List of Adverity Data Platform Customers
Vienna, 1010,
Austria
Since 2010, our global team of researchers has been studying Adverity Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adverity Data Platform for Marketing Automation, Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adverity Data Platform for Marketing Automation, Data Management Platform include: Havas, a France based Communications organisation with 22610 employees and revenues of $3.35 billion, IKEA Austria, a Austria based Retail organisation with 3000 employees and revenues of $1.06 billion, Cars.com, a United States based Automotive organisation with 1600 employees and revenues of $624.0 million and many others.
Contact us if you need a completed and verified list of companies using Adverity Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Adverity Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cars.com | Automotive | 1600 | $624M | United States | Adverity | Adverity Data Platform | Marketing Automation,Data Management Platform | 2019 | n/a |
In 2019, Cars.com implemented Adverity Data Platform for Marketing Data Management to automate marketing and ad-platform data flows across its North America operations. The Adverity Data Platform deployment focused on consolidating ingestion, ETL orchestration, and automated data pipelines from multiple advertising sources into centralized analytical storage.
Configuration emphasized automated connectors and scheduled ETL jobs, data mapping and normalization, and delivery to downstream analytic layers. Functional capabilities implemented included pipeline orchestration, transformation rules, data quality checks, and export workflows from the Adverity Data Platform to business intelligence environments.
Integrations included inferred ETL and BI destinations of Google BigQuery and Tableau, enabling direct handoff from Adverity Data Platform into the analytics stack. Operational scope targeted marketing, media buying, and analytics functions across Cars.com North America, centralizing reporting for campaign measurement and ROAS analysis.
Governance and process restructuring centralized data ownership and reduced manual reconciliation, shrinking approximately 160 weekly hours of manual data work to about five hours and enabling calculation of true return on ad spend across the business. The deployment accelerated reporting cadence and was reported to double return on ad spend, while preserving auditability through standardized pipelines and scheduled exports.
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Havas | Communications | 22610 | $3.4B | France | Adverity | Adverity Data Platform | Marketing Automation,Data Management Platform | 2020 | n/a |
In 2020 Havas Middle East deployed the Adverity Data Platform, Apps Category: . This agency level marketing and analytics deployment in the UAE and EMEA was configured to automatically gather and transform campaign data into Google BigQuery, enabling faster reporting and campaign optimizations.
The Adverity Data Platform implementation focused on automated data ingestion, transformation and ETL pipelines into BigQuery, with mapping and normalization to standardize campaign metrics across channels. Standard functional workflows included scheduled data orchestration, regular refresh schedules and centralized datasets to support cross-channel reporting and media analytics.
Google BigQuery was the explicit analytics destination, with transformed campaign datasets landing in BigQuery for downstream reporting and campaign performance analysis. Operational coverage was at the agency level across Havas Middle East, impacting marketing, media planning and analytics teams and improving client-facing report delivery.
Rollout and governance were managed at the agency level across UAE and EMEA, with the platform enabling faster reporting and campaign optimizations that increased ad views by about 40 percent and, for some creatives, as much as 80 percent within a month, while also reducing ad costs and improving client reporting speed.
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IKEA Austria | Retail | 3000 | $1.1B | Austria | Adverity | Adverity Data Platform | Marketing Automation,Data Management Platform | 2019 | n/a |
In 2019, IKEA Austria implemented Adverity Data Platform in a Marketing/Analytics deployment to automate and centralize marketing, website and loyalty data. The Adverity Data Platform consolidated disparate source feeds and established a single pipeline for preparing datasets for analytics and reporting.
The implementation focused on connector orchestration, data ingestion, normalization and automated ETL processes, aligning with typical Marketing/Analytics functional modules. The IKEA Austria team configured 20 connectors to replace manual spreadsheet consolidation, and the platform was provisioned to produce curated datasets suitable for downstream BI consumption.
Integrations included direct delivery of normalized data into Microsoft Azure for storage and staging and handoff to Power BI for reporting and visualization. Operational scope covered marketing, website analytics and loyalty program analytics for IKEA Austria with rollout context cited as a marketing and analytics deployment in the EMEA region.
Governance work emphasized a standardized data model and a connector catalog to reduce manual reconciliations and to control upstream source mapping. The centralized Adverity Data Platform implementation removed heavy spreadsheet processes and enabled improved campaign and customer behaviour insights without introducing additional named third party implementation partners.
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