List of Birch Customers
Covina, 91723, CA,
United States
Since 2010, our global team of researchers has been studying Birch customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Birch for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Birch for Marketing Automation include: Adparlor, a United States based Media organisation with 150 employees and revenues of $30.0 million, Scentbird Inc, a United States based Retail organisation with 140 employees and revenues of $10.0 million, Gismart, a United Kingdom based Professional Services organisation with 6 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Birch, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Birch customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adparlor | Media | 150 | $30M | United States | Birch | Birch | Marketing Automation | 2020 | n/a |
In 2020 Adparlor deployed Birch to automate high volume TikTok ad campaign management for its agency marketing and ads operations in the United States. Adparlor implemented Birch as a Marketing Automation application to centralize campaign orchestration and rule based scaling across paid social workflows.
The implementation concentrated on core modules for campaign start and stop scheduling, spend alerting, and real time rule automation, with configuration to execute automated remediation and scheduling actions. Birch processed operational automation at scale, executing as many as 12,000 automation triggers per month to manage campaign state and budget enforcement.
Operational coverage remained within the agency marketing and ads function in the United States, where Birch was used to reduce manual intervention in TikTok campaign lifecycles and to standardize scheduling and spend governance. The deployment was embedded into existing campaign operations workflows to enforce automated rules and alerts.
Governance and workflow adjustments focused on codifying campaign start stop policies, spend thresholds, and rule execution orders to reduce manual errors. The implementation delivered reported efficiency gains, saving up to approximately 52 hours monthly through automated scheduling and spend controls.
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Gismart | Professional Services | 6 | $1M | United Kingdom | Birch | Birch | Marketing Automation | 2024 | n/a |
In 2024 Gismart implemented Birch as its Marketing Automation application to automate TikTok user acquisition campaigns in the United Kingdom. The deployment targeted marketing and ads functions to centralize campaign decisioning and bidding for performance driven growth.
Implementation of Birch used rule based bidding and budget pacing modules, configured to execute real time 15 minute rule cycles for campaign optimization. Birch's rule based bidding engine was configured to adjust bids and allocation at short cadence, while budget pacing controlled spend distribution across campaigns. The deployment emphasized automation of bid decision workflows and campaign level budget controls.
Integrations included external performance data feeds to inform bidding rules and conversion based signals, enabling Birch to align TikTok ad delivery with measured performance. Operational coverage remained focused on TikTok user acquisition in the United Kingdom, impacting growth marketing and paid media teams.
The implementation delivered a measurable outcome documented by Birch, scaling TikTok spend 6.5x in Q1 2025 versus Q4 2024 while maintaining profitability. Governance shifted to rule driven campaign management with 15 minute cycle reviews, embedding continuous automated decisioning in the marketing operating model.
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Scentbird Inc | Retail | 140 | $10M | United States | Birch | Birch | Marketing Automation | 2018 | n/a |
In 2018, Scentbird Inc implemented Birch as its Marketing Automation platform for ecommerce advertising. The deployment was focused on the New York ecommerce marketing team and targeted Facebook ad operations, ad rules automation and A/B split testing for creative assessment.
Birch implementation centered on the vendor's ad automation modules and a custom rule engine configured for campaign budgeting, bidding and creative testing. Configuration included automated rule triggers to identify and pause zero conversion ads, automated bid adjustments tied to campaign budgets, and orchestration of split tests for creative variants to support iterative optimization.
Operational scope covered campaign management workflows within the ecommerce marketing function in New York, centralizing rule-based decisioning for budget allocation and creative experiments. Governance moved toward rule definition, scheduled testing cadence and automated decision audit trails, reducing the need for manual campaign interventions.
The case study documents that Birch reduced spend on zero conversion ads by 76% and cut time spent on manual optimization by 30% during Facebook ad automation and split testing, illustrating the application of Birch within Marketing Automation to improve ad efficiency for Scentbird Inc.
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Buyer Intent: Companies Evaluating Birch
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