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List of 15gifts Humara Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
EE United Kingdom Communications 10000 $11.8B United Kingdom 15gifts 15gifts Humara Chatbots and Conversational AI 2014 n/a In 2014, EE United Kingdom deployed 15gifts Humara, Category "". EE implemented 15gifts Humara as a guided-selling conversational engine to capture data-rich customer profiles and deliver personalised recommendations for online sales, embedding the application into its UK digital sales footprint. The implementation focused on a conversational guided-selling module, profile enrichment and segmentation logic, and a recommendation engine that surfaces personalised product propositions. 15gifts Humara was configured to record interaction attributes and profile signals to inform decisioning and recommendation flows during online purchase journeys. Operational scope covered EE's UK digital sales channels and online commerce functions, aligning with ecommerce and digital merchandising teams. The partnership duration exceeded ten years and the deployment is reported to have driven an average 61.4% conversion uplift for online sales. Governance emphasized iterative refinement of conversational scripts, profile schemas, and recommendation rules to preserve personalization accuracy over time. Ongoing tuning of the guided-selling conversational engine supported sustained alignment with EE's online sales campaigns and customer engagement objectives.
Virgin Media Communications 15700 $13.9B United Kingdom 15gifts 15gifts Humara Chatbots and Conversational AI 2014 Now Interact In 2014, Virgin Media implemented 15gifts Humara to introduce a guided-selling engine in its UK sales channels. The deployment addressed the Apps Category. The 15gifts Humara implementation concentrated on guided selling workflows and an integrated contact optimisation solution to improve out of hours customer experience and to route customers into a WhatsApp channel. Configuration emphasized decision-tree driven guidance and channel orchestration to support assisted sales and asynchronous messaging handoffs. The UK sales implementation was delivered in partnership with Now Interact and reports approximately 80k monthly engine users, around 5k monthly assisted sales and a 50 percent conversion uplift during low-traffic periods. An April 2023 WhatsApp integration is recorded in the case study as the channel endpoint for routed contacts. Operational coverage focused on sales and customer experience teams across the United Kingdom, with governance centered on contact optimisation and sales assist workflows configured in 15gifts Humara. The deployment positioned 15gifts Humara as a front-line guided-selling and contact routing layer for Virgin Media.
Vodafone Communications 12000 $3.0B United Kingdom 15gifts 15gifts Humara Chatbots and Conversational AI 2020 n/a In 2020 Vodafone deployed 15gifts Humara to enhance the online retail customer experience and capture richer customer traits in its UK digital sales channel. The implementation targeted Vodafone UK e-commerce operations and digital storefronts, aligning with online sales and customer engagement teams to surface personalized product guidance during the purchase journey. The deployment centered on the 15gifts Humara guided-selling engine, configured to capture customer traits, orchestrate personalized recommendation logic, and present upsell prompts across product detail and checkout flows. Functional capabilities implemented included trait-based profiling, real-time recommendation generation, and guided selling workflows to convert browsing intent into purchase actions. Operational coverage was focused on Vodafone UK digital sales, instrumenting customer-facing commerce touchpoints and linking recommendation exposures to direct purchase pathways. No specific systems integrator was indicated, and the implementation narrative does not describe additional named system integrations. Outcomes reported during the 2020 roll-out included 1.1 million personalised recommendations delivered, 47,000 direct purchases representing 7 percent of sales, and a reported 40x ROI attributed to the Humara deployment. These metrics were provided as part of the UK digital sales implementation results for Vodafone.
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