WebMD
2 Gateway Center Blvd, Ste 4,
New York, 10451, NY,
United States
New York, 10451, NY,
United States
1 212-624-3700
Professional Services
WebMD Technographics
WebMD Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WebMD and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 WebMD employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WebMD has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2015, Jobvite for Recruiting, Applicant Tracking System in 2020, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WebMD is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WebMD revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WebMD intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WebMD Tech Stack and Enterprise Applications
WebMD ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 WebMD implemented Microsoft Dynamics GP as its ERP Financial application. The deployment focused on core financial management and order processing capabilities, and the environment subsequently underwent a $1M Microsoft Dynamics GP upgrade project managed March 2016 to September 2016.
Implementation activities included Business Process discovery meetings with business stakeholders to document, analyze, and translate business needs into ERP solution requirements, with formal Business Analysis and functional requirements artifacts driving configuration. The team created test cases and conducted User Acceptance Testing, and developed product solution overviews plus user documentation to support configuration, testing, and operational handover for Microsoft Dynamics GP.
The Microsoft Dynamics GP implementation was integrated with SFDC, Ceridian, Cognos, and a custom developed order entry system, enabling master data and transactional interfaces to sales automation, payroll, reporting, and order processing systems. These integrations aligned ERP Financial posting and reporting workflows with external sales, payroll, and analytics systems to support end to end transactional integrity.
Project governance emphasized a controlled change process, budget and schedule management, risk and quality controls, executive presentations, and business stakeholder management. Operational responsibilities captured by the project manager included budget oversight, resource allocation, change control, documentation, and conducting UAT with business users to support rollout and acceptance.
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Expense Management | ERP |
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2013 | 2013 |
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Expense Management | ERP |
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2019 | 2019 |
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WebMD HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jobvite | Legacy | Jobvite | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, WebMD implemented Jobvite as its Recruiting,Applicant Tracking System on the public careers site hosted at jobs.jobvite.com/webmd. The deployment centralizes external candidate intake for the 2,000 employee professional services organization in the United States and anchors the corporate career site to the Jobvite applicant portal.
Jobvite was configured to support core recruiting modules including job requisition management, job posting and syndication, candidate application capture, resume parsing, workflow driven applicant tracking, interview scheduling, and offer management. The Jobvite application provides branded career site pages, candidate profile management, and recruiter and hiring manager workflows for status updates and candidate review.
Operational coverage focuses on corporate recruiting and hiring teams, with the Jobvite career portal handling public job listings, application submission, and candidate self service. The implementation exposes Jobvite functionality directly on WebMDs website to provide candidate status visibility and to route applicant data into internal recruiting workflows.
Governance was structured around access controls for recruiters and hiring managers, requisition approval flows, and configuration of sourcing and candidate privacy settings within Jobvite. Rollout and ongoing administration emphasize career site management, requisition lifecycle orchestration, and standard ATS governance for compliance and hiring process consistency.
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WebMD AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, WebMD deployed GumGum on its website to introduce contextual advertising driven by computer vision and semantic analysis. The deployment integrated GumGum as an Artificial Intelligence Marketing solution to support WebMD digital marketing and advertising functions.
Implementation concentrated on embedding GumGum JavaScript and image recognition tags within article and image templates to enable in page contextual ad placements and creative matching. Functional capabilities implemented included contextual targeting, image and video content analysis, automated creative matching, and real time decisioning aligned with Artificial Intelligence Marketing workflows. Operational ownership was assigned to digital advertising and ad operations teams for management of placement rules and contextual taxonomies.
Integrations were scoped to programmatic advertising stacks and analytics endpoints to align contextual signals with campaign delivery and measurement, executed via client side and server side triggers across WebMD web properties. Governance emphasized content safety and brand suitability workflows, along with consent aware tag deployment, with ad operations retaining control over rule sets and contextual category governance.
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Natural Language Processing | AI-Powered Application |
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2016 | 2016 |
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WebMD Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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WebMD Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2024 | 2024 |
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WebMD CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement, Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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WebMD ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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WebMD SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2016 | 2016 |
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WebMD TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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WebMD PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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WebMD IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Digital Workspace | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at WebMD
| First Name | Last Name | Title | Function | Department | Phone | |
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Sales Director, Strategic Partnerships | Director | Sales | |
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VP, Consumer Sales | VP | Sales | |
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VP, Sales Operations & Revenue Systems | VP | IT | |
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VP Operations | VP | Operations | |
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Director Of Business Operations | Director | Finance | |
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Vice President, Digital Sales Planning & Ad Operations | VP | Sales | |
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Executive Director, Sales- Midwest and West Coast | Director | Finance | |
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VP, Human Resources | VP | HR | |
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Senior Director, Learning & Development | Director | HR | |
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VP of HR | VP | HR | |
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Senior Vice President, Consumer Services | VP | Operations | |
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VP, Sales & Client Services | VP | Sales | |
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Director, Client Services | Director | Customer Service | |
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Associate Director of Client Services | Director | Customer Service | |
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Apps Being Evaluated by WebMD Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WebMD IT executives and key decision makers. This section highlights WebMD's latest recorded technology evaluations, including DailyPay for Earned Wage Access on 2025-07-11. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WebMD digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-11 | WebMD | Evaluated | DailyPay | DailyPay | Earned Wage Access | HCM |
FAQ - APPS RUN THE WORLD WebMD Technographics
WebMD is a Professional Services organization based in United States,
with around 2000 employees and annual revenues of $500.0 million.
WebMD operates a diverse technology stack with applications such as
Microsoft Dynamics GP, Jobvite and GumGum,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Artificial Intelligence Marketing.
WebMD has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Jobvite and GumGum.
WebMD recently adopted applications including
Miro Intelligent Canvas in 2024, Tableau in 2022 and comScore Activation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WebMD’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WebMD’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WebMD technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.