Hanoi, x,
Vietnam
VitaDairy Vietnam Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by VitaDairy Vietnam and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2498 VitaDairy Vietnam employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VitaDairy Vietnam has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2022, Appier Airis for Marketing Analytics in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VitaDairy Vietnam is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Vietel Telecom , Appier or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VitaDairy Vietnam revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VitaDairy Vietnam intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier Airis | Marketing Analytics | CRM | n/a | 2025 | 2025 |
In 2025, VitaDairy Vietnam engaged Appier to deploy Appier Airis as a Customer Data Platform to unify online and offline customer data for marketing and CRM. The engagement positioned Appier Airis as the central data connector for VitaDairy Vietnam, aligning the application and category with the company marketing and CRM business function.
Deployment centered on Appier Airis capabilities for real-time data ingestion, identity resolution, AI driven personalization, audience segmentation and journey orchestration. Configuration work focused on automated journeys and conversational experience modules, enabling dynamic segmentation and personalization engines to feed channel level campaign execution.
Integrations concentrated on unifying online and offline sources, including e commerce touchpoints, owned web and mobile channels, retail point of sale inputs and existing marketing systems, to create unified customer profiles usable across channels. Operational coverage was scoped to marketing and CRM teams in Vietnam, with Appier Airis instrumenting cross channel campaign workflows and real time insight surfaces for campaign managers.
Governance and rollout emphasized Appier Airis as the central data connector, with controls for unified profile governance, segmentation rules and automated campaign orchestration across channels. The partnership intentionally targeted AI driven personalization, segmentation and conversational experiences to boost customer engagement and digital growth and to improve campaign performance across channels.
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Tag Management | CRM |
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2017 | 2017 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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