Varsity Spirit
6745 Lenox Center Court, Suite 300,
Memphis, 38115, TN,
United States
Memphis, 38115, TN,
United States
1 800-533-8022
Retail
Varsity Spirit Technographics
Varsity Spirit Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Varsity Spirit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Varsity Spirit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Varsity Spirit has purchased the following applications: Phenom Talent CRM for Candidate Relationship Management in 2015, Salesforce Marketing Cloud for Marketing Automation in 2020, Intuit Mailchimp Mandrill for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Varsity Spirit is running and its propensity to invest more and deepen its relationship with Phenom , Salesforce , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Varsity Spirit revenues, which have grown to $308.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Varsity Spirit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Varsity Spirit Tech Stack and Enterprise Applications
Varsity Spirit HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2015 | 2015 |
In 2015 Varsity Spirit implemented Phenom Talent CRM to strengthen its talent acquisition and candidate engagement capabilities. Phenom Talent CRM is deployed as a Candidate Relationship Management application within Varsity Spirit and is positioned to manage sourcing, candidate nurture, and career site interactions across the recruiting function.
The implementation focused on core Candidate Relationship Management capabilities, including candidate profile management, talent pooling and segmentation, automated nurture workflows, and campaign orchestration. Configuration emphasized reusable candidate segments and templated outreach sequences to support ongoing recruitment marketing and passive candidate engagement workflows.
Phenom People was integrated directly into Varsity Spirit's public careers site to capture prospects and drive on site candidate interactions, preserving the candidate experience across job detail pages and application entry points. The deployment connects career site touch points into Phenom Talent CRM to centralize candidate records and support ongoing communication and personalization for recruiting teams.
Operational ownership sits with talent acquisition and recruiting operations, with governance centered on campaign approval and role based access for recruiters and hiring managers. Workflows were adjusted to centralize candidate engagement and to standardize outreach processes across hiring teams, aligning Phenom Talent CRM with Varsity Spirit hiring operations and recruiting governance.
|
Varsity Spirit CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Varsity Spirit implemented Salesforce Marketing Cloud to centralize digital campaign orchestration on its public website. The Salesforce Marketing Cloud implementation supports Marketing Automation functions for Varsity Spirit, enabling the marketing and e-commerce teams to manage email campaigns, customer journey orchestration, audience segmentation, and on-site behavioral tracking tied to web form capture and preference management.
The implementation emphasizes configuration of campaign orchestration, automated messaging workflows, segmentation and personalization capabilities, and data extension staging for customer profiles. Salesforce Marketing Cloud is integrated directly with the company website for lead capture and web event collection, and the operational scope centers on marketing operations and digital commerce workflows, with governance around content approval, audience build processes, and campaign scheduling and automation.
|
Varsity Spirit PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017 Varsity Spirit implemented Intuit Mailchimp Mandrill to handle Transactional Email for its website. The Intuit Mailchimp Mandrill deployment is used to deliver customer-facing automated messages, the Intuit Mailchimp Mandrill implementation supports order confirmations, account notifications, password resets, and other system-generated communications tied to web interactions.
Configuration focused on transactional templates and API-driven delivery, using SMTP and HTTP APIs for real-time message generation, template management for personalization, and webhooks for event-driven processing. Typical functional capabilities in use include template versioning, merge tag personalization, delivery and bounce reporting, suppression list management, and inbound routing to capture reply or bounce events.
Operational integration centers on the website stack, connecting the web storefront and account management workflows to the transactional email layer. Governance practices align sending domains and authentication such as DKIM and SPF with a centralized template library and environment separation between staging and production. Operational ownership spans engineering, e-commerce, and customer support teams to manage templates, deliverability, and event handling within the Transactional Email function.
|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
Varsity Spirit IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at Varsity Spirit
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Varsity Spirit Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Varsity Spirit IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Varsity Spirit digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Varsity Spirit Technographics
Varsity Spirit is a Retail organization based in United States,
with around 2500 employees and annual revenues of $308.0 million.
Varsity Spirit operates a diverse technology stack with applications such as
Phenom Talent CRM, Salesforce Marketing Cloud and Intuit Mailchimp Mandrill,
covering areas like Candidate Relationship Management, Marketing Automation and Transactional Email.
Varsity Spirit has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Phenom, Salesforce and Intuit.
Varsity Spirit recently adopted applications including
Salesforce Marketing Cloud in 2020, Intuit Mailchimp Mandrill in 2017 and Twilio Sendgrid in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Varsity Spirit’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Varsity Spirit’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Varsity Spirit technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.