List of Anteriad Analytics Customers
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Since 2010, our global team of researchers has been studying Anteriad Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Anteriad Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Anteriad Analytics for Analytics and BI include: Intel, a United States based Manufacturing organisation with 88400 employees and revenues of $53.10 billion, ServiceNow, a United States based Professional Services organisation with 26293 employees and revenues of $10.98 billion, Nisbets, a United Kingdom based Retail organisation with 2075 employees and revenues of $671.0 million and many others.
Contact us if you need a completed and verified list of companies using Anteriad Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Anteriad Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Intel | Manufacturing | 88400 | $53.1B | United States | Anteriad, formerly MeritB2B | Anteriad Analytics | Analytics and BI | 2021 | n/a |
In 2021, Intel implemented Anteriad Analytics in a marketing/analytics deployment to strengthen its B2B audience and intent data capabilities. The implementation references Anteriad, formerly MeritB2B, and positions Anteriad Analytics as a core component of Intel's B2B marketing technology stack.
The deployment leveraged Anteriad Analytics and Anteriad Marketing Cloud capabilities for audience segmentation, intent signal aggregation, and audience activation to multichannel campaigns. Functional modules inferred from program descriptions include audience creation and enrichment, intent data consolidation, segmentation and scoring, and orchestration of campaign lists for programmatic and email channels. Anteriad Analytics is described as the operational hub for these audience and intent workflows.
Operational scope explicitly covered B2B marketing programs across North America and EMEA, supporting Intel demand generation and marketing operations teams. The engagement is characterized as long standing and expanding, indicating staged rollouts and incremental coverage across regions and program types. The relationship continued to be active through 2024.
Governance and workflow alignment centered on marketing operations and demand generation processes, with Anteriad Analytics driving standardized audience governance and activation workflows across regional teams. The implementation emphasized centralized audience management and intent-driven campaign orchestration to support consistent multichannel execution.
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Nisbets | Retail | 2075 | $671M | United Kingdom | Anteriad, formerly MeritB2B | Anteriad Analytics | Analytics and BI | 2023 | n/a |
In 2023, Nisbets engaged Anteriad to deploy Anteriad Analytics in the category. The initial engagement targeted marketing analytics and incremental lift modeling to improve audience targeting and campaign efficiency.
Anteriad Analytics and Incremental Lift Modeling modules within the Anteriad Marketing Cloud were configured to centralize measurement, attribute incremental conversions, and model lift across paid channels. Configurations included audience segmentation, test and control experimentation design, and reporting pipelines to feed campaign decisioning.
The work operated across Nisbets marketing and demand generation functions in the United Kingdom, aligning analytics outputs to media planning and budget allocation workflows. Governance incorporated iterative test deployment and monthly measurement reviews, with a focus on using incremental lift outputs to reallocate spend.
The engagement began in 2023 and was delivering measurable outcomes by 2024, with Anteriad reporting a 20% reduction in marketing spend for Nisbets as a result of optimized audience targeting and lift-driven budget shifts. Anteriad Analytics remains the central analytics layer for ongoing campaign measurement and incremental lift modeling for Nisbets.
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ServiceNow | Professional Services | 26293 | $11.0B | United States | Anteriad, formerly MeritB2B | Anteriad Analytics | Analytics and BI | 2023 | n/a |
In 2023 ServiceNow implemented Anteriad Analytics to support ABM and analytics for North America demand generation and CRM. The Apps Category is . The engagement began and went live in 2023 with Anteriad providing audience modeling and analytics support targeted at C suite decision makers.
The implementation leveraged Anteriad Analytics and inferred Marketing Cloud capabilities for audience identification, intent data ingestion, account scoring, and activation into demand campaigns. Configuration work focused on firmographic targeting, intent signal mapping, and building a C suite targeting model to prioritize net new accounts for outreach and digital activation.
Operational coverage centered on North America marketing and demand generation teams, with outputs integrated into CRM-driven campaign workflows to route qualified accounts to campaign orchestration. Governance and process changes included model validation cycles and regular audience refresh cadence, and reported outcomes from the engagement included a reported 180x ROI and 91% of leads originating from net new companies.
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