List of Aurea Influitive Customers
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Since 2010, our global team of researchers has been studying Aurea Influitive customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Aurea Influitive for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Aurea Influitive for Customer Engagement include: HP, a United States based Manufacturing organisation with 58000 employees and revenues of $53.60 billion, Ceridian, a United States based Professional Services organisation with 8526 employees and revenues of $1.25 billion, iSolved, a United States based Professional Services organisation with 2400 employees and revenues of $580.0 million and many others.
Contact us if you need a completed and verified list of companies using Aurea Influitive, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Aurea Influitive customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Ceridian | Professional Services | 8526 | $1.2B | United States | Aurea Software | Aurea Influitive | Customer Engagement | 2013 | n/a | In 2013, Ceridian implemented Aurea Influitive to launch its XOXO advocate program. Ceridian used Aurea Influitive as a Customer Engagement application to mobilize its HR/HCM customer base in North America as part of a structured advocacy initiative. The implementation centered on advocate recruitment and campaign orchestration capabilities, with configured workflows for reference requests, content capture, and engagement tracking. The program mobilized roughly 1,600 advocates and produced over 260 sales references, 35 testimonial videos and 20 case studies, outputs that fed sales and marketing reference pipelines and shortened sales cycles. Operational scope targeted HR and HCM customers across North America and aligned advocacy activity directly with sales and marketing enablement efforts. Aurea Influitive was used to coordinate reference generation and content production workflows, supporting the conversion of advocate activity into usable sales collateral. Governance and rollout emphasized program coordination between customer advocacy and sales enablement, with formalized approval and content production processes to convert advocate contributions into referenceable assets. The implementation prioritized repeatable engagement workflows and centralized management of advocate-sourced content to sustain ongoing reference and testimonial development. | |
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HP | Manufacturing | 58000 | $53.6B | United States | Aurea Software | Aurea Influitive | Customer Engagement | 2014 | n/a | In 2014, HP launched Aurea Influitive as an advocate marketing platform to support its software business in North America. The initial program went live in June 2014 and scaled to nearly 1,000 advocates within nine months. The deployment used Aurea Influitive to execute Customer Engagement workflows, including advocate onboarding, campaign orchestration, content creation facilitation, feedback solicitation, and reference management. These capabilities enabled structured advocacy tasks and campaign-driven engagement to surface product feedback and generate customer-sourced content. Operational responsibility rested with HP Software marketing while sales and product teams leveraged advocates for customer testimonials, sales references, and directional input. The rollout emphasized rapid expansion across North America, with program governance focused on engagement rules, campaign cadence, and coordinated workflows between marketing, sales, and product functions. The program delivered explicit outcomes of content creation, product feedback, and reference activity, providing HP with a tapped advocate community for sales, product direction, and testimonials. Aurea Influitive functioned as the Customer Engagement application connecting HP's advocate community to core go to market and product management processes. | |
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iSolved | Professional Services | 2400 | $580M | United States | Aurea Software | Aurea Influitive | Customer Engagement | 2021 | n/a | In 2021, iSolved implemented Aurea Influitive as a Customer Engagement platform to launch a formal customer advocacy program following a corporate rebrand. The deployment targeted HR and payroll customer advocacy in the United States, with the stated objective of scaling testimonials, references and customer engagement for iSolved HCM and payroll offerings. Aurea Influitive was configured to centralize advocacy workflows and provide a single view of customer advocacy, with inferred use of customer advocacy modules for HCM products such as reference management, testimonial collection and campaign orchestration. Configuration emphasized streamlined reference program processes and faster turnaround for customer asks, leveraging automated campaign workflows and centralized activity tracking to coordinate requests from marketing and customer success. Operational coverage included HR, payroll and customer success teams across the United States, consolidating intake and response into a unified advocacy workflow to enable marketing and sales to surface references and testimonials more efficiently. Governance changes formalized advocacy intake, response SLAs and cross functional ownership, and reported outcomes included a streamlined reference program, faster turnaround for asks and a single view of customer advocacy enabled by Aurea Influitive. |
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