List of Amperity CDP Customers
Seattle, 98104, WA,
United States
Since 2010, our global team of researchers has been studying Amperity CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amperity CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amperity CDP for Customer Data Platform include: Alaska Airlines, a United States based Transportation organisation with 30536 employees and revenues of $11.74 billion, Wyndham Hotels & Resorts, a United States based Leisure and Hospitality organisation with 2200 employees and revenues of $1.41 billion, Brooks_x000D_, a United States based Manufacturing organisation with 1800 employees and revenues of $1.00 billion and many others.
Contact us if you need a completed and verified list of companies using Amperity CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Amperity CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Alaska Airlines | Transportation | 30536 | $11.7B | United States | Amperity | Amperity CDP | Customer Data Platform | 2017 | n/a | In 2017, Alaska Airlines deployed Amperity CDP as its Customer Data Platform to unify customer data across reservations, loyalty and mobile systems in the United States, and to power marketing and loyalty personalization. The Amperity CDP implementation was scoped to deliver a unified Customer 360 for marketing and loyalty business functions, consolidating fragmented identifiers into persistent customer profiles used across engagement channels. The deployment implemented core Customer Data Platform capabilities, with explicit identity resolution workflows and Customer 360 profile stitching that merged reservation, loyalty membership and mobile engagement records. Configuration focused on persistent identifier management, profile unification and segmentation to support personalized email and loyalty offers, and on data orchestration to surface unified profiles for downstream personalization engines. Operationally the Amperity CDP integrated with Alaska Airlines reservation, loyalty and mobile systems and served marketing and loyalty teams across the United States, supplying unified profiles for campaign execution and ad targeting. The implementation emphasized profile-level data quality and real time updates to ensure consistent personalization across email and online channels. Governance practices included centralized profile stewardship and identity resolution governance to maintain the Customer 360 as the single source for marketing personalization workflows. According to the case study, the partnership that began in 2017 produced measurable outcomes including a 198% increase in loyalty conversion rates, 61.1% higher email open rates and reduced online advertising costs. | |
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Brooks_x000D_ | Manufacturing | 1800 | $1.0B | United States | Amperity | Amperity CDP | Customer Data Platform | 2022 | n/a | In 2022, Brooks Running implemented Amperity Customer Data Cloud on AWS to build a unified customer 360 and to push integrated customer insights into marketing, CRM and Zendesk-based customer service workflows in the United States. The deployment used Amperity CDP as the Customer Data Platform to centralize identity resolution and persistent customer profiles across digital touchpoints and offline CRM records. Amperity CDP configuration emphasized profile stitching, audience segmentation and activation, and the vendor’s AmpIQ capability for predictive scoring and enriched customer attributes. The implementation combined ingestion pipelines, identity resolution logic and audience export pipelines to enable real-time and batch activations for downstream marketing and service systems. Integrations explicitly included the company CRM, marketing campaign systems and a Zendesk integration to surface unified profiles in customer service workflows, with the Amperity Customer Data Cloud running on AWS as the hosting substrate. Operational scope was focused on United States marketing and customer service operations, aligning marketing, CRM and support teams around shared customer identifiers and synchronized audiences. Governance work established centralized profile stewardship and activation rules to support consistent audience delivery to paid channels and support agents. The 2022 case study reports outcomes tied to the Amperity deployment, including a 260% increase in paid search click-through rate, a 150% paid social engagement lift and a 128% increase in ROAS, and it explicitly notes use of AmpIQ and the Zendesk integration. | |
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Wyndham Hotels & Resorts | Leisure and Hospitality | 2200 | $1.4B | United States | Amperity | Amperity CDP | Customer Data Platform | 2020 | n/a | In 2020, Wyndham Hotels & Resorts deployed Amperity CDP as a Customer Data Platform to unify first party guest data and support global marketing, loyalty and guest experience initiatives. The implementation targeted email, SMS, web personalization and ad activations, with a focus on the companys US based loyalty program and paid media audience activation as a primary use case. Amperity CDP was configured to centralize identity resolution, audience segmentation, and activation workflows to accelerate audience provisioning for paid media, email and web channels. The deployment extended into operational touch points including call center interaction flows and loyalty operations, and governance work prioritized standardized data schemas and activation pipelines across marketing and loyalty teams. According to the vendor, the engagement delivered double digit improvements in ROAS, a 30 second reduction in call center handle time, and faster audience activation. |
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