List of Be the Brand Customers
Since 2010, our global team of researchers has been studying Be the Brand customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Be the Brand for Brand Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Be the Brand for Brand Management include: Discovery Bank, a South Africa based Insurance organisation with 13500 employees and revenues of $66.22 billion, Quilter, a United Kingdom based Banking and Financial Services organisation with 3005 employees and revenues of $5.10 billion, Circle Health Group United Kingdom, a United Kingdom based Healthcare organisation with 8200 employees and revenues of $1.25 billion and many others.
Contact us if you need a completed and verified list of companies using Be the Brand, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Be the Brand customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Circle Health Group United Kingdom | Healthcare | 8200 | $1.3B | United Kingdom | Be the Brand | Be the Brand | Brand Management | 2016 | n/a |
In 2016, Circle Health Group implemented Be the Brand in a Brand Management deployment. The UK implementation began in 2016 and was swiftly operational, provisioning bethebrand's CommsBuilder, Template Builder and Asset Store to address an analogue Excel based marketing workflow across more than 50 hospitals in England, Wales and Scotland.
Be the Brand was configured with CommsBuilder for campaign composition and scaled content assembly, Template Builder for on brand, localised templates and the Asset Store for centralized control of approved creative assets. Configuration emphasized templated approval paths, role based access to templates and assets, and automation of routine production steps to enable faster local marketing production. Functional coverage targeted local marketing teams and corporate brand governance to standardize collateral creation.
Operational scope covered marketing teams across England, Wales and Scotland and more than 50 hospital sites. Governance centralized brand controls through the Asset Store and Template Builder, aligning local production with corporate approval workflows and supporting the group's 2022 brand rollout. The case material reports faster local marketing production and higher first time approvals following the deployment.
|
 |
Discovery Bank | Insurance | 13500 | $66.2B | South Africa | Be the Brand | Be the Brand | Brand Management | 2012 | n/a |
In 2012, Discovery Bank implemented Be the Brand to centralise creative collaboration and supplier briefing workflows across its multi-brand marketing operations. The South Africa headquartered financial services group deployed Be the Brand as a Brand Management application to standardise marketing approvals and asset handling across regional businesses. Discovery Bank has used Be the Brand since 2012 to maintain a centralised repository for creative assets and supplier briefings.
The implementation focused on marketing workflow and digital asset management modules, configuring supplier brief creation, routed approval tasks, and versioned asset libraries. Be the Brand was configured to enforce review and signoff workflows, formal approval gates, and audit trail capture to support cross business governance. Functional capabilities implemented included digital asset management, routed approvals, and collaborative creative review within the Brand Management environment.
Operational coverage targeted regional marketing teams and multi-brand campaign operations, centralising supplier briefings, creative exchanges, and signoff processes. The deployment emphasized internal workflow orchestration and a central asset repository to coordinate multi brand campaigns. The configuration incorporated role based access controls, structured brief templates, and version control inside the Be the Brand Brand Management system.
Governance changes introduced centralised briefing standards, standardized approval workflows, and enforced audit trails to improve review and signoff efficiency and auditability across regional businesses. The case study explicitly references improved review signoff efficiency and enhanced auditability as outcomes of the Be the Brand Brand Management implementation.
|
 |
Quilter | Banking and Financial Services | 3005 | $5.1B | United Kingdom | Be the Brand | Be the Brand | Brand Management | 2020 | n/a |
In 2020 Quilter selected Be the Brand's Marketing Production and Approval Hub, Be the Brand, to consolidate literature lifecycle management for regulated wealth-management communications. The UK implementation began after the 2020 procurement and went live in 2021, establishing a single source of truth for client-facing content under the Brand Management program.
Be the Brand was configured to centralize document control and approval workflows, streamlining multi-stage approvals and improving record-keeping for regulated materials. The deployment leveraged the Marketing Production and Approval Hub capabilities to provide controlled content libraries, versioning and audit trails aligned with Brand Management functional requirements.
Operational coverage focused on UK business units with a training-led rollout across teams responsible for wealth-management communications. Governance changes emphasized centralized approval gates and standardized processes between marketing and compliance, and the project explicitly improved approval workflows and record-keeping as reported in the client story.
|
Buyer Intent: Companies Evaluating Be the Brand
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||