Volkswagen Group Australia
Volkswagen Group Australia Technographics
Volkswagen Group Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Volkswagen Group Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Volkswagen Group Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Volkswagen Group Australia has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2019, Qualtrics Surveys for Survey and Questionnaire in 2018, Adobe Experience Manager for Digital Asset Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Volkswagen Group Australia is running and its propensity to invest more and deepen its relationship with SAP , Qualtrics , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Volkswagen Group Australia revenues, which have grown to $73.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Volkswagen Group Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Volkswagen Group Australia Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Ascender PeopleStreme Core HR | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2019 | 2019 |
In 2019, Volkswagen Group Australia implemented SAP SuccessFactors Employee Central as its Core HR solution, migrating from Ascender PeopleStreme Core HR to centralize employee master data and HR processes. The deployment positioned SAP SuccessFactors Employee Central as the authoritative system of record for Core HR across national HR operations and integrated people management workflows.
The implementation encompassed configuration of core HR data models, organizational management, position and job structures, and standard employee lifecycle modules consistent with Core HR capabilities. SAP SuccessFactors Employee Central was configured alongside on boarding, rewards and recognition, learning management interfaces, payroll integration points, and reporting frameworks to support end to end HR processes and talent administration.
Integrations were explicitly implemented with payroll, LMS, R and R, on boarding and reporting systems, while outsourced payroll processing remained part of the operational model. The rollout supported HR functions including human resources operations, learning and development, talent and reward programs, organizational design and national payroll management, and served two business units under a centralized HR service approach.
Governance and process changes accompanied the technical rollout, with new organizational design and compensation frameworks created and executed, including annual remuneration alignment using a Korn Ferry based framework. Change management, restructures, redundancies and redeployments were managed through revised workflows, and HR compliance processes were updated to align employment legislation, awards and global policies with SAP SuccessFactors Employee Central records.
The program also drove learning and leadership capability initiatives, leveraging profiling frameworks such as 360, Hogan, HBDI and Clifton Strengths as part of the L and D strategy that was developed and rolled out in parallel. Reporting and global metrics capture were enabled through SAP SuccessFactors Employee Central to support HR analytics, stakeholder reporting and ongoing people and culture initiatives.
|
 |
|
|
Learning and Development | HCM |
|
2019 | 2019 |
|
|
|
|
|
Onboarding | HCM |
|
2019 | 2019 |
|
|
|
|
|
Payroll | HCM |
|
2019 | 2019 |
|
|
|
|
|
Workforce Analytics | HCM |
|
2016 | 2016 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics Surveys | Survey and Questionnaire | Collaboration | n/a | 2018 | 2018 |
In 2018, Volkswagen Group Australia implemented Qualtrics Surveys as part of its Accelerate to Wow program to collect employee and customer feedback on a single platform. Volkswagen Group Australia deployed Qualtrics Surveys, a Survey and Questionnaire application, to support HR and customer experience functions across 104 dealerships in Australia.
Qualtrics Surveys was configured to capture both employee experience surveys and customer experience surveys, providing near real-time insights and centralized reporting. The implementation used standard Survey and Questionnaire capabilities such as survey orchestration, distribution workflows, and dashboarding to operationalize feedback for HR case handling and frontline CX monitoring.
Rollout governance was managed through the Accelerate to Wow program, aligning survey cadence, response routing, and stakeholder access across dealership sites and HR teams. According to vendor materials the single-platform approach led to reduced employee churn, higher satisfaction rankings and improved NPS, reflecting combined EX and CX measurement across the organization.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Volkswagen Group Australia implemented Adobe Experience Manager as its Digital Asset Management solution to support the corporate website. Adobe Experience Manager serves as the primary repository for approved creative assets, image libraries, localized copy and page templates, providing content authoring, asset metadata management, rendition generation and publishing capabilities for web channels.
Deployment is web facing and centered on delivering managed assets and authored pages to the public site, using Digital Asset Management functions such as metadata taxonomies, version control, automated renditions, workflow based approvals and template driven authoring. Operational ownership is described to reside with marketing and digital teams in Australia, with governance enforced through access controls, content lifecycle workflows and staged publishing to production web environments.
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2012 | 2013 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
IT Decision Makers and Key Stakeholders at Volkswagen Group Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Volkswagen Group Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Volkswagen Group Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Volkswagen Group Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Volkswagen Group Australia Technographics
Volkswagen Group Australia is a Automotive organization based in Australia,
with around 350 employees and annual revenues of $73.0 million.
Volkswagen Group Australia operates a diverse technology stack with applications such as
SAP SuccessFactors Employee Central, Qualtrics Surveys and Adobe Experience Manager,
covering areas like Core HR, Survey and Questionnaire and Digital Asset Management.
Volkswagen Group Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Qualtrics and Adobe Systems.
Volkswagen Group Australia recently adopted applications including
DocuSign eSignature in 2021, Adobe Experience Manager in 2020 and Amazon EC2 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Volkswagen Group Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Volkswagen Group Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Volkswagen Group Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.