WD-40
9715 Businesspark Avenue,
San Diego, 92131, CA,
United States
San Diego, 92131, CA,
United States
1 888-324-7596
Retail
WD-40 Technographics
WD-40 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WD-40 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 615 WD-40 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WD-40 has purchased the following applications: interviewstream interview scheduler for Interview Scheduling in 2017, Epicor Kinetic for Manufacturing ERP in 2024, QPR ProcessAnalyzer for Process Mining in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WD-40 is running and its propensity to invest more and deepen its relationship with interviewstream , Epicor , QPR Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WD-40 revenues, which have grown to $488.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WD-40 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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WD-40 Tech Stack and Enterprise Applications
WD-40 HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| interviewstream | Legacy | interviewstream interview scheduler | Interview Scheduling | HCM | n/a | 2017 | 2017 |
In 2017 The WD-40 Company implemented interviewstream interview scheduler to centralize Interview Scheduling for recruiting and hiring workflows within the manufacturer’s talent acquisition function. The implementation was targeted at improving manager review and candidate evaluation, enabling consistent hiring decisions based on established criteria across recruiting and hiring teams.
The deployment of interviewstream interview scheduler combined one way video interviews, live video interviews and automated scheduling to reduce back and forth with candidates and increase screening throughput. Configuration emphasized resume and candidate video sharing, reviewer notes capture and structured evaluation workflows, aligning the application to hiring manager scoring and recruiter screening processes.
The interviewstream interview scheduler was integrated with iCIMS to maintain candidate records and the ATS workflow, connecting digital interview artifacts to existing recruitment pipelines. Operational coverage focused on talent acquisition teams and hiring managers across the manufacturing organization, improving coordination between recruiters and line managers.
Governance changes included formalized reviewer note practices and standardized evaluation criteria to support consistent decision making and faster progression of candidates. The engagement produced explicit results reported by WD-40, including screening approximately 15 more candidates per job, a two week reduction in time to fill, and a 90 percent improvement in candidate impression, and was cited by the Global Talent Director as streamlining recruitment through shared resumes, videos and evaluations.
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Video Interviewing | HCM |
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2017 | 2017 |
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WD-40 ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor Kinetic | Manufacturing ERP | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, WD-40 implemented Epicor Kinetic as its Manufacturing ERP to consolidate pan-European analytics and support EIMEA revenue growth targets through 2025. The deployment focused on connecting headquarters data for formulation, sales, marketing, IT, and finance with regional commercial reporting while manufacturing, warehousing, and distribution remain executed by third party fillers. Epicor Kinetic Manufacturing ERP is positioned to provide a unified application backbone for product-centric reporting and operational insight across the European Division.
The implementation paired Epicor Kinetic with Epicor Data Analytics powered by Phocas, using EDA as the primary analytics and reporting layer. EDA’s database designer was configured to draw transactional sales and financial data into a single semantic model, enabling measures and dimensions that support director level reporting, sales manager dashboards, and sales rep views. WD-40 used EDA’s built in industry-centric objects to minimize bespoke data modeling work, then applied lightweight presentation customization to tailor dashboards and grids to user roles.
Integration work centered on immediate connectivity between Epicor Kinetic and Epicor Data Analytics, bringing sales and financial streams into unified grids for slicing and dicing by product, channel, customer, and geography. The operational scope targeted Europe and the wider EIMEA region, consolidating disparate country tickets into a combined business view. WD-40’s BI developer from Wisx Ltd collaborated closely with Epicor and the EDA product team to shape dashboards and drive feature requests into the product roadmap.
Governance and workflow changes emphasized common measures and a tiered reporting framework, with cross functional teams agreeing standard metrics for market penetration, product performance, and customer profitability. Reporting ownership was structured by role, with director, manager, and rep level views and automated feeds replacing manual Excel manipulation. The project also established a feedback loop with the EDA user community to prioritize iterative enhancements and widget level customization.
Outcomes reported by WD-40 include a consolidated view of European operations, the ability to measure meaningful metrics across sales and finance, and actionable reporting for market penetration and customer profitability analysis. Epicor Kinetic and Epicor Data Analytics enabled WD-40 to centralize sales, marketing, and finance reporting in one analytics solution, improving the availability of combined sales and financial data to support commercial decision making.
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WD-40 Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| QPR Software | Legacy | QPR ProcessAnalyzer | Process Mining | Analytics and BI | n/a | 2019 | 2019 |
In 2019 WD-40 implemented QPR ProcessAnalyzer as a Process Mining solution to gain fact-based visibility into Sales and Purchasing workflows. The engagement targeted core purchasing and sales process flows where manual steps and automation gaps were creating operational uncertainty, and it focused on surfacing the root causes of rework and process deviations across the company.
QPR ProcessAnalyzer was used to perform event log based process discovery, conformance analysis, and the identification of repetitive tasks and handoff patterns that generated rework. QPR ProcessAnalyzer highlighted how repetitive tasks, purchasing changes, mistakes, and adjustments were creating considerable amount of rework and a negative business impact, a finding attributed to Jonathan McCoy, IT Director at WD-40 Company, and the tool was applied to analyze sales categories to reveal bottlenecks and manual steps.
The implementation concentrated on operational coverage of Purchasing and Sales functions, informing process governance and participant education to reduce risky practices and improve control. Process mining outputs were used to identify better sales models and to design process changes that, as reported by WD-40, contributed to a significant growth in sales volume, while also clarifying sources of rework in purchasing that required process and procedural remediation.
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WD-40 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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WD-40 Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Document Management | Content Management |
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2019 | 2019 |
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WD-40 eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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WD-40 SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2018 | 2019 |
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WD-40 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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WD-40 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2022 | 2022 |
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WD-40 PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Corrective and Preventative Action (CAPA) | PLM and Engineering |
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2019 | 2019 |
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Quality Management | PLM and Engineering |
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2019 | 2019 |
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WD-40 TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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WD-40 PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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WD-40 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at WD-40
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by WD-40 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WD-40 IT executives and key decision makers. This section highlights WD-40's latest recorded technology evaluations, including Accurate Background for BackGround Screening on 2025-10-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WD-40 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-09 | WD-40 | Evaluated | Accurate Background | Accurate Background | BackGround Screening | HCM |
FAQ - APPS RUN THE WORLD WD-40 Technographics
WD-40 is a Retail organization based in United States,
with around 615 employees and annual revenues of $488.0 million.
WD-40 operates a diverse technology stack with applications such as
interviewstream interview scheduler, Epicor Kinetic and QPR ProcessAnalyzer,
covering areas like Interview Scheduling, Manufacturing ERP and Process Mining.
WD-40 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as interviewstream, Epicor and QPR Software.
WD-40 recently adopted applications including
Epicor Kinetic in 2024, DocuSign eSignature in 2023 and Freshservice in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WD-40’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WD-40’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WD-40 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.