Volkswagen Group Italia
Viale Gerhard Richard Gumpert, 1,
Verona, 37137,
Italy
Verona, 37137,
Italy
39 045 8091111
Automotive
Volkswagen Group Italia Technographics
Volkswagen Group Italia Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Volkswagen Group Italia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 865 Volkswagen Group Italia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Volkswagen Group Italia has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2020, Alchemer Survey for Customer Experience in 2020, SAS Financial Management Consolidation for Financial Consolidation and Close in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Volkswagen Group Italia is running and its propensity to invest more and deepen its relationship with Adobe Systems , Alchemer , SAS Institute or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Volkswagen Group Italia revenues, which have grown to $5.87 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Volkswagen Group Italia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Volkswagen Group Italia Data, Technology Stack, and Enterprise Applications
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Volkswagen Group Italia deployed Adobe Experience Manager to manage digital assets for its corporate website. Volkswagen Group Italia implemented Adobe Experience Manager as a Digital Asset Management platform to centralize media used across web pages and marketing content, unifying asset storage and delivery for its Italy operations.
The Adobe Experience Manager deployment emphasizes core Digital Asset Management capabilities, including a centralized asset repository, metadata-driven cataloging and search, version control, automated rendition generation for web delivery, and web authoring integration to streamline content reuse. Configuration work likely focused on taxonomy and metadata schemas, asset ingest and processing pipelines, and role-based access to support editorial workflows.
Operational coverage centers on marketing and web content functions responsible for the Volkswagen Group Italia website, with governance instituted through editorial approval workflows, taxonomy controls, and asset lifecycle rules. The implementation is structured to support continuous content publishing and media management for the site, embedding Digital Asset Management into the organization’s web content operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alchemer | Legacy | Alchemer Survey | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Volkswagen Group Italia implemented Alchemer Survey on its public website to capture customer feedback. The Alchemer Survey deployment was positioned to support the Customer Experience function, enabling on‑site survey capture, respondent routing and centralized response collection for web visitors.
The implementation leveraged core Alchemer Survey capabilities including web-embedded survey forms, conditional logic, response management and reporting dashboards to instrument customer feedback across digital touchpoints. Deployment focused on customer experience workflows on the Volkswagen Group Italia website and aimed to streamline customer feedback capture for marketing and customer service teams, with survey administration and results visualization centralized for ongoing reuse by digital stakeholders.
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Customer Experience | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAS Institute | Legacy | SAS Financial Management Consolidation | Financial Consolidation and Close | EPM | n/a | 2019 | 2019 |
In 2019 Volkswagen Group Italia implemented SAS Financial Management Consolidation as a Financial Consolidation and Close application to support a Brand Controlling office project titled 6 Digits SEAT Italia. The engagement centered on configuring SAS Financial Management Consolidation to manage consolidation mapping and to produce analytical outputs for vehicle volume balancing and balance sheet values. Volkswagen Group Italia SAS Financial Management Consolidation Financial Consolidation and Close supports Brand Controlling and finance functions through structured consolidation workflows and analytical reporting.
The implementation work included detailed mapping and setting activities within SAS Financial Management Consolidation, establishing consolidation rules and account mapping for balance sheet aggregation and volume-driven adjustments. Teams created and analyzed reports for car volume balancing and balance sheet values using SAS Financial Management together with SAS Visual Analytics, reflecting a combined consolidation and visualization capability. The narrative emphasizes configuration of consolidation mappings and report model definitions rather than custom module development.
Integration and operational coverage focused on the Brand Controlling office and the SEAT Italia scope, with SAS Visual Analytics used for visualization of consolidated outputs. The deployment aligned SAS Financial Management Consolidation with existing financial and volume data sources through mapping processes, enabling the controlling team to reconcile vehicle volume figures with balance sheet positions. The implementation therefore connected consolidation logic to the reporting layer while keeping workstreams centered in finance and controlling.
Governance and rollout activities were organized around mapping, configuration and report development, creating repeatable consolidation and reporting workflows inside the Brand Controlling office. The project documentation and report artifacts served as the control points for consolidation mapping and for analytic review of car volume balancing and balance sheet values, establishing a structured close and reporting process for the SEAT Italia initiative.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Management | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Volkswagen Group Italia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Volkswagen Group Italia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Volkswagen Group Italia Technographics
Volkswagen Group Italia is a Automotive organization based in Italy,
with around 865 employees and annual revenues of $5.87 billion.
Volkswagen Group Italia operates a diverse technology stack with applications such as
Adobe Experience Manager, Alchemer Survey and SAS Financial Management Consolidation,
covering areas like Digital Asset Management, Customer Experience and Financial Consolidation and Close.
Volkswagen Group Italia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Alchemer and SAS Institute.
Volkswagen Group Italia recently adopted applications including
Adobe Experience Cloud in 2021, MobileIron in 2021 and Adobe Experience Manager in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Volkswagen Group Italia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Volkswagen Group Italia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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including detailed breakdowns by category, vendor, and IT decision makers.