List of Affle Platform Customers
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India
Since 2010, our global team of researchers has been studying Affle Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Affle Platform for Marketing Analytics, Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Affle Platform for Marketing Analytics, Marketing Automation include: Motilal Oswal Securities Ltd., a India based Banking and Financial Services organisation with 4500 employees and revenues of $1.50 billion, Swiggy, a India based Professional Services organisation with 6000 employees and revenues of $1.36 billion, S H Home Furnishings, a India based Manufacturing organisation with 69 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Affle Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Affle Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Motilal Oswal Securities Ltd. | Banking and Financial Services | 4500 | $1.5B | India | Affle | Affle Platform | Marketing Analytics,Marketing Automation | 2024 | n/a |
In 2024, Motilal Oswal Securities Ltd. deployed the Affle Platform, a Consumer Platform, to drive city-specific user acquisition and app engagement for its mobile investment app in India. The deployment ran a targeted campaign from January to June 2024 focused on improving onboarding and eKYC completion rates.
Implementation used the Affle Platform to configure city-level audience segmentation, campaign orchestration, and engagement automation to route prospects into the mobile investment app’s onboarding flows. Functional emphasis included acquisition targeting, in-app engagement triggers, and optimization of eKYC pathways to increase completion, reflecting standard Consumer Platform capabilities for audience activation and conversion funnel management.
The Affle Platform integration connected campaign delivery to Motilal Oswal’s mobile investment app and to the app’s onboarding and eKYC processing flows, enabling end-to-end tracking of user journeys from ad exposure to KYC completion. Operational ownership covered marketing and product teams in India, aligning campaign execution with app onboarding engineers and operations responsible for eKYC verification.
The January–June 2024 campaign delivered explicit outcomes, per Affle’s investor case study slides, including an 18% growth in new users and a 74% increase in successful eKYC completions. Reporting centered on acquisition and verification metrics to validate the Consumer Platform-driven funnel improvements.
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S H Home Furnishings | Manufacturing | 69 | $2M | India | Affle | Affle Platform | Marketing Analytics,Marketing Automation | 2024 | n/a |
In 2024, S H Home Furnishings deployed the Affle Platform to expand app user acquisition across multiple growth markets. The Affle Platform was configured to deliver personalized, device-level recommendations and to drive programmatic mobile acquisition campaigns across the Philippines, Mexico, Thailand, United Kingdom and Denmark, supporting the companys mobile growth objectives.
The implementation concentrated on Affle Platform capabilities for device-level recommendation delivery and campaign orchestration, with configuration for market-specific creatives, audience segmentation and automated bid and frequency controls to favor high-propensity users. Operational workflows were aligned to the marketing and user acquisition teams, enabling continuous campaign tuning and recommendation model updates through regular optimization cycles.
Operational coverage ran across marketing and growth functions in the named growth markets, with campaign telemetry and reporting used for near real-time monitoring and decision making. The Apr–Jun 2024 campaign achieved over 20% quarterly growth in conversions and a 27% increase in new users onboarded, as reported in Affle’s investor presentation, and the deployment aligns with Apps Category .
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Swiggy | Professional Services | 6000 | $1.4B | India | Affle | Affle Platform | Marketing Analytics,Marketing Automation | 2022 | n/a |
In 2022, Swiggy used the Affle Platform to power mobile brand and performance marketing campaigns in India. The deployment positioned Affle Platform as a Marketing Analytics,Marketing Automation solution to support consumer mobile advertising, campaign orchestration, and measurement for Swiggy's marketing organization.
The implementation combined campaign orchestration and audience targeting with creative delivery and measurement workflows typical of mobile marketing stacks, enabling mobile brand and performance marketing use cases. Affle Platform provided campaign-level analytics for creative reach and performance, along with audience segmentation and delivery controls to optimize mobile inventory and attribution across programmatic channels.
Operational responsibility centered on Swiggy's consumer marketing and growth functions in the India region, with Affle Platform driving regional campaign execution and creative reach outcomes. The collaboration was cited in Affle’s MMA Smarties recognitions 2022 as a high-impact campaign delivered via Affle’s consumer platform, demonstrating regional marketing and creative reach results.
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