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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of ampliFI Loyalty Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
First Bank Banking and Financial Services 1421 $104M United States ampliFI ampliFI Loyalty Platform Customer Loyalty 2023 n/a In 2023, First Bank implemented the ampliFI Loyalty Platform in the Customer Loyalty and Rewards category to deliver a cardholder loyalty program and real-time rewards capabilities across its U.S. card portfolio. The rollout targeted credit and debit engagement and expanded redemption options, aligning the ampliFI Loyalty Platform to retail banking and payments objectives for the institution. The implementation focused on real-time rewards and a product suite for rewards orchestration, inferred from the public announcement as the primary functional modules. Configuration work emphasized event-driven reward issuance and redemption flows that operate at authorization and post-transaction touchpoints, enabling immediate consumer-facing credits and flexible redemption choices. Operational coverage centered on card services, retail banking channels, digital banking interfaces, and payments operations, without public disclosure of specific system integrations. Governance responsibilities were assigned to card program and payments operations teams to manage campaign configuration, compliance controls, and ongoing program rules, with phased segmentation used for rollout across cardholder cohorts. Business functions impacted include card product management, customer engagement, and operations for rewards fulfillment, with the stated objective of increasing credit and debit engagement and broadening redemption options in the United States. No implementation partner or prior production system is named in the public release.
Visa Banking and Financial Services 28800 $32.7B United States ampliFI ampliFI Loyalty Platform Customer Loyalty 2023 n/a In 2023, Visa partnered with ampliFI to deploy the ampliFI Loyalty Platform as a payments/loyalty integration. The ampliFI Loyalty Platform powers the Visa Rewards Platform VRP, delivering a point-based loyalty engagement solution and a real-time rewards suite for Visa issuers in the United States. Implementation scope centered on issuer-facing loyalty functionality for Visa issuers in the United States, with ampliFI providing the ampliFI Loyalty Platform to enable accrual and redemption workflows. Functional coverage includes point account management, real-time rewards authorization, issuer enrollment and lifecycle management, and reporting capabilities typical of payments-linked loyalty platforms. Architecturally the deployment is described as a real-time rewards suite integrated into the Visa Rewards Platform, exposing issuer-facing APIs for accrual and redemption and interfacing with issuer back-end systems and card processing authorization flows. The configuration emphasizes issuer integration points and event-driven reward orchestration to support point issuance and redemption tied to payment activity. Governance was established through a strategic partner relationship between Visa and ampliFI, with issuer-level controls and operational processes aligned to payments compliance and issuer onboarding. The engagement is positioned as a platform-level integration to deliver issuer-facing loyalty services via the ampliFI Loyalty Platform within the Visa Rewards Platform ecosystem.
Walmart Retail 2100000 $681.0B United States ampliFI ampliFI Loyalty Platform Customer Loyalty 2023 n/a In 2023 Walmart joined ampliFI's real-time rewards suite by deploying the ampliFI Loyalty Platform. The ampliFI Loyalty Platform, Apps Category , enabled Checkout With Points at registers so cardholders can instantly redeem points for discounts, supporting a retail and CRM focused use case in the United States. The implementation centered on ampliFI's real-time redemption capability, Checkout With Points, configured to execute point authorization and discount settlement during in-store checkout. Functional elements implemented included real-time rewards orchestration, point ledger updates and instant discount application to transaction totals, aligning loyalty workflows with point-of-sale transaction flows. Operational coverage was explicitly retail facing, delivered through ampliFI's retailer partner program and applied at physical registers across Walmart stores in the United States. The deployment emphasized integration with in-store checkout flows and cardholder rewards accounts to enable immediate redemption experiences at the register. Governance and rollout followed a retailer onboarding model, coordinating loyalty, payments and store operations teams to align CRM and point-of-sale processes. The announcement highlights that Checkout With Points drives higher redemption and card spend in-store, reflecting the intended business outcome of the ampliFI Loyalty Platform implementation.
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Buyer Intent: Companies Evaluating ampliFI Loyalty Platform

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating ampliFI Loyalty Platform. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating ampliFI Loyalty Platform for Customer Loyalty include:

  1. Ameriprise Financial, a United States based Banking and Financial Services organization with 13800 Employees
  2. Diamond Computer, a United States based Professional Services company with 10 Employees
  3. Travis Credit Union, a United States based Banking and Financial Services organization with 624 Employees

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