List of BetterCommerce OMS Customers
Harrow, HA1 2EN,
United Kingdom
Since 2010, our global team of researchers has been studying BetterCommerce OMS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BetterCommerce OMS for Order Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BetterCommerce OMS for Order Management include: The Fragrance Shop Limited, a United Kingdom based Retail organisation with 1200 employees and revenues of $200.0 million, Alvin Key Clamp United Kingdom, a United Kingdom based Manufacturing organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using BetterCommerce OMS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The BetterCommerce OMS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alvin Key Clamp United Kingdom | Manufacturing | 10 | $1M | United Kingdom | BetterCommerce | BetterCommerce OMS | Order Management | 2025 | n/a |
In 2025, Alvin Key Clamp United Kingdom implemented BetterCommerce OMS to support B2B order management and inventory visibility for its merchant operations. BetterCommerce cites Alvin Key Clamp as a wholesale merchant customer using the platform to enable trade ordering, catalogue management and real-time stock checks for merchant operations.
The BetterCommerce OMS deployment focuses on Order Management capabilities including trade order capture, centralized catalogue management, real-time stock checks and inventory visibility across trade channels. Configuration and operational workflows emphasize merchant catalog structuring, channel-aware pricing and order orchestration for allocation and fulfillment activities, consistent with Order Management functional expectations.
Operational coverage is described for merchant operations and B2B trade channels within the United Kingdom, with the platform supporting trade ordering workflows across those channels. The vendor interview references these merchant capabilities rather than a standalone customer case study, positioning the implementation as an illustrative wholesale merchant use case.
Governance centers on centralized catalogue and inventory control to standardize trade ordering processes and align sales, inventory and fulfillment functions. BetterCommerce OMS is presented as the system of record for order capture and stock visibility in the merchant context.
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The Fragrance Shop Limited | Retail | 1200 | $200M | United Kingdom | BetterCommerce | BetterCommerce OMS | Order Management | 2020 | n/a |
In 2020 The Fragrance Shop Limited deployed BetterCommerce OMS to centralize omnichannel order orchestration and fulfilment. The UK implementation targeted Order Management to unify online checkout flows with fulfilment workflows across the retailer's e-commerce site and more than 200 physical stores.
BetterCommerce OMS was configured to support omnichannel order fulfilment, including a ship from store capability, subscription services, and a Customer 360 profile layer to consolidate customer interactions. Configuration emphasized order routing, inventory visibility across store and online channels, and subscription lifecycle management consistent with Order Management best practices.
Operational coverage explicitly included the retailer's e-commerce channel and 200 plus retail locations, extending Order Management processes into store fulfilment and customer service workflows. The implementation connected fulfilment and customer profile capabilities to front-line store operations, enabling store-level picking and shipping as part of centralized order orchestration.
Governance centered on a UK rollout focused on order management and fulfilment, with process changes to enable store fulfilment and subscription handling. The case study reports material uplifts in conversions, orders and pageviews following the BetterCommerce OMS deployment, reflecting commercial outcomes tied to the Order Management and omnichannel fulfilment features.
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