List of INFUSEmedia ABM Customers
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Since 2010, our global team of researchers has been studying INFUSEmedia ABM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased INFUSEmedia ABM for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using INFUSEmedia ABM for Account Based Marketing include: Workato, a United States based Professional Services organisation with 700 employees and revenues of $100.0 million, MOI Global, a United Kingdom based Professional Services organisation with 150 employees and revenues of $25.0 million, Skupos, a United States based Professional Services organisation with 150 employees and revenues of $20.0 million, Bright.md, a United States based Professional Services organisation with 100 employees and revenues of $15.0 million, Centrica Business Solutions North America, a United States based Utilities organisation with 95 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using INFUSEmedia ABM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The INFUSEmedia ABM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bright.md | Professional Services | 100 | $15M | United States | INFUSEmedia | INFUSEmedia ABM | Account Based Marketing | 2016 | n/a |
In 2016 Bright.md implemented INFUSEmedia ABM to establish an Account Based Marketing capability focused on precision targeting within healthcare. INFUSEmedia ABM was configured to reach management, executive, and leadership decision makers across Bright.md’s specified healthcare verticals and revenue segments, aligning the application to the company’s demand generation objectives.
The deployment emphasized a Two Touch leads process and content syndication as core functional capabilities. INFUSEmedia ABM delivered personalized creative materials and copy, including ads and banners, and provided an advanced content marketing engine and data driven demand tactics to orchestrate campaigns, supporting intent driven marketing and campaign organization workflows.
Operational coverage centered on Bright.md’s marketing and demand generation function, with explicit targeting of top level management positions and vertical specific revenue criteria. A 2019 pilot delivered 100 verified leads as proof of concept, which led Bright.md to sign a year long contract; thereafter INFUSEmedia supplied a steady monthly flow of validated leads across the company’s healthcare segments.
Governance and process changes included incorporation of client and suppression list uploads into campaign filtering, two touch lead verification for qualification, and collaborative creative approval between Bright.md and INFUSEmedia. Outcomes reported by Bright.md include INFUSEmedia becoming the company’s number one channel for lead generation, generation of thousands of validated leads through content syndication, more than five times the number of MQLs compared with competitors, and higher quality leads at lower cost according to the customer.
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Centrica Business Solutions North America | Utilities | 95 | $10M | United States | INFUSEmedia | INFUSEmedia ABM | Account Based Marketing | 2018 | n/a |
In 2018, Centrica Business Solutions North America engaged INFUSEmedia ABM in the Account Based Marketing category to fill its sales pipeline with high quality top funnel leads. The implementation targeted 15 U.S. states including New York, Texas, and California, focusing on executive and senior decision makers across finance, manufacturing, healthcare, education, retail, biotechnology, and public sector accounts. The primary business function supported was marketing led demand generation and sales pipeline creation.
INFUSEmedia executed a two pronged campaign architecture composed of cross vertical outreach and focused vertical campaigns, built on a curated buyer persona defined by geography, job title, company size, and industry. The configuration included persona profiling, list generation from INFUSEmedia's global database, omni channel engagement sequences, and advanced lead scoring to surface sales ready prospects. INFUSEmedia ABM used this setup to generate more than 100,000 contacts and to qualify 158 sales ready leads in the initial engagement.
The program leveraged INFUSEmedia's marketing technology stack and database infrastructure to run targeted email, content, and outreach workflows with campaign filters for precise profiling, segmentation, and personalization. Operational coverage spanned Centrica Business Solutions North America sales and demand generation teams and the specified industry verticals and states. Contacts were engaged, nurtured, and validated by INFUSEmedia prior to handoff to sales.
In 2019 Centrica Business Solutions requested an expanded engagement and INFUSEmedia refined the customer profile further, narrowing target criteria to improve fit and response. The second year execution delivered 533 leads across prioritized verticals, including 200 top tier leads plus an additional 333 validated quality leads, with 100 from California and 96 from Texas. Governance changes emphasized tightened persona criteria, staged nurturing and validation workflows, and defined lead scoring thresholds before lead transfer to the Centrica sales organization.
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MOI Global | Professional Services | 150 | $25M | United Kingdom | INFUSEmedia | INFUSEmedia ABM | Account Based Marketing | 2020 | n/a |
In 2020, MOI Global implemented INFUSEmedia ABM to support agency-led demand generation and content syndication across the EMEA region. The INFUSEmedia ABM deployment was aligned to Account Based Marketing objectives, focusing on targeted content distribution and lead capture for multiple client campaigns.
The implementation emphasized content syndication workflows, including Single Touch, Double Touch, and bottom of the funnel lead programs, combined with local language landing pages and localized content hosting. Campaign configuration and custom-built campaign design were core capabilities, with publisher-originated lead generation and transparent lead provenance built into operational processes to ensure campaign integrity and responsiveness.
INFUSEmedia ABM integrated third party intent data providers to refine account targeting and campaign prioritization, supporting MOI Global’s agency clients across EMEA. Governance and campaign operations centered on transparent reporting, responsive campaign management, and tailored campaign orchestration, which delivered high quality leads that created pipeline value and sustained client satisfaction.
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Professional Services | 40 | $8M | United States | INFUSEmedia | INFUSEmedia ABM | Account Based Marketing | 2015 | n/a |
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Professional Services | 50 | $7M | United States | INFUSEmedia | INFUSEmedia ABM | Account Based Marketing | 2018 | n/a |
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Professional Services | 150 | $20M | United States | INFUSEmedia | INFUSEmedia ABM | Account Based Marketing | 2019 | n/a |
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Professional Services | 30 | $3M | United States | INFUSEmedia | INFUSEmedia ABM | Account Based Marketing | 2019 | n/a |
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Professional Services | 700 | $100M | United States | INFUSEmedia | INFUSEmedia ABM | Account Based Marketing | 2020 | n/a |
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