List of Appier Airis Customers
Taipei City, 110,
Taiwan
Since 2010, our global team of researchers has been studying Appier Airis customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Appier Airis for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Appier Airis for Marketing Analytics include: VitaDairy Vietnam, a Vietnam based Consumer Packaged Goods organisation with 2498 employees and revenues of $220.0 million, Hotel Monterey Japan, a Japan based Leisure and Hospitality organisation with 1236 employees and revenues of $120.0 million, Bao Wei Optical, a Taiwan based Distribution organisation with 200 employees and revenues of $19.0 million and many others.
Contact us if you need a completed and verified list of companies using Appier Airis, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Appier Airis customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bao Wei Optical | Distribution | 200 | $19M | Taiwan | Appier | Appier Airis | Marketing Analytics | 2024 | n/a | In 2024, Bao Wei Optical implemented Appier Airis, a Customer Data Platform, to unify online and offline data for marketing and CRM across Taiwan. The deployment targeted the companys marketing and CRM functions to enable AI-driven segmentation, personalization and omnichannel customer journeys. Implementation centered on customer data unification and activation, using Appier Airis to centralize identity stitching, audience segmentation and real-time personalization capabilities consistent with Customer Data Platform functionality. The configuration supported automated campaign orchestration and omnichannel journey orchestration, shortening campaign setup and execution workflows. These modules moved marketing teams from manual segmentation toward AI-driven segment creation and personalized content delivery. Operational coverage focused on Taiwan and on marketing and CRM teams, with online and offline data sources unified into Appier Airis for cross-channel activation. The rollout delivered explicit outcomes reported in the vendor announcement, including a sevenfold reduction in campaign turnaround time and increases in repurchase and average order value. Appier Airis functioned as the central activation layer for omnichannel campaigns, consolidating audience definitions and campaign execution. Governance and process changes concentrated on centralizing audience management and standardizing campaign workflows, enabling faster approvals and repeatable orchestration across channels. The deployment prioritized Customer Data Platform aligned controls for data consistency and AI-driven segmentation, supporting sustained marketing and CRM operations. | |
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Hotel Monterey Japan | Leisure and Hospitality | 1236 | $120M | Japan | Appier | Appier Airis | Marketing Analytics | 2023 | n/a | In 2023, Hotel Monterey Japan implemented Appier Airis to unify customer data for Marketing/CRM. The initiative centralized guest profile construction and member segmentation, establishing a single source of truth for marketing and CRM teams across Hotel Monterey Japan operations. Appier Airis was configured to produce AI-driven 360° customer profiles and to power personalized campaign orchestration and real-time decisioning. Functional capabilities implemented included customer data unification, identity resolution, AI profile enrichment, and campaign personalization workflows that feed targeted messaging and membership engagement programs. The AIRIS deployment ran alongside Appier AIQUA and BotBonnie and delivered real-time integration across online, offline and social touchpoints, enabling faster insight-to-action across booking channels, in-property interactions, and social engagement. Integrations were organized to synchronize event streams and profile updates in real time, supporting dynamic audience update and activation for marketing campaigns. Governance centered on centralizing data ownership within marketing and CRM, with phased rollout beginning in 2023 to align membership, loyalty, and sales processes. The implementation directly impacted marketing, CRM and membership engagement functions and produced improved member engagement and optimized sales as reported by Hotel Monterey Japan. | |
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VitaDairy Vietnam | Consumer Packaged Goods | 2498 | $220M | Vietnam | Appier | Appier Airis | Marketing Analytics | 2025 | n/a | In 2025, VitaDairy Vietnam engaged Appier to deploy Appier Airis as a Customer Data Platform to unify online and offline customer data for marketing and CRM. The engagement positioned Appier Airis as the central data connector for VitaDairy Vietnam, aligning the application and category with the company marketing and CRM business function. Deployment centered on Appier Airis capabilities for real-time data ingestion, identity resolution, AI driven personalization, audience segmentation and journey orchestration. Configuration work focused on automated journeys and conversational experience modules, enabling dynamic segmentation and personalization engines to feed channel level campaign execution. Integrations concentrated on unifying online and offline sources, including e commerce touchpoints, owned web and mobile channels, retail point of sale inputs and existing marketing systems, to create unified customer profiles usable across channels. Operational coverage was scoped to marketing and CRM teams in Vietnam, with Appier Airis instrumenting cross channel campaign workflows and real time insight surfaces for campaign managers. Governance and rollout emphasized Appier Airis as the central data connector, with controls for unified profile governance, segmentation rules and automated campaign orchestration across channels. The partnership intentionally targeted AI driven personalization, segmentation and conversational experiences to boost customer engagement and digital growth and to improve campaign performance across channels. |
Buyer Intent: Companies Evaluating Appier Airis
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