List of Backbase Digital Engage Customers
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Since 2010, our global team of researchers has been studying Backbase Digital Engage customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Backbase Digital Engage for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Backbase Digital Engage for Customer Engagement include: Danske Bank, a Denmark based Banking and Financial Services organisation with 20203 employees and revenues of $8.80 billion, TD Bank US, a United States based Banking and Financial Services organisation with 26714 employees and revenues of $6.60 billion, ABBANK, a Vietnam based Banking and Financial Services organisation with 3709 employees and revenues of $340.0 million and many others.
Contact us if you need a completed and verified list of companies using Backbase Digital Engage, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Backbase Digital Engage customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABBANK | Banking and Financial Services | 3709 | $340M | Vietnam | Backbase Solutions | Backbase Digital Engage | Customer Engagement | 2024 | n/a |
In 2024 ABBANK implemented Backbase Digital Engage as the core engagement layer for ABBANK Business, its new SME-focused digital banking platform. Backbase Digital Engage is identified in this deployment under the Customer Engagement category and was positioned to drive customer-facing journeys and digital onboarding for SME clients.
Configuration and module usage centered on customer journey orchestration, onboarding automation, and SME servicing workflows consistent with Backbase Digital Engage capabilities. The implementation aligned these functional modules with ABBANK Business to support account opening, service requests, and front-office engagement processes for small and medium enterprises.
The Backbase Digital Engage deployment operated as part of Backbase's broader Engagement Banking Platform at ABBANK, integrating engagement and orchestration capabilities into the bank's digital channel stack. Operational scope concentrated on SME banking and frontline servicing functions, with platform configuration focused on consolidating customer engagement workflows and automated onboarding paths.
ABBANK completed a three-month migration to the new platform and announced in January 2025 that the program achieved 100% customer migration to ABBANK Business. Governance and rollout were executed to enable full customer cutover within that defined migration window, positioning Backbase Digital Engage as the primary Customer Engagement application for ABBANK's SME business.
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Danske Bank | Banking and Financial Services | 20203 | $8.8B | Denmark | Backbase Solutions | Backbase Digital Engage | Customer Engagement | 2024 | n/a |
In 2024 Danske Bank signed an agreement with Backbase to progressively implement Backbase Digital Engage as part of a broader Engagement Banking Platform deployment across its web, mobile and adviser channels in the Nordics. The engagement centers on Backbase Digital Engage and targets Customer Engagement use cases to modernize the bank's digital customer experience and unify omnichannel customer interactions.
The implementation narrative indicates configuration of Backbase Digital Engage to support omnichannel customer journeys, advisor-assisted interactions and enhanced self-service capabilities, with expected use of unified customer profiles, session orchestration and personalization engines typical of Customer Engagement platforms. Functional emphasis is on customer engagement workflows, digital onboarding and advisor workspace capabilities to align web, mobile and in-person advisory touchpoints.
Deployment structure is described as progressive and phased, with rollouts coordinated across web, mobile and adviser channel stacks in the Nordics. The program is scoped to impact retail digital channels, branch advisory workflows and customer service operations, and will require integration points between the Engagement Banking Platform and Danske Bank's channel infrastructure and customer data sources to enable unified session and profile management.
Governance is expected to follow a phased rollout model under Danske Bank's digital channels organization, adjusting advisor and service workflows as Backbase Digital Engage is introduced across sites and channels. The narrative focuses on architecture and operational scope rather than specific partner roles or measured outcomes.
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TD Bank US | Banking and Financial Services | 26714 | $6.6B | United States | Backbase Solutions | Backbase Digital Engage | Customer Engagement | 2024 | n/a |
In 2024, TD Bank US announced a partnership with Backbase Solutions to implement Backbase Digital Engage for its retail credit-card digital experience. The program begins rollouts for more than two million card customers and targets improved online account management and self-service. Backbase Digital Engage is being deployed as part of Backbase's Engagement Banking Platform and serves as the Customer Engagement application for the initiative.
The implementation focuses on Backbase Digital Engage customer engagement capabilities, configuring self-service workflows, account management interfaces, and engagement orchestration to support card servicing modernization. Deployment is organized as phased rollouts within the retail card business, with execution oriented toward digital channel delivery and enhanced online account management for existing cardholders.
Operational scope includes the retail credit-card business and associated digital channels, and governance will align product, operations, and card servicing teams to manage phased adoption and release cadence. The initiative is described as modernization of card servicing and elevation of self-service, and it will require integration work across card servicing workflows and digital channel orchestration to meet the Customer Engagement objectives.
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