Towcester, NN12 6HP,
United Kingdom
Variohm Holdings Technographics
Variohm Holdings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Variohm Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Variohm Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Variohm Holdings has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2018, Microsoft Clarity for Marketing Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Variohm Holdings is running and its propensity to invest more and deepen its relationship with Tawk.to , Microsoft , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Variohm Holdings revenues, which have grown to $72.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Variohm Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Variohm Holdings Tech Stack and Enterprise Applications
Variohm Holdings AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Variohm Holdings deployed Tawk.to on its corporate website. The company uses Tawk.to in the Chatbots and Conversational AI category to provide website based customer engagement and support. Variohm Holdings implemented Tawk.to as a Chatbots and Conversational AI application to handle customer inquiries and sales related conversations on its public site.
The implementation uses a lightweight JavaScript embed to connect the website to the Tawk.to cloud service, enabling live chat, visitor monitoring, canned responses, and chat transcript capture as core functional capabilities. Configuration and user management are handled through the Tawk.to administration interface, with agent accounts provisioned for customer support and sales personnel and widget placement controlled in site templates.
Operational coverage is focused on the public website and customer facing teams, primarily support and sales activities, consistent with a small company deployment profile. Governance is established through application level account controls, chat routing settings, and administrative configuration of availability and messaging, supporting continuous website based conversational engagement with customers.
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Variohm Holdings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Variohm Holdings implemented Microsoft 365 as its Collaboration platform. The deployment is a cloud-hosted Microsoft 365 subscription provisioned to the company’s internal teams, providing core productivity and collaboration services for a small professional services organization.
Variohm Holdings' use of Microsoft 365, categorized as Collaboration, supports business functions such as corporate communications, document management, and employee productivity. Microsoft 365 is referenced on the company website, indicating it is instrumented in customer-facing or administrative site contexts and is used for email, cloud file storage and document collaboration, and real-time communication to centralize collaboration for the firm’s approximately 10 employees.
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Variohm Holdings CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Variohm Holdings deployed Microsoft Clarity for Marketing Analytics on its public website. Microsoft Clarity was instrumented to capture session recordings, heatmaps, click maps, and engagement metrics, providing page-level measurement to inform digital behavior analysis. The deployment emphasizes client-side tagging and page instrumentation to support ongoing marketing and site optimization activities.
Configuration focused on session playback controls, exclusion rules for internal traffic, and event-level engagement tracking to enable marketing and web operations teams to prioritize UX fixes and validate content engagement. The implementation is site-centric and centered on client-side analytics, enabling Variohm Holdings marketing functions to analyze user behavior, diagnose usability issues, and guide content decisions. Microsoft Clarity is presented as the primary Marketing Analytics solution for web behavior insight rather than an integrated backend analytics platform.
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Marketing Automation | CRM |
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2022 | 2022 |
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Variohm Holdings IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Variohm Holdings CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Variohm Holdings
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Variohm Holdings Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-22 | Variohm Holdings | Evaluated | Cloudbeds | Cloudbeds PMS | Hotel Property Management | ERP Services and Operations |