AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Aarki Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Aarki Media 146 $16M United States Aarki Aarki Artificial Intelligence Marketing 2015 n/a
In 2015, Aarki deployed Aarki, the AI-enabled mobile marketing platform, on its website. The deployment followed a cloud-hosted SaaS architecture using client side tagging and server side campaign orchestration to enable programmatic delivery and real-time decisioning, with the Aarki application embedded to manage site level mobile engagement workflows. Functional modules configured included campaign management and scheduling, programmatic bidding and real-time decisioning, creative optimization with iterative creative testing, audience segmentation, and analytics instrumentation. Operational ownership sat with marketing and growth teams, and governance introduced centralized campaign approval and iterative testing workflows to align media planning, creative operations, and analytics, linking Aarki, Aarki, AI-enabled mobile marketing platform, to marketing and growth business functions.
Jam City, Inc. Media 869 $14M United States Aarki Aarki Artificial Intelligence Marketing 2019 n/a
In 2019, Jam City, Inc. implemented Aarki, an AI-enabled mobile marketing platform, to run programmatic re-engagement campaigns for its Bingo Pop game. The engagement effort targeted lapsed users with tailored creative and audience strategies aimed at prompting users to re-open and re-engage with the title. Aarki was configured to ingest Jam City audience segments and inform its bid models, leveraging programmatic mobile campaign capabilities and built-in testing. Jam City supplied multiple audience segments that were intersected to form targeting groups based on spending habits and last open date, enabling more precise bid model inputs. Creative assets were mapped to each targeting group and a separate creative strategy was developed for each group, while Aarki’s testing capabilities were used to iterate creative variants and bid parameters. Operational ownership resided within Jam City’s mobile marketing and user acquisition workflows, where segment provisioning, creative assignment, and bid tuning were executed as part of campaign operations. Governance emphasized consistent audience taxonomy and test orchestration so that segment definitions directly fed creative strategies and Aarki bid models. The Aarki AI-enabled mobile marketing platform supported audience-informed bidding, programmatic campaign orchestration, and iterative creative testing for Bingo Pop.
Playtika Ltd Professional Services 4000 $2.6B Israel Aarki Aarki Artificial Intelligence Marketing 2019 n/a
In 2019 Playtika Ltd implemented Aarki, an AI-enabled mobile marketing platform, to support paid user acquisition for its WSOP title. The deployment focused on leveraging Aarki’s machine learning to improve install probability and post-install engagement while addressing the challenge of acquiring relevant users for an established game. The implementation centered on two explicit capabilities, Aarki’s custom bidding models and dynamic creative optimization. Aarki’s custom bidding models were configured to adjust bid strategies programmatically against campaign goals, while dynamic creative optimization served an optimal personalized creative variant to each user, aligning creative selection with predicted engagement signals. Operationally the Aarki platform was embedded into Playtika’s paid acquisition workflows and creative variant testing processes, enabling real-time decisioning across campaign audiences. Configuration emphasized model training and custom model development with campaign-level orchestration, tying bidding logic to creative variant selection to maximize the probability of installs and engagement. Governance and service arrangements reflected an ongoing vendor-managed model focused on quality of service and iterative model refinement. The combination of Aarki’s custom model development and dynamic creative optimization was cited as the key to campaign success, enabling Playtika to reach relevant users at scale while maintaining high probability of installs and engagement.
PT Netzme Kreasi Indonesia Banking and Financial Services 79 $21M Indonesia Aarki Aarki Artificial Intelligence Marketing 2018 n/a
In 2018 PT Netzme Kreasi Indonesia engaged Aarki for an implementation of Aarki in the Artificial Intelligence Marketing category. The engagement began as a structured user acquisition campaign phase focused on Netzme’s Funtastic Payment app, using first-party data to inform modeling and creative localization. Aarki was configured to ingest Netzme’s first-party behavioral data and train a machine learning model to predict install probability, the model operating as a decisioning layer for bid-time optimization. Creative assets from the Funtastic Payment app were reused and localized to build ad variants, and a dynamic cost per thousand impressions CPM calculation was executed at bid time against a retention-focused objective. Functionally this implemented capabilities common to Artificial Intelligence Marketing including predictive modeling, real-time bidding signals, and creative optimization. The implementation scope was an initial app research phase centered on marketing and user acquisition workflows, with operational coverage across the Funtastic Payment product funnel. Governance emphasized iterative campaign testing, model retraining driven by behavioral signals, and a feedback loop that fed install probability predictions back into bid strategy and creative selection. The project sought to gain a deep understanding of user behavior and preferences and to operationalize install probability predictions within Aarki’s bidding and creative pipelines.
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Buyer Intent: Companies Evaluating Aarki

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Aarki. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Aarki for Artificial Intelligence Marketing include:

  1. Hyatt Realty Hyatt Homes, a United States based Consumer Packaged Goods organization with 40 Employees
  2. Forever Friday, a United States based Professional Services company with 10 Employees
  3. ZAVA, a United Kingdom based Healthcare organization with 250 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
Hyatt Realty Hyatt Homes Consumer Packaged Goods 40 $4M United States 2026-01-21
Forever Friday Professional Services 10 $1M United States 2025-05-08
ZAVA Healthcare 250 $35M United Kingdom 2025-05-07
FAQ - APPS RUN THE WORLD Aarki Coverage

Aarki is a Artificial Intelligence Marketing solution from Aarki.

Companies worldwide use Aarki, from small firms to large enterprises across 21+ industries.

Organizations such as Playtika Ltd, PT Netzme Kreasi Indonesia, Aarki and Jam City, Inc. are recorded users of Aarki for Artificial Intelligence Marketing.

Companies using Aarki are most concentrated in Professional Services, Banking and Financial Services and Media, with adoption spanning over 21 industries.

Companies using Aarki are most concentrated in Israel, Indonesia and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Aarki across Americas, EMEA, and APAC.

Companies using Aarki range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.

Customers of Aarki include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Aarki customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Artificial Intelligence Marketing.