List of Amagi Thunderstorm Ad Server Customers
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Since 2010, our global team of researchers has been studying Amagi Thunderstorm Ad Server customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amagi Thunderstorm Ad Server for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amagi Thunderstorm Ad Server for Digital Advertising Platform include: Lionsgate, a United States based Professional Services organisation with 1448 employees and revenues of $3.60 billion, AccuWeather, a United States based Media organisation with 500 employees and revenues of $100.0 million, India TV, a India based Media organisation with 753 employees and revenues of $47.0 million and many others.
Contact us if you need a completed and verified list of companies using Amagi Thunderstorm Ad Server, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AccuWeather | Media | 500 | $100M | United States | Amagi | Amagi Thunderstorm Ad Server | Digital Advertising Platform | 2021 | n/a |
In 2021, AccuWeather deployed Amagi Thunderstorm Ad Server as an Ad Server to enable server-side ad insertion for its 24/7 AccuWeather NOW FAST channel on The Roku Channel. The implementation targeted the U.S. FAST/CTV ecosystem and used Amagi CLOUDPORT for playout alongside Amagi THUNDERSTORM for ad stitching and targeted monetization, aligning the company, application, Ad Server category and content distribution function in the opening implementation scope.
The configuration focused on server-side ad insertion capabilities within Amagi Thunderstorm Ad Server, including ad masking, ad-load rule enforcement, and targeted ad decisioning to support monetization workflows. Functional modules implemented emphasized dynamic ad stitching, compliance controls for platform ad-load policies, and playout orchestration when paired with Amagi CLOUDPORT.
Integrations were operationalized with The Roku Channel delivery pipeline and Amagi CLOUDPORT for continuous playout, which positioned the Amagi Thunderstorm Ad Server within CTV ad delivery and FAST channel distribution flows. The project scope was explicitly U.S. FAST and CTV channels, and the technical architecture linked server-side insertion, ad decisioning endpoints, and platform-specific compliance gates.
Governance and rollout moved at pace, launching in under two months, with process changes to enforce Roku ad-load rules and to enable ad masking as part of channel operations. The deployment delivered immediate monetization outcomes and established operational controls for ongoing targeted ad insertion and platform compliance.
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India TV | Media | 753 | $47M | India | Amagi | Amagi Thunderstorm Ad Server | Digital Advertising Platform | 2024 | n/a |
In 2024, India TV partnered with Amagi to deploy Amagi Thunderstorm Ad Server as a server-side ad insertion platform to address Advertising & Monetization across its owned-and-operated channels. The engagement is explicitly focused on the Indian market and targets CTV and FAST distribution environments to support extended ad breaks and higher quality ad request signals.
The implementation configured Amagi Thunderstorm Ad Server for server-side ad insertion, extended ad break handling, ad request enrichment and ad-performance and viewership analytics collection. Functional capabilities emphasized during the deployment include ad fill optimization, dynamic ad decisioning at the server insertion point and instrumentation for richer ad-performance analytics consistent with Advertising & Monetization workflows.
Operational coverage centers on India TV’s owned-and-operated channels delivered to CTV and FAST platforms, with ad operations and engineering teams collaborating on integration into the streaming delivery path. The deployment narrative focuses on embedding Amagi Thunderstorm Ad Server into channel delivery to increase relevant ad requests for longer ad breaks and to surface improved viewership telemetry for commercial stakeholders.
Governance and rollout were organized around advertising and monetization objectives, with phased activation across channels and coordination between commercial, ad operations and platform engineering teams. The stated aims for the implementation are to improve ad fill rates and monetization and to provide richer viewership and ad-performance analytics, with Amagi Thunderstorm Ad Server positioned as the core Advertising & Monetization runtime.
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Lionsgate | Professional Services | 1448 | $3.6B | United States | Amagi | Amagi Thunderstorm Ad Server | Digital Advertising Platform | 2024 | n/a |
In 2024 Lionsgate deployed Amagi Thunderstorm Ad Server to power FAST playout, scheduling, and monetization for its FAST channel portfolio. Amagi Thunderstorm Ad Server operates in the Ad Server category and was explicitly leveraged for server side ad insertion SSAI and analytics to drive monetization workflows.
The implementation centralized FAST playout and channel scheduling, with Amagi Thunderstorm Ad Server handling ad decisioning, SSAI stitching, campaign reporting, and playback orchestration. Functional capabilities implemented included playout orchestration, linear schedule management, ad insertion control, and analytics dashboards for inventory visibility and impression-level reporting.
Deployment targeted global FAST distribution, including U.S. channel launches, to enable faster channel rollouts and to optimize ad monetization across multiple channels. The configuration supported multi-channel FAST operations and was positioned to accelerate new channel provisioning and unified ad monetization across Lionsgate owned FAST properties.
The partnership was announced on June 25, 2024 and framed as a platform-level deployment for FAST distribution, monetization, and analytics. Lionsgate leveraged Amagi Thunderstorm Ad Server to centralize SSAI and measurement, enabling faster go live cadence and improved commercial control over FAST ad inventory.
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