List of Acquia Customer Data Platform Customers
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United States
Since 2010, our global team of researchers has been studying Acquia Customer Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acquia Customer Data Platform for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acquia Customer Data Platform for Customer Data Platform include: Lululemon Athletica, a Canada based Retail organisation with 29000 employees and revenues of $6.26 billion, C. & J. Clark International Ltd, a United Kingdom based Retail organisation with 13000 employees and revenues of $2.40 billion, Wickes, a United Kingdom based Retail organisation with 8000 employees and revenues of $1.59 billion, GODIVA, a United States based Professional Services organisation with 3800 employees and revenues of $950.0 million and many others.
Contact us if you need a completed and verified list of companies using Acquia Customer Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Acquia Customer Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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C. & J. Clark International Ltd | Retail | 13000 | $2.4B | United Kingdom | Acquia | Acquia Customer Data Platform | Customer Data Platform | 2020 | n/a | In 2020, C. & J. Clark International Ltd implemented Acquia Customer Data Platform to centralize customer profiles and behavioral signals for retail marketing/CRM. The Acquia Customer Data Platform deployment was oriented toward enabling marketing driven personalization and audience activation across paid search, email, e-commerce and in-store touchpoints. Configuration work emphasized identity stitching, profile unification and audience segmentation, with campaign activation capabilities configured for email personalization and paid media audience exports. The implementation used real time event ingestion and unified customer records to support 1:1 campaign orchestration and dynamic segmenting typical of a customer data platform. Integrations consolidated point of sale data, e-commerce order records, email systems and analytics data into a single profile store, providing a consistent customer graph for marketing activation in the United Kingdom. Operational ownership concentrated on marketing and e-commerce functions, aligning online order intelligence with in-store transaction visibility to inform audience strategies. Governance centered on a centralized customer data model and marketing led activation workflow, with cross functional coordination to ensure data quality and campaign readiness. Reported outcomes from the deployment included $1.4M revenue attributed to a $500K campaign and a reported 5:1 ROAS for paid search, demonstrating the platform enabled revenue oriented personalization and paid media targeting. | |
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GODIVA | Professional Services | 3800 | $950M | United States | Acquia | Acquia Customer Data Platform | Customer Data Platform | 2020 | n/a | In 2020, GODIVA implemented Acquia Customer Data Platform to consolidate brick-and-mortar and digital customer data and to rapidly pivot core commerce operations to e-commerce. The Acquia Customer Data Platform served as a Customer Data Platform for GODIVA, supporting ecommerce and marketing functions across North America. The implementation focused on customer profile unification, identity resolution, cross-channel audience segmentation, and activation for email and boutique-targeted campaigns. Configuration emphasized real-time audience construction and campaign orchestration capabilities typical of a Customer Data Platform, enabling marketing teams to run targeted email programs and boutique-only promotions. Operational coverage combined in-store transaction and digital interaction data to power ecommerce and marketing use cases during the COVID-19 period, with the North America marketing organization as the primary scope. Data consolidation allowed GODIVA to reorient customer engagement and activation workflows toward online channels without specification of individual source systems in public case materials. Governance and rollout were oriented to campaign-driven activation and segmentation, with marketing ownership of audience definitions and activation paths. Reported outcomes from Acquia case material include doubled email open rates, tripled click-through rates for boutique-only shoppers, and a 621 percent return on ad spend lift on a Mother’s Day campaign, results attributed to the Acquia Customer Data Platform implementation and the associated ecommerce and marketing activations. | |
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Lululemon Athletica | Retail | 29000 | $6.3B | Canada | Acquia | Acquia Customer Data Platform | Customer Data Platform | 2018 | n/a | In 2018, Lululemon Athletica implemented Acquia Customer Data Platform. The Acquia Customer Data Platform deployment, classified in the Customer Data Platform category, was scoped to unify online and offline event, commerce and email data to support marketing and CRM workflows. Implementation included identity resolution and machine learning based product and customer clustering models to build unified customer profiles and enable personalized segmentation and orchestration. The technical configuration focused on data ingestion pipelines from ecommerce and email channels and event streams, with identity consolidation and profile stitching to support single customer views. The operational rollout targeted marketing and CRM teams across North America, integrating commerce platforms, email systems and offline event data to centralize customer signals for campaign execution. Organizational usage centered on marketing, CRM and ecommerce functions consuming unified profiles for personalized campaign targeting and lifecycle messaging. Governance changes emphasized centralized identity management and campaign orchestration workflows to operationalize personalization. Reported outcomes from the implementation included increased site visits by up to 50 percent and baseline digital marketing revenue growth of 10 to 15 percent. | |
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Retail | 8000 | $1.6B | United Kingdom | Acquia | Acquia Customer Data Platform | Customer Data Platform | 2020 | n/a |
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