSEmedia , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Upgrow revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Upgrow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Upgrow Tech Stack and Enterprise Applications
Upgrow Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Upgrow implemented Google Workspace (Formerly Google G-Suite) as its cloud collaboration platform. Upgrow uses Google Workspace for core Collaboration functions and the deployment is referenced on the company website, establishing a SaaS-first baseline for team communication and document sharing across the organization.
Functional modules configured include Gmail for company email, Google Drive with shared drives for centralized file storage, Docs, Sheets and Slides for real-time coauthoring, Calendar for scheduling, and Meet for video conferencing, with administration routed through the Google Admin console. Operational governance focuses on centralized user provisioning, group-based access controls, shared drive permissioning and document sharing policies to support marketing, account management and operations workflows within the 30-person professional services firm.
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Upgrow CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| INFUSEmedia | Legacy | INFUSEmedia ABM | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019 Upgrow deployed INFUSEmedia ABM to address Account Based Marketing needs focused on cold B2B demand generation. The engagement targeted marketing decision makers at B2B technology companies and was oriented to quickly populate sales pipelines with qualified target accounts and contacts.
The implementation centered on campaign orchestration within INFUSEmedia ABM including creative ad design, landing page creation, targeted email outreach, and end to end lead capture and hand off workflows. INFUSEmedia ABM was configured to own executional components, and the vendor guided Upgrow on best practices and timeline management while delivering campaign assets and outreach according to schedule.
Operational coverage spanned Upgrow marketing and sales functions, with leads routed to the sales team for inclusion in nurture sequences and conversion efforts. The program produced 100 target leads within a matter of weeks, addressing the company objective of feeding a small professional services sales organization with highly targeted prospects.
Governance adjustments emphasized a coordinated lead hand off and the need for a strong sales conversion program to realize value from cold leads. Not all leads responded to outreach, but the volume and quality of leads delivered by INFUSEmedia ABM were assessed as sufficient to make the program successful according to the client review.
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Upgrow ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2019 | 2019 |
In 2019, Upgrow implemented Atlassian Jira Service Desk. The deployment uses Atlassian Jira Service Desk as their IT Service Management solution embedded on their website to capture external client requests and service tickets for professional services engagements. The scope is a compact, company-wide deployment supporting client-facing support, client success, and operations teams in the United States.
Configuration emphasizes core IT Service Management workflows, including web-based request forms, request type classification, a service catalog, ticket queues, SLA tracking, and automation rules for routing and status transitions. Administrators configured custom request fields, priority schemes, and lightweight dashboards to support incident and service request lifecycle management while maintaining an administrative footprint appropriate for a 30 person firm.
Operational governance centralized ticket triage and assignment to client success and delivery owners, with role-based permissions and escalation workflows to enforce handoffs. The implementation is surfaced as an embedded service portal on Upgrow's website, providing a single entry point for external clients while consolidating tickets into internal queues and periodic reporting for service reviews.
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Upgrow IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Upgrow
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-Founder and Co-CEO | CXO | Finance | |
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Digital Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by Upgrow Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Upgrow IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Upgrow digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Upgrow Technographics
Upgrow is a Professional Services organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
Upgrow operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), INFUSEmedia ABM and Atlassian Jira Service Desk,
covering areas like Collaboration, Account Based Marketing and IT Service Management.
Upgrow has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, INFUSEmedia and Atlassian.
Upgrow recently adopted applications including
Hubspot Marketing Automation in 2021, Google Cloud Platform (GCP) in 2021 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Upgrow’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Upgrow’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Upgrow technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.