List of Alliant Audiences Customers
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Since 2010, our global team of researchers has been studying Alliant Audiences customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Alliant Audiences for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Alliant Audiences for Customer Engagement include: Nestle Waters M.T, a France based Consumer Packaged Goods organisation with 31740 employees and revenues of $5.50 billion, Publishers Clearing House, a United States based Professional Services organisation with 1274 employees and revenues of $840.0 million, Bottom Line Inc., a United States based Media organisation with 85 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Alliant Audiences, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Alliant Audiences customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bottom Line Inc. | Media | 85 | $15M | United States | Alliant Cooperative Data Solutions | Alliant Audiences | Customer Engagement | 2019 | n/a |
In 2019, Bottom Line Inc. began using Alliant Audiences for Audience Targeting. The company implemented a workflow where lower score groups identified by their cooperative vendor were sent to Alliant Cooperative Data Solutions for back end scoring and analysis, combining the prospect database on the front end with Alliant Audiences insight on the back end. The Alliant model let Bottom Line Inc. qualify up to 20% more names from this source in each mailing.
Operationally the integration focused on direct mail and acquisition workflows, with the Alliant Audiences scoring module functioning as a back end qualification layer applied to vendor downsample groups. This sequence restructured the prospecting pipeline so marketing and list acquisition teams could select higher payment rate prospects for targeted mailings and demos. The Bottom Line Inc. manager in charge of the program reported, "Because the model was able to identify higher payment rates, we can mail three incremental demos of the vendor's model."
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Nestle Waters M.T | Consumer Packaged Goods | 31740 | $5.5B | France | Alliant Cooperative Data Solutions | Alliant Audiences | Customer Engagement | 2016 | n/a |
In 2016, Nestle Waters M.T deployed Alliant Audiences as an Audience Targeting solution to support turn-key digital display advertising efforts. Alliant Audiences ingested Nestle Waters M.T transactional, behavioral, demographic and lifestyle data resources and used those inputs to build a custom predictive model to identify high propensity prospects. The deployment emphasized audience segmentation, predictive scoring and activation workflows for digital display channels. The implementation focused on marketing and customer acquisition functions, enabling campaign orchestration and prospect activation through Alliant Cooperative Data Solutions turn-key delivery. Governance and operationalization were handled by Alliant, which created and operationalized the custom model and delivered targeted prospect cohorts for campaign activation. The program was designed to identify prospects likely to respond to the digital offer and remain loyal customers to the Nestle Waters brand, as described by Alliant.
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Publishers Clearing House | Professional Services | 1274 | $840M | United States | Alliant Cooperative Data Solutions | Alliant Audiences | Customer Engagement | 2017 | n/a |
In 2017, Publishers Clearing House implemented Alliant Audiences as its Audience Targeting solution, deploying the Alliant Audiences application to support audience segmentation and campaign activation for online marketing and customer acquisition. The implementation centered on core Audience Targeting capabilities including audience segmentation, lookalike modeling, probabilistic and deterministic profiling, audience analytics, and activation workflows to feed targeted digital campaigns.
Vendor Alliant Cooperative Data Solutions delivered the Alliant Audiences deployment and the workstream focused on embedding audience analytics into marketing and analytics operations. Governance changes emphasized centralized audience definitions and cross-functional workflow between marketing and analytics teams to standardize audience reuse and measurement. Alliant’s analytical capabilities are noted as exceptional and their team was described as consistently proactive in addressing new online marketing challenges, reflecting operational reliance on Alliant Audiences for ongoing audience strategy.
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