List of Asseco Direct Portal Customers
Lublin, 20-607,
Poland
Since 2010, our global team of researchers has been studying Asseco Direct Portal customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Asseco Direct Portal for Customer Loyalty, Sales Enablement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Asseco Direct Portal for Customer Loyalty, Sales Enablement include: McCormick, a United States based Consumer Packaged Goods organisation with 14100 employees and revenues of $6.72 billion, Nestle Poland, a Poland based Consumer Packaged Goods organisation with 5000 employees and revenues of $1.14 billion, Grupa Zywiec, a Poland based Consumer Packaged Goods organisation with 1791 employees and revenues of $649.2 million and many others.
Contact us if you need a completed and verified list of companies using Asseco Direct Portal, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Asseco Direct Portal customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Grupa Zywiec | Consumer Packaged Goods | 1791 | $649M | Poland | Asseco Business Solutions | Asseco Direct Portal | Customer Loyalty,Sales Enablement | 2021 | n/a |
In 2021, Grupa Zywiec implemented Asseco Direct Portal, an eCommerce B2B platform, to digitalize distributor ordering in Poland. The deployment positioned Asseco Direct Portal as the primary ordering channel for hundreds of wholesalers, centralizing order capture and initiating downstream order-to-delivery and settlement workflows.
The rollout leveraged Asseco's eCommerce/Connector platform ecosystem, with configuration focused on B2B ordering catalogs, order management, and digital collaboration capabilities inferred as part of the Direct Portal adoption. Functional modules implemented emphasized web-based storefront ordering, order capture validation, and integration-ready transactional interfaces to support fulfillment and finance processes.
Operational scope covered distributor and wholesale channels across Poland, impacting commercial, logistics, and finance business functions by centralizing order intake and digitizing settlement touchpoints. Governance and rollout prioritized wholesale partner adoption, with the platform reported as the principal ordering channel and streamlining order-to-delivery and settlement processes per the Asseco case study.
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McCormick | Consumer Packaged Goods | 14100 | $6.7B | United States | Asseco Business Solutions | Asseco Direct Portal | Customer Loyalty,Sales Enablement | 2021 | n/a |
In 2021, McCormick implemented Asseco Direct Portal as part of a Sales & Retail Execution deployment across Poland and Ukraine. Vendor materials and customer video from 2021 to 2022 show the Asseco deployment focused on digitizing field sales activities and increasing control over in-store promotions.
The implementation leveraged Asseco Platform capabilities attributed to Sales & Retail Execution and Digital Shelf Recognition, with configuration aligned to field sales mobile workflows, promotional compliance checklists, image based shelf capture, and reporting dashboards. Asseco Direct Portal was used to centralize retail execution tasks and standardize data capture from retail outlets.
Operational coverage targeted field sales and trade marketing teams in Poland and Ukraine, with processes oriented toward retail outlet execution and promotion control. The deployment materials indicate a regional rollout cadence through 2021 into 2022 rather than a single site cutover.
Governance and rollout were executed with staged regional deployment shown in vendor communications, with configuration and workflow control to support reporting and promotion enforcement. The project emphasis reported by vendor and customer materials is digitizing field sales, improving reporting, and controlling promotions across retail outlets using Asseco Direct Portal and associated Sales & Retail Execution and Digital Shelf Recognition capabilities.
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Nestle Poland | Consumer Packaged Goods | 5000 | $1.1B | Poland | Asseco Business Solutions | Asseco Direct Portal | Customer Loyalty,Sales Enablement | 2021 | n/a |
In 2021, Nestlé Polska implemented Asseco Direct Portal. Apps Category: The rollout centered on Asseco Business Solutions Image Recognition and digital collaboration capabilities to standardize in store audits, shelf monitoring and retailer communications across Poland. The deployment emphasized faster capture of shelf conditions and more consistent promotion verification using Asseco Direct Portal functionality.
Asseco Direct Portal was configured to leverage Image Recognition together with Asseco Platform capabilities Direct Portal and Connector to automate image ingestion, classification and digital task workflows for field teams. Configuration work inferred from vendor materials included templates for audit forms, automated image processing pipelines and collaboration channels between field reps and retail account managers.
Operational coverage focused on retail execution, trade marketing and shopper insights activities at store level in Poland, with the application supporting in store audit processes, shelf data collection and promotion control. Named integrations are limited to Asseco Platform components Direct Portal and Connector as described in vendor case materials, there is no other system integration explicitly stated.
Governance changes included updated audit workflows and digital collaboration protocols to improve retailer communications and audit cadence. Vendor case materials report roughly 15 percent faster audits after rollout around 2022, alongside higher quality shelf data and improved promotion control as stated by Asseco communications.
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