List of Annex User Generated Content Cloud Customers
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United States
Since 2010, our global team of researchers has been studying Annex User Generated Content Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Annex User Generated Content Cloud for Web Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Annex User Generated Content Cloud for Web Content Management include: Vivobarefoot, a United Kingdom based Retail organisation with 120 employees and revenues of $36.0 million, Skis .com, a United States based Retail organisation with 200 employees and revenues of $19.0 million, MarineDepot.com, a United States based Retail organisation with 20 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Annex User Generated Content Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Content Management software purchases.
The Annex User Generated Content Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Content Management software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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MarineDepot.com | Retail | 20 | $2M | United States | Annex Cloud | Annex User Generated Content Cloud | Web Content Management | 2018 | n/a | In 2018 MarineDepot.com deployed Annex User Generated Content Cloud as a Content Management initiative to strengthen relationships with its core loyal customer base and deepen customer engagement. The deployment targeted customer loyalty and referral use cases, reflecting Marine Depot’s intent to reward and engage repeat buyers and foster a community around the brand. Annex User Generated Content Cloud was configured to centralize user generated content capture, moderation, and storefront display, using embedded site widgets and API-based ingestion consistent with Content Management best practices. The implementation included moderation workflows, content tagging and presentation controls for product reviews and customer-submitted photos, and configuration to surface social proof in merchandising flows. The Annex Cloud team enhanced Marine Depot’s existing User Generated Content solutions and consolidated UGC management under a single vendor, while integrating the UGC surface with newly provisioned Customer Loyalty and Referral Marketing programs. Operational coverage focused on marketing-led loyalty operations, merchandising display logic, and customer engagement processes on the MarineDepot.com site, with governance established around centralized moderation queues and campaign-linked reward workflows. As a result of the work, Marine Depot launched Customer Loyalty and Referral Marketing programs alongside the Annex User Generated Content Cloud deployment, reinforcing loyalty and community engagement objectives without introducing new implementation partners. The narrative centers on Annex User Generated Content Cloud Content Management driving cross-functional alignment between loyalty, marketing, and merchandising functions. | |
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Skis .com | Retail | 200 | $19M | United States | Annex Cloud | Annex User Generated Content Cloud | Web Content Management | 2017 | n/a | In 2017, Skis .com deployed Annex User Generated Content Cloud to centralize customer reviews, ratings, and visual content on its e-commerce site. The Annex User Generated Content Cloud implementation addressed Content Management needs by structuring review capture, display, and moderation to support product detail pages and shopper experience enhancements. The deployment targeted merchandising, e-commerce, and marketing functions at Skis .com and was scaled to the retailer’s mid-market organizational footprint. Implementation leveraged Annex User Generated Content Cloud capabilities including review collection, photo and video galleries, moderation workflows, and on-page UGC widgets for embedding content into product pages. Governance was established through moderation queues, role based publishing controls, and documented content policies to manage review lifecycle and publishing authority across internal teams. A quick UGC migration empowered Skis .com to start delivering a better customer experience right from the beginning, enabling merchandising and marketing teams to operationalize shopper social proof and product authenticity on site. | |
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Vivobarefoot | Retail | 120 | $36M | United Kingdom | Annex Cloud | Annex User Generated Content Cloud | Web Content Management | 2018 | n/a | In 2018, Vivobarefoot implemented Annex User Generated Content Cloud as part of its Content Management strategy to centralize customer created content across international ecommerce channels. The deployment prioritized advanced internationalization to support multilingual product reviews, localized UGC assets, and market specific referral promotions, leveraging Annex Cloud's combined Referral Marketing, UGC, and Loyalty platform capabilities. The implementation configured core modules including UGC capture and curation, moderation workflows, product review management, visual content galleries, and referral and loyalty orchestration. Annex User Generated Content Cloud was configured to automate content ingestion from web and mobile storefronts, apply taxonomy and sentiment tagging, and route content through staged moderation and publishing pipelines to ensure consistent product page and marketing channel presentation. Operational ownership resides with ecommerce, marketing, and customer experience teams, with governance processes introduced for moderation SLAs, consent and rights management, and localized content policies. The scope covered international markets served by Vivobarefoot, and the unified Content Management layer enabled tighter alignment between referral marketing, loyalty mechanics, and UGC driven merchandising, helping Vivobarefoot expand and improve their customer relationships. |
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