List of Amazon Ad Server Customers
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Since 2010, our global team of researchers has been studying Amazon Ad Server customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amazon Ad Server for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amazon Ad Server for Digital Advertising Platform include: Pluto TV, a United States based Media organisation with 1200 employees and revenues of $1.00 billion, The Daily Beast Company, a United States based Media organisation with 75 employees and revenues of $10.0 million, District m, a Canada based Media organisation with 50 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using Amazon Ad Server, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Amazon Ad Server customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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District m | Media | 50 | $10M | Canada | Amazon Web Services (AWS) | Amazon Ad Server | Digital Advertising Platform | 2018 | n/a |
In 2018, District m integrated Amazon Ad Server as a buyer-side participant in Amazon Publisher Services, deploying the Amazon Ad Server to connect programmatic buying workflows directly to APS marketplaces. The implementation supported District m's role as a programmatic buyer in APS Transparent Ad Marketplace and Unified Ad Marketplace, aligning the company, Amazon Ad Server, Amazon Publisher Services, and programmatic buying operations.
The deployment emphasized buyer-side integration capabilities typical of an ad serving platform, including demand signal routing, auction participation configuration, bid logic alignment, and reporting instrumentation. Amazon Ad Server was configured to handle APS marketplace auctions and to surface publisher inventory signals into District m's programmatic bid stack, enabling configuration of buyer rules and automated bid routing consistent with ad serving functional workflows.
Integrations were explicitly with Amazon Publisher Services Transparent Ad Marketplace and Unified Ad Marketplace, representing a direct connection between District m's programmatic buying operations and APS publisher monetization endpoints. Operational coverage focused on District m's programmatic trading and yield teams in Canada, centralizing buyer-side access to APS marketplace supply and consolidating auction participation through the Amazon Ad Server integration.
Governance adjustments centered on instituting marketplace participation policies and reporting workflows to manage APS auction entries and publisher prioritization, with controls for bid strategies and marketplace selection. According to APS case materials cited in the implementation, district m increased publisher penetration by 15 percent and delivered a 25 percent revenue uplift for publishers, outcomes tied to the buyer-side integration with APS marketplaces.
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Pluto TV | Media | 1200 | $1.0B | United States | Amazon Web Services (AWS) | Amazon Ad Server | Digital Advertising Platform | 2023 | n/a |
In 2023, Pluto TV implemented Amazon Ad Server as a Publisher monetization solution to monetize connected-TV inventory across its Fire TV applications, aligning the Amazon Ad Server deployment with the streaming business in the United States. The engagement centers on Amazon Publisher Services integration within Amazon's advertising portfolio, and the Amazon Ad Server implementation was positioned to unlock demand from Amazon DSP on Pluto TV Fire TV apps.
The implementation configured core ad serving and demand activation capabilities typical of a Publisher monetization platform, focusing on inventory registration, ad decisioning, and demand path connectivity to Amazon DSP. Amazon Ad Server usage was inferred to include publisher-facing monetization modules, enabling programmatic activation of CTV inventory and centralized yield control for streaming ad inventory.
Integrations explicitly included Amazon Publisher Services and activation of demand from Amazon DSP, with the operational footprint concentrated on Pluto TV Fire TV apps and the United States streaming business. The work integrated the Amazon advertising portfolio components to provide a direct demand channel from Amazon DSP into Pluto TV managed inventory and to surface APS demand across connected-TV endpoints.
Governance and rollout were organized as a publisher monetization program within Pluto TV, coordinating ad operations and product stakeholders for staged activation of Fire TV inventory. Amazon Publisher Services is cited as a key driver of revenue growth for Pluto TV's streaming business in the United States, reflecting the outcome reported from the Amazon Publisher Services integration.
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The Daily Beast Company | Media | 75 | $10M | United States | Amazon Web Services (AWS) | Amazon Ad Server | Digital Advertising Platform | 2021 | n/a |
In 2021, The Daily Beast Company deployed Amazon Ad Server and adopted Amazon Publisher Services Transparent Ad Marketplace as part of its publisher monetization strategy in the United States. The rollout was explicitly aimed at moving bidding logic server side and reducing client-side tag complexity across the site.
The Amazon Ad Server implementation centered on APS Transparent Ad Marketplace functionality, with inferred use of server-side header bidding, auction orchestration, and centralized ad decisioning consistent with publisher monetization deployments. Configuration focused on consolidating client-side tags, routing bid requests through server-side mediation, and shifting latency sensitive auction logic to the server environment to simplify page-level scripting.
The solution was provisioned on Amazon Web Services and operated within The Daily Beast’s U.S. ad operations scope, enabling the ad ops team to concentrate on higher-value strategic work rather than tag maintenance. Governance and workflow changes emphasized centralized ad ops and yield management responsibilities, and the company reported immediate revenue benefits in the United States following the rollout.
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